Did you know that email marketing is the number one method for reaching out to new customers? In general, every digital marketer uses email marketing as one of the most useful tools for this purpose. It is not only low-cost but also offers the most bang for your marketing buck.
However, in order to get the most out of email marketing, you should know the following hacks that will help you stand out from your competition:
Pre-Header Text
Here’s the first email marketing hack you should know about. The pre-header text, which is also referred to as the preview text, are actually the words that follow immediately after the subject line in the inbox.
Yahoo and Gmail, the leaders among the email service providers, enable marketers to add a bit more than the subject line solely. So, the readers can get extra information without even opening the email.
And, what’s even more important and convenient, you don’t have to use custom code to include pre-header text. There are marketing automation platforms that will do so quite easily and promptly. Just type what you want your pre-header text to say into a form field, and the work is done.
But, there are also some things you should consider when creating your pre-header text:
- Take your time and think of the best option for your pre-header text.
- Make sure you think of quality, not quantity. Don’t skimp on the length.
- Encourage readers to open the email by including a call to action.
Embedded Surveys
Data collection has never been simpler before, since emails can reach millions of people in one go. Yet, market researchers are usually influenced by one of the email marketing flaws – conversions are as strong as the click-through rate.
Let’s clarify this a bit. Email surveys usually have a ‘Take Survey’ or ‘Start’ button which takes the user to a new tab including a standalone survey. But, the sad truth is that people don’t usually bother to click on this button so the response rates on such surveys are pretty low.
Including embedded surveys, i.e. including the entire survey into the email’s body is the easiest solution to this issue. According to data, embedded surveys may increase the response rate by a whopping 125 percent. Sounds amazing, doesn’t it?
All you need to do is keep the following things in mind when embedding surveys:
- Check if your email provider supports embedded surveys.
- Make your survey as short as simple as possible.
- Keep it easy by including radio buttons, check boxes, open text fields, etc.
Smart Content & Creative Design
Emails have started to look up to some smart messaging apps like the iMessage which offers auto-suggesting responses and auto-filling personal information. So, having been inspired by such means of smart communications, emails have started to offer custom content to every segment of a user’s profile. By doing so, emails become relevant to users.
For example, Spotify analysed users’ data, preferences, and usage history to build a personalised email with their premium users in mind. This resulted in a 75 percent engagement rate with 57 percent subscription rates. Amazing result!
But, only using smart content isn’t enough; you also have to be smart with it. In other words, you have to think about and manage every segment carefully.
Additionally, people tend to forget that design matters when creating not only websites and products but emails too. Hence, you should focus on design when creating your email campaign. Preferably, your email design should reflect the overall image and design of your brand.
For example, you can use the same colour scheme and typography and by doing so this can raise brand identification by significant 80 percent. Furthermore, being consistent will help you stand out from the competition and help readers remember your brand.
Another thing you can do to make sure your design is creative is to include the element of unexpected by featuring videos or gifs that catch the reader’s eye. Try including a short video, preferably played on repeat, which will present the values and goals of your brand.
To sum up, email marketing offers endless opportunities and by taking advantage of these hacks you can help your email campaign take your marketing strategy to the next level.
