Heading to come
Green Zebra
YDS partnered with Green Zebra to sharpen its luxury waterfront dining positioning, create campaign concepts and copy across EDMs, paid social, reels, carousels and seasonal promotions, and turn key moments like Mother’s Day into booking-led marketing, delivering a more consistent brand voice, stronger audience engagement and content built to drive reservations.
Services
Date
June 2025 - Ongoing
From Waterfront Dining to Booking-led Growth
Green Zebra
YDS partnered with Green Zebra to sharpen its luxury waterfront dining positioning, create campaign concepts and copy across EDMs, paid social, reels, carousels and seasonal promotions, and turn key moments like Mother’s Day into booking-led marketing, delivering a more consistent brand voice, stronger audience engagement and content built to drive reservations.
Services
Branding | Content Marketing
| Social Media
Digital Strategy
Date
June 2025 - Ongoing
The Challenge
- Strong local reputation but inconsistent digital growth
- Under-leveraged email database
- Organic social lacked structure
- Paid ads not driving measurable ROI
The Strategy
- Build a consistent content engine across all channels
- Turn social + ads into booking drivers, not just awareness
- Strengthen retention through email marketing
- Create a library of high-quality visual assets through ongoing content shoot days
- Align all creative to a single brand experience (food, atmosphere, lifestyle)
Content Shoot Days
Instead of relying on one-off content, we run regular photo and video shoot days to build a constant pipeline of high-quality assets. This ensures Green Zebra always has fresh, on-brand content to fuel social media, paid campaigns, and email marketing.
Email Marketing
The Results
Across 63 EDM campaigns, YDS helped Green Zebra achieve:
- 523,601 emails sent
- 48, 388 opens
- 4,588 clicks
Project overview
Client
The Outback Tavern & Steakhouse
Services
Date
Jan - April 2025
The goal was simple:
Organic Social Media
Social media shifted from occasional posting to a consistent, high-performing channel. With a steady pipeline of content from shoot days, we focused on showcasing the food, atmosphere, and experience in a way that drives real engagement.
The Strategy
1
Consistent Social Media Posting
Establishing a regular posting schedule to build brand recognition.
2
Engaging Content Creation
Developing high-quality visuals, reels, and interactive posts to encourage engagement.
3
Targeted Ad Campaigns
Running ads to expand reach and capture a warm audience for future retargeting.
Sales Brochure
To support the digital presence, we designed a polished, on-brand brochure that can be used for functions, events, and group bookings
Impactful Ad Campaigns
Users
The Results
Steady Growth in Social Media Presence
Facebook page followers grew to 5,375, with engagement increasing by 255%.
112K impressions across platforms – a 148% increase compared to the previous two months.
Sales Brochure
To support the digital presence, we designed a polished, on-brand brochure that can be used for functions, events, and group bookings
Great restaurant marketing isn’t accidental
Download the YDS Restaurant Growth Playbook to see how content, EDMs, and paid campaigns can drive more reservations!
Let’s chat about growing your brand’s online presence today!
Facebook page followers grew to 5,375, with engagement increasing by 255%.
112K impressions across platforms – a 148% increase compared to the previous two months.
Users