Maximise Your Reach and ROI with Expert Advertising
Our 3-Phase Approach
Phase 1: Onboarding
Plan & Prepare
What We Do:
Key Actions:
- In-depth consultation to understand your business and audience.
- Competitor and keyword research to guide platform selection (Google Ads, Microsoft Ads, Google Shopping).
- Strategy blueprint: campaign structures, messaging angles, and bidding approaches.
Feedback Round:
Phase 2: Production &
Implementation
Craft & Activate
What We Do:
Key Actions:
- Keyword selection to nab high-intent searchers.
- Ad creation: snappy copy, irresistible calls-to-action, and compelling visuals.
- Landing page alignment (hello, conversions!) and seamless integration of conversion tracking.
- Setting up campaigns across all relevant platforms.
Feedback Round:
Phase 3: Launch
Test & Thrive
What We Do:
Key Actions:
- Launching on Google Ads, Microsoft Ads, and Google Shopping.
- Monitoring results, adjusting bids, and refining targeting.
- Ongoing A/B testing and continuous optimisation for peak ROI.
Feedback Round:
Services
Ready to put your PPC budget to work?
Let YDS handle the heavy lifting. From strategy to setup, launch to ongoing optimization, we’ve got your back. Let’s boost traffic, spark conversions, and maximise that sweet, sweet ROI.
PPC Strategy Development
Craft Compelling Ads That Capture Attention
Capture your audience’s attention with ad copy that converts. Our skilled copywriters create persuasive, clear, and action-driven ad texts that resonate with your target audience. Each ad is tailored to speak directly to the needs and desires of potential customers, encouraging them to click through to your site.
Campaign Setup & Management
Seamlessly Execute and Manage Your Campaigns
Launching a PPC campaign is just the beginning. We handle everything from keyword selection and ad creation to campaign setup and active management. Our team ensures your campaigns are up and running smoothly, with regular monitoring and adjustments to keep performance at its peak.
Keyword Research & Selection
Choose Keywords That Convert
Keywords are the foundation of PPC. We conduct comprehensive keyword research to identify terms that your target audience is searching for. By selecting high-intent keywords that align with your products or services, we ensure your ads appear in front of the right people at the right time.
Ad Copywriting
Craft Compelling Ads That Capture Attention
Capture your audience’s attention with ad copy that converts. Our skilled copywriters create persuasive, clear, and action-driven ad texts that resonate with your target audience. Each ad is tailored to speak directly to the needs and desires of potential customers, encouraging them to click through to your site.
Conversion Tracking
Measure Success and Refine Your Approach
Understanding what works and what doesn’t is crucial for PPC success. We implement robust conversion tracking to monitor the effectiveness of your ads. This data not only helps us measure ROI but also provides insights into how we can refine and optimise your campaigns for even better results.
PPC Optimisation & A/B Testing
Continuously Improve for Optimal Performance
PPC is an iterative process, and continuous improvement is key. We employ A/B testing and ongoing optimisation strategies to test different aspects of your campaigns, from ad copy to landing pages. This approach ensures that we are always moving towards higher efficiency and better returns on your investment.
Phase 3: Launch
Going Live with Confidence
What We Do:
Key Actions:
- Final optimisation for speed and SEO.
- Rigorous testing across devices and browsers.
- Training for your team to manage the site effortlessly.
