D2k Information
When D2K came to YDS, they were ready for a shift. Their technology was world-class, but their brand story, digital presence, and collateral weren’t keeping pace with the scale of their work in water quality, compliance, and public health. Decision makers struggled to grasp their value quickly, so the brand needed clarity, confidence, and authority.
Drawing on extensive research into the water sector, buyer pain points, and compliance pressures, YDS led a full strategic refresh of branding, messaging, website, collateral, and digital marketing.
Services
Branding | Web Design | Content Marketing
SEO | Social Media | Digital Strategy
Date
November 2024 - January 2025
Does your brand need a refresh?
Download our free rebrand checklist to find out!
Does your brand need a refresh?
Download our free rebrand checklist to find out!
Logo and
Brand Refresh
Modernised Visual Identity
Refined logo, design language, and typography to reflect precision and integrity
Strengthened Brand Perception
Sharpened recall and positioned D2K as a trusted, technically competent leader
Aligned Messaging and Visuals
Reworked tone of voice, industry-focused messaging, and consistent print and digital materials
The aim was simple:
speak directly to the risks, pressures and daily realities of COOs, water managers, directors and compliance teams. This included rewriting brochures, sales materials and web content to articulate the purpose of Information Engine™ and CCPWatch® with evidence, specificity and utility.
New Strategic Copywriting
YDS redeveloped the full suite of brand copy to focus on clarity,
value and regulatory relevance. The aim was simple:
The YDS team took the time to understand our marketing objectives and delivered a refreshed brand and informative website that delivers solutions to our target audience. I am particularly impressed with their fast turnaround times and proactive communication.
As the D2K Marketing Lead, I can highly recommend working with YDS to reach your marketing objectives.
– Debra Drury
Collateral Overhaul
1
Comprehensive Collateral Rebuild
1 Comprehensive Collateral Rebuild
YDS redesigned every piece of customer-facing material, including capability statements, CCPWatch® brochures, management module explainers, and
sales handouts.
2
Simplified, audit-ready content
2 Simplified, audit-ready content
Technical, dense information was transformed into accessible, audit-aligned material with clear hierarchy, strong compliance framing, and actionable next steps for operators and executives.
3
Brand-aligned modernisation
3 Brand-aligned modernisation
Key brochures, such as the CCPWatch® technology overview, were updated to reflect the refreshed
brand identity.
Website Overhaul
-
Using insights from D2K's analytics, search behaviour and audience analysis, YDS redesigned the full
website ecosystem. - The website now supports both brand credibility and lead generation with a consistent, authoritative feel.
Website Overhaul
Using insights from D2K’s analytics, search behaviour and audience analysis, YDS redesigned the full website ecosystem.
The website now supports both brand credibility and lead generation with a consistent, authoritative feel.
Social Media Revitalisation
The brand refresh carried through to D2K’s organic social channels. We created a structured posting cadence, industry-specific content and visual consistency that significantly improved impressions and follower growth.
Social content now talks directly to water professionals, not general audiences, improving relevance and trust.
Email Marketing and Campaigns
YDS rebuilt D2K's email marketing approach to improve clarity, compliance and industry alignment, creating a structure that better guided audiences from awareness to enquiry. Key improvements included:
- Stronger audience segmentation
- Clearer, action-focused messaging
- A compliance-aligned tone and structure
- Email sequences built around educational content and webinars
- Inclusion of relevant regulatory updates
Paid Media and SEO Integration
D2K’s refreshed brand rolled directly into paid campaigns and SEO strategy, improving ranking positions, organic visibility and lead quality.
The combined uplift across SEO, ads and content delivered a coherent digital footprint aligned with D2K’s growth goals.
Organic Search Delivered
Is your brand in need
of a refresh?
What the client had to say...
“We always knew we had a great pub. YDS made sure everyone else knew too. In three months, they helped us generate 148% more engagement. Now, we’re not just getting clicks. we’re getting new faces through the doors every weekend. If you’re in hospitality, you need a marketing team that understands the industry. YDS does.”
— Neale Parry, Owner, The Outback Tavern & Steakhouse
Building a Strong Foundation for Continued Success Across D2K’s Brand and Digital Presence.
With the refreshed strategy in place, D2K’s in-house team is fully equipped to sustain growth, strengthen engagement, and continue building trust with decision-makers across the water quality, compliance, and public health sectors.