SEO Brisbane

What is Search Engine Optimisation?

Search Engine Optimisation is an audience growth strategy that continues to deliver prospects to your website for months and years to come.

Whether you are a small company or a large corporation, the Internet gives your customers instant access to all kinds of information about what you do and how successful your products have been compared to other companies.

Why do you need it?

Most businesses are neglectful when it comes to developing their online presence as they don’t consider the long-term value of SEO. SEO marketing can lead to a massively missed opportunity and even failure if not appropriately managed because Google ranks sites relatively to target topics and lists webpages by relevance on search engine results pages (SERPS).

When done correctly, an effective SEO strategy will drive more visitors than before. Meaning, better customer conversions, awareness, engagement. Ultimately, for any organisation trying more consistently and more economically to gain any other source of traffic, many businesses in most sectors will get ahead.

Let`s find out how we can grow your business online!

Who are we?

We are an SEO-focused agency with extensive experience and a deep understanding of what it takes to rank your site on Google’s search engine results page. Our expertise includes keyword analysis, strategy development, content creation, and link-building efforts to social media outreach campaigns.

What do we do?

At YDS, we provide SEO marketing from Brisbane and across Australia, we even have clients in the USA. We offer free website audits where we will assess how you’re currently performing online and give recommendations about any changes needed so that you can better serve potential customers through increased visibility within search engines like Google or Bing.

We start by doing a free assessment of all technical aspects of your company’s site, including its strengths and weaknesses and where potential customers might be looking for information related specifically to you. Then we consider the many phrases this data combined with some industry-leading expertise to build an optimal campaign strategy with our SEO Brisbane team.

Our SEO Brisbane practices include:

In-depth Keyword Analysis

This way, we take your SEO strategy, refine it to better target your audience and predict their online behaviours so that you can provide them with the answers they want.

Content marketing

Content marketing is a powerful tool for your company to attract new customers, increase user engagement and interest with the added benefits of linking back positively into search engine optimisation. Blogs can be either invisible or visible depending on what you are looking for, but regardless it should always have keywords that will help boost any incoming links.

SEO Set-Ups

We ensure the initial solid foundations such as meta tags and descriptions so that you can successfully reach out to your ideal users. A substantial setup is what ensures that as many people see your content as possible.

SEO efficiency

When we build a website for you, we constantly develop it with SEO in mind. If you already have a site that needs work, we can optimise that existing one to help give it the organic ranking boost it needs and deserves. Check out our Web Design Brisbane page here for more information on how websites and SEO play off each other.

SEO Insights

The painstaking process of ranking a website in the Google search engine is not an easy task. With over 1 billion websites available, hundreds of factors come into play when deciding which sites to show at first glance and what deserves priority throughout the rest of your search results page. Search engines such as Google have created algorithms for this purpose by weighing various variables to calculate how relevant any given site is or might be compared with others on any particular topic. Below the Periodic Table outlines the exact positive and negative factors that influence organic listing.

Top 9 search engine influences

Social Metrics

The quantity of Facebook shares, Tweets, Instagram links…

Domain-Level Link Authority Features

The number of links to the domain, trustworthy/quality links

Page-Level Keyword-Agnostic Features

The content length, readability, uniqueness, load speed

Domain-Level Brand Features

Offline usage of brand/domain name in the press, media, newspaper, articles

Page-Level Keyword & Content Features

Content quality, relevance and quantity (the more, the better).

Domain-Level Keyword-Agnostic Features

Domain name length, TLD extension, domain HTTP response time.

Page-Level Link Features

Quality of link sources, anchor text distribution, TrustRank, PageRank

Domain-Level Keyword Usage

Exact-match keyword domains, partial-keyword matches

User, Usage & Travel/Query Data

Traffic/usage signals from browsers, toolbars, clickstreams, diversity, quantity.

At Your Digital Solution, we focus on the following SEO strategies:

SEO Technical Setups

Keyword Analysis

Content Writing (including blogs and articles)

Website Development

Below you will find a breakdown of each area that our company offers.

1 SEO Set-ups

Creation of Meta Tags
Meta tags are the small, brief descriptions of a website’s content. These words can be either one or two sentences long, and they tell search engines what each page is about to help bring traffic for people searching on certain keywords. The Meta Tag will then have more detail in it, which adds even more information.
Add Schema Markup Code
Schema markup gives you the chance to provide search engines with an informative description of your site’s content. Websites that use schema will rank higher in SERPs than websites without it, which means more traffic and better chances for conversion!
Connect Website to Google Analytics
Google Analytics is a free web analytics tool that tracks how well your website performs. With Google’s leading analytic tools, you can find out who visits and purchases from it as well as what they look at the most on the site.
Connect to Search Console
Your Search Console is your control panel for directing and monitoring how Google

deciphers your website. It’s a free tool that lets you have power over the search engine at all times, even when it comes to small details like changing some URL’s or forgetting about redirecting old URLs after updating them. When Google crawls your site next time, if they find any 404 errors (a page not found), they’ll notify you.
Submit Sitemap in Search Console
A sitemap is an important tool for Google Search Console to help rank your content in their search engine. A sitemap file contains a list of all your pages and the associated URLs, this way, it can be indexed faster by crawlers to get more exposure to those results.
Ping Site and Submit Site to other Search Engines
Ping Your Website is a way to get your site seen by people. You tell search engines about any new backlinks that point to your site and make it show up on each engine’s index page for searches related to it.

2 Content Writing – Blogs

There are two main categories of blog posts: visible and invisible ones. Visible blogs are seen by a larger audience and typically stand out in “News” or “Blog” pages. The invisible cyber blogs will be sent out to link back to your website to increase traffic.

3 Website Development

If you want more visitors to your website, along with our SEO services, we can use our Website Developers in Brisbane to add more content, pages or features so your website focuses on:

SEO through content and employing marketing language: the repetition of keywords, inbound links, and specialised vocabulary for a higher ranking on Google searches
Limiting bounce rate: this means visitors stay on your site longer, so you have better chances at converting them into customers or leads who sign up with your company’s services if applicable.
The use of videos and images, which increase the SEO credibility overall