Designed to
Drive Bookings
The One Mile
YDS turned The One Mile’s repeatedly tinkered-with Squarespace site into a sharper AEO-led digital asset by fixing the structure, tightening the messaging around Guinness, sport and functions, and pairing it with a promo that made the venue easier to find, easier to trust, and easier to book.
Services
Date
Sep 2025
What was the real problem with the old Squarespace site?
Squarespace was “easy” until it wasn’t. The One Mile site become a patchwork of fixes, reactive edits and disconnected pages. Each small tweak felt harmless, but collectively it broke structure, diluted keywords, confused navigation and buried booking intent. Think death by a thousand well-meaning updates.
How did YDS fix discoverability
with AEO?
YDS reset the foundations. We rebuilt the site architecture around real search intent, including Gabba match days, Guinness and functions.
From there, we introduced AEO-ready content blocks, clear entity signals, structured FAQs and schema so Google could confidently surface answers. Combined with cleaner UX, tighter messaging and intent-led landing pages, the site evolved from a digital flyer into a discoverability engine designed to attract and convert local search demand.
The goal was simple:
The Strategy
1
Consistent Social Media Posting
Establishing a regular posting schedule to build brand recognition.
2
Engaging Content Creation
Developing high-quality visuals, reels, and interactive posts to encourage engagement.
3
Targeted Ad Campaigns
Running ads to expand reach and capture a warm audience for future retargeting.
Impactful Ad Campaigns
Users
The Results
Steady Growth in Social Media Presence
Facebook page followers grew to 5,375, with engagement increasing by 255%.
112K impressions across platforms – a 148% increase compared to the previous two months.
Let’s chat about growing your brand’s online presence today!
Facebook page followers grew to 5,375, with engagement increasing by 255%.
112K impressions across platforms – a 148% increase compared to the previous two months.
Users