Growing Awareness & Engagement for The Outback Tavern & Steakhouse
The Outback Tavern & Steakhouse (TOTAS) approached Your Digital Solution (YDS) to build a strong social media presence and create engaging content for three months before transitioning back to their in-house team.
Services
Date
November 2024 - January 2025
The goal was simple:
Increase brand awareness and drive more locals to visit in real life by using a combination of
consistent organic posts and strategic ad campaigns. Enhanced social style guide and branding upgrades.
The Strategy
1
Consistent Social Media Posting
Establishing a regular posting schedule to build brand recognition.
2
Engaging Content Creation
Developing high-quality visuals, reels, and interactive posts to encourage engagement.
3
Targeted Ad Campaigns
Running ads to expand reach and capture a warm audience for future retargeting.
Social Media Style Guide
Posting alone isn't enough!
Impactful Ad Campaigns
Users
The Results
Steady Growth in Social Media Presence
Facebook page followers grew to 5,375, with engagement increasing by 255%.
112K impressions across platforms – a 148% increase compared to the previous two months.
The Results
Steady Growth in Social Media Presence
Facebook page followers grew to 5,375, with engagement increasing by 255%.
112K impressions across platforms – a 148% increase compared to the previous two months.
Users
What the client
had to say...
“We always knew we had a great pub. YDS made sure everyone else knew too. In three months, they helped us generate 148% more engagement. Now, we’re not just getting clicks. we’re getting new faces through the doors every weekend. If you’re in hospitality, you need a marketing team that understands the industry. YDS does.”
— Neale Parry, Owner, The Outback Tavern & Steakhouse
This three-month strategy successfully increased visibility, engagement, and foot traffic for The Outback Tavern & Steakhouse.
With a strong foundation set, the in-house team is now equipped to continue growing their presence and driving more patrons through their doors.