Most businesses are neglectful when it comes to developing their online process as they don’t consider the long-term value of SEO. SEO marketing can lead to a massively missed opportunity and even failure if not appropriately managed because Google ranks sites relatively to target topics and lists webpages by relevance on search engine results pages (SERPS).
When done correctly, an effective SEO strategy will drive more visitors than before. Meaning, better customer conversions, awareness, engagement. Ultimately, for any organisation trying more consistently and more economically to gain any other source of traffic, many businesses in most sectors will get ahead.