Search Engine Optimisation (SEO)
As a full service, Digital Marketing Agency we ensure SEO sits at the heart of everything we do. After all, who doesn’t LOVE free traffic from organic search for years to come?!
Keywords are the lifeblood of being found online. As customers, all our searching for products, services or good advice starts with keywords.
Good SEO practice to target the right keywords makes good sense!
There are 4 steps you need to get right to win higher rankings (and keep them);
- Carefully select the right keywords
- Clear out any technical barriers or ‘hand brakes’ to better ranking
- Structure your website around high value phrases with page content, navigation labels and internal linking.
- Increase your relevance in the eyes of Google with high quality, backlinks from a variety of sources.
- BONUS POINTS: Ensure strong engagement with users staying on the website. Google Quality Score changed the focus of SEO in mid 2022. Your SEO strategy should have changed to, if not we should talk!