About

One team. One roof. Everything connected. And a genuine interest in what happens to your business after the work is delivered, not just whether the deliverable was ticked off. That’s YDS. That’s what makes us different. 

Mission Foundations

We’re not interested in growth that looks good on a slide deck and collapses under pressure. We care about growth you can explain to a board, repeat next quarter, and support without burning people out. If something doesn’t serve a clear outcome, we’re probably not doing it. If it does, we’ll make sure you understand why it works.

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Growth That Makes Sense

We’re not interested in growth that looks good on a slide deck and collapses under pressure. We care about growth you can explain to a board, repeat next quarter, and support without burning people out. If something doesn’t serve a clear outcome, we’re probably not doing it. If it does, we’ll make sure you understand why it works.

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Partnership,
Not Vendors

You won’t hear us say “that’s outside scope” five minutes into a conversation. We ask the uncomfortable questions early, connect the dots others leave scattered, and take responsibility for outcomes, not just outputs. Clients work with us because they’re tired of managing agencies. We show up differently.

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Simple Systems, Done Properly

Complexity is usually a sign of poor thinking, not sophistication. We build systems where ads connect to landing pages, landing pages connect to follow-up, follow-up connects to sales, and reporting connects back to decisions. Simple doesn’t mean basic. It means considered, intentional, and durable.

The Launch Sequence

We diagnose before
we prescribe

Before we recommend anything, we want to understand what’s actually happening. What’s working, what isn’t, what’s been tried before, and what the commercial goals are. The answers to those questions shape the plan. Not a standard package. Not a template proposal. A real recommendation.

We own the outcome, not just the output

Delivering a website is not the same as delivering growth. Running ads is not the same as generating customers. We take responsibility for results, which means we have to understand the whole system, not just the part we’re working on at any given moment.

We make it feel calmer

That’s not a soft goal. Fragmented agencies, unclear ownership, and spending money without knowing why, that’s stressful in a very specific and exhausting way. We fix the structure. The calm follows.

The Crew

The specialists, strategists, and creators who bring every idea to life and keep our clients moving forward.  The YDS team combines expertise with curiosity, collaboration, and a genuine desire to understand the businesses we work with.

Mission Control

Behind every successful mission is a team keeping the moving parts aligned. Meet the crew keeping the course clear, the standards high, and every project moving in the right direction.

Built for Partnership

If you’re tired of managing multiple suppliers, chasing updates, and wondering what’s actually driving results, we’d love to show you a different way of working. If you’re ready for the next stage of growth, let’s talk.

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Mark Jones

Managing Director

Mark’s profound insights and pragmatic approach ensure that everything we roll out for clients resonates with purpose, underpinned by a focus on generating realisable business results. Navigating the spectrum of digital development, from promising start-ups pitching for their first investment dollar to renowned digital businesses with a P&L of over $35 million per annum. Importantly, he’s also an AI-obsessed aficionado, weaving it into client campaigns where relevant to gain that elusive competitive edge. The kind of out-of-the-box thinker you want on your team.

Bruce Jacobs

Operations Director

Bruce keeps the cogs turning with our creatives, developers, strategists and account managers, optimising project performance for the best client outcomes. His core background is in high-level sales management roles across the FMCG market and consumer product sectors, complemented by founding several successful businesses and a digital marketing agency. Bruce is the navigator of our ship, the rock to our roll, the DJ to our digital d-floor. Every team needs a Bruce.

JODIE HILTON

Brand Strategist

Jodie is the person in the room who can tell you why a brand isn’t cutting through and exactly what to do about it. With over a decade in business development and branding, she’s worked with start-ups finding their footing and global brands defending their position. Her superpower is cutting through the noise to find content ideas that actually land, then backs it with Search Engine Optimisation and AI visibility

VINTI SINGH

Web Lead UX / UI

Vinti is the person who takes a website brief and makes it real. With 10+ years in digital marketing and a background in business law, she brings a rare combination of creative instinct and analytical precision. She leads website development and campaign execution from conception through to delivery. Detail-obsessed, deadline-driven, and always thinking one step ahead.

TYLER RODWELL

Paid Media & Lead Gen Specialist

Tyler is the engine behind YDS’s performance marketing capability. Whether launching into a new market or scaling an existing one, his approach covers the full picture: performance marketing, lead generation, digital strategy, and CRO – identifying the right strategy for the business, then building the paid systems and funnel infrastructure to execute it across Google, Meta, LinkedIn, TikTok, Pinterest, and beyond.

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We don’t do discovery calls that are really just sales calls. If you’ve sat through one of those before, we’re sorry. That’s not what this is.

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