Google Ads is a strong tool that businesses around the world use to generate fast traffic and if possible, sales. It’s something that has to be done in a certain way and Google is delighted to assist you as far as giving you access to information and guiding you on setting up a campaign. However, if you are in an industry, you need to get professional guidance to ensure that you are getting the best results. Every year, businesses waste thousands of dollars on their PPC campaigns because they simply do not understand what they are doing. It’s not a simple platform to use, and the tiniest mistakes can cost you a lot of money. Luckily, you can always contact the professionals at Your Digital Solution, and get the best possible business solutions.
Mistakes are inevitable, but some come at a cost. Some people think that when they setup the campaign it will run itself. This is incorrect. Actually, you need someone to constantly examine the campaign in order to make sure that everything runs smoothly. Lots of things will change over the course of a campaign and this is why it should be consistently monitored.
If you are new to Pay Per Click, here are few common mistakes to avoid:
Broad Match: Some people like to set campaigns to broad match because it allows them to increase traffic at a lower price. While this does offer some benefit, it’s also the biggest reason businesses waste money with Google AdWords. When you select broad match, any combination of the words you select could generate an impression. Do you really want to pay every time someone searches for something related to your keywords? However, often broad match can be a really important place to start.
Time of the campaign
Your business may be open 9-5, but that’s not the only time people use a search engine to find information. You have to account for nights and weekends and see when people are searching for your products and services. Remember, you can also grab cheaper traffic on nights and weekends as your competitors cut their campaigns off to save money.
Keyword selection
Companies regularly make the mistake of focusing on only the top keywords in their field. There are hundreds of combinations you need to be aware of to ensure that you are getting the best traffic. You should always ensure that you are across all of the possible keyword matches. While the volume of some searches may be lower, they are also more affordable – something important to consider.
Over bidding
If your competition is spending $5 per click should you spend $7? That’s a misunderstanding about Ads that can cost you a lot. Although you need to outbid the competition if you want to be ranked higher than them but you also need to consider the conversion rates, cost per acquisition and search volume. Companies pay too much just to be on top the page, however their services are too expensive therefore people go to the next company and the next one until they find the right one. That’s why businesses are able to get traffic even on page 2 on highly competitive keywords.
The bottom line is, if someone visits your site just for information, the chances of them buying something is small. However, if they are being followed around with an ad by your company that offers a discount on what they just saw, you have a great chance of getting them to come back.
