Search Engine Optimisation (SEO)

As a full service, Digital Marketing Agency we ensure SEO sits at the heart of everything we do. After all, who doesn’t LOVE free traffic from organic search for years to come?!

Keywords are the lifeblood of being found online. As customers, all our searching for products, services or good advice starts with keywords.
Good SEO practice to target the right keywords makes good sense!

There are 4 steps you need to get right to win higher rankings (and keep them);

  1. Carefully select the right keywords
  2. Clear out any technical barriers or ‘hand brakes’ to better ranking
  3. Structure your website around high value phrases with page content, navigation labels and internal linking.
  4. Increase your relevance in the eyes of Google with high quality, backlinks from a variety of sources.
  5. BONUS POINTS: Ensure strong engagement with users staying on the website. Google Quality Score changed the focus of SEO in mid 2022. Your SEO strategy should have changed to, if not we should talk!

Search Engine Optimisation (SEO)

What is it?
SEO is the work we do to increase the quantity and quality of traffic to your website through organic search engine results  (i.e. unpaid).

Why do you need it?
There is only a finite amount of search traffic for any phrase. If you are not in the Top 10 rankings you will see very little of that traffic. 

The more valuable a phrase is for business, the more competitive the efforts are by industry.

With new entrants starting with SEO you need to bring your A game. And if you do nothing you tend to slide in the rankings. 

How can YDS help?
We create unique SEO strategies that cover website analysis, blogs, link building, content writing and landing page creation to help you rank higher.

Invest in your SEO without the guesswork!


Strategic Keyword Selection


Remove Technical


Generate Relevant Content


Capture High Value Backlinks

Don’t try to work it out on your own, there are too many moving parts to get right without a clear plan, the right experience and the right tools.

Using Search Engine Optimisation Correctly

Too often we hear that SEO doesn’t work, or clients don’t know what their agency does for them. ie. “We pay them all this money and they don’t DO anything”.

SEO does take time, but you should see the needle moving within a few months for less competitive phrases.

How quickly you rise in the rankings will depend on a few things. How long you have been around, the rivalry in your category and the quality score and focus of your website. We can help explain each of these.


Trust and Transparency is the YDS difference.

At the heart of trust is transparency. We share reports with you at least monthly and we ensure you are clear on the keywords we are targeting, how we are targeting them and the shifts we are seeing in your rankings.

We start by doing a free assessment of all technical aspects of your company’s website, including its strengths and weaknesses and how potential customers might be searching for you. Then we consider the many phrases this data combined with some industry-leading expertise to build an optimal campaign strategy with our Brisbane SEO team.

If you start Search Engine Optimisation with us we will go through the following 4 stages with you;

In Depth Keyword Analysis

This way, we take your SEO strategy, refine it to better target your audience and predict their online behaviours so that you can provide them with the answers they want.

Content Marketing

Content marketing is a powerful tool for your company to attract new customers, increase user engagement and interest with the added benefits of linking back positively into search engine optimisation. Blogs can be either invisible or visible depending on what you are looking for, but regardless it should always have keywords that will help boost any incoming links.

SEO Set-Ups

We ensure the initial solid foundations such as meta tags and descriptions so that you can successfully reach out to your ideal users. A substantial setup is what ensures that as many people see your content as possible.

Gather Backlinks

When we build a website for you, we constantly develop it with SEO in mind. If you already have a site that needs work, we can optimise that existing one to help give it the organic ranking boost it needs and deserves. Check out our Web Design Brisbane page here for more information on how websites and SEO play off each other.

Business Profile

Local SEO

What is it?
Google Business Profile (previously Google My Business), is a free Google business listing. Results appear in Google Maps as well as local results of a Google Search.

You need to ‘claim’ your business listing and then update it regularly with an overview, reviews, photos, location, opening hours, contact details and even offers etc.

Why do you need it?
This free listing can help you tap into the growing “NEAR ME” local searches. This can boost traffic to your website and can help boost your local SEO.  

How can YDS help?
We can help you to create an optimised Google Business Profile and provide assistance and advice on how to leverage it to make the most of this powerful tool. 

Website Content Development & SEO

The job of writing to better appeal to search engines can be quite technical to perfect. We use experienced Website Copywriters in Brisbane when adding content to your website. And we can work with your team when you want to add more content too.

The keys to great, technical SEO writing;

There is a lot to think about when getting SEO right.
Perhaps the first step, is getting the right SEO team.

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