Search Engine Optimization

Have you ever wondered why your blog does not appear at the top of relevant search results? Search Engine Optimization (SEO) is a practice carried out to enhance your web pages in the eyes of Google and rank your website higher on search engines. SEO can work to ensure that your business is better placed, thereby improving your website’s ranking and your online visibility.

Apart from the technical aspects, there are 5 important factors to consider when writing SEO content:

  1. Ability to familiarise with your audience, the reason for writing and objectives you want to achieve with your content

It is important that you remain relevant on a specific topic and give priority answers for the questions and messages of your audience. To ensure that you remain relevant on a specific topic, it’s crucial that you know your audience very well. How do you achieve this? Build a buyer persona by conducting one on one interviews. Once you know your audience and the objective of your writing, make your content valuable by ensuring that you carry out proper research.

  1. Carry out Proper Research

Avoid relying entirely on the interest of your audience. The research should give you a way of addressing concerns of people searching for information regarding a concept or a topic. Try your level best to add value by providing wide range of content ideas.

  1. Determination of the SEO keywords of your choice

It is very crucial to be familiar with the three types of keywords which are: short tail (one word), medium tail (2-3 words) and long tail (3-5 words) keywords. Make sure that you don’t always use one type of keyword in order to get the highest level of competition possible. These keywords will automatically influence your ranking in the search engines. When selecting for keywords, make sure that they are well organized, relevant and within your title. Place them in the first paragraph of your post and vary the terms you use within the entire post. When initially deciding on keywords, it is vital that you hire a digital agency to properly decipher the correct keywords. A digital agency like us should undertake rigorous keyword research and trial and error processes in order to end up with the most appropriate keywords for your business.

  1. Come Up with an outline while writing and optimizing at the same time

In order to write a great post within a short time, it is important that you lay down a plan to guide you through while writing. Create great content while ensuring that the keywords are integrated within the text and header titles. Pay attention to the content length for it to rank highly; avoid less than 300 words per page for better results. Is it appropriate to add alt text to images in order to optimize your work? Yes, this is allowed and you can also add a meta description. And of course, finish by editing your work!

  1. Come Up with a content Chart/Calendar

This will guide and remind you what to do, find relevant content and also avoid duplication of already covered topics. Once in a while you should go through your calendar to find out what you need to add or remove, just to stay updated and on top of things.

In order to become a competent SEO content writer you must familiarise yourself with all the technical aspects of SEO, carry out thorough research and have great copywriting skills. You need help? No worries. Your Digital Solution is always here to help you by offering the best possible solutions for you.

 

A blog headline means a lot, especially if you are a blogger. Your group of followers might read everything you post, regarding the title, but if you want to attract new followers and grow your audience, headlines are very important.

Actually, you only have 5 seconds, or less, to attract a new follower. That is how much time it takes for a reader to decide if they are going to read your blog post or not. So, it’s clearly pretty damn important that you create compelling headlines, as without one, your blog will fall flat. You can have entertaining and appealing content, but without a good headline, your blog may be ignored.

It is totally worth spending extra time in order to craft the right headline for your blog post. Also, it is essential to capitalize your headlines, regardless the style you choose.

The blog headline should tell your readers what your article is about.

Improve your Traffic from Search Engines –

This is actually one of the most important factors to consider when crafting a blog headline. Use keywords in your title, as this will help search engines direct readers towards your blog.

You should do thorough research of the words readers use to search for the information you are sharing through your content. Moreover, try using AdWords keyword planner, and find out how often are your keywords are searched.

Opinion vs Facts = Always Facts –

Don’t forget that most people are looking for specific information online, and in most cases the readers are not interested in your personal opinion. Instead, they are trying to find factual content which they can trust and use to inform their decision or opinion. Shape the headline around the facts that you have included in your article.

Create Urgency –

The trick with headlines, is creating urgency; shaping a headline in a certain way which makes users feel compelled to read the article. For example, this particular post could have been named something as simple as “Blog Headlines are Important”. This title is okay, but sounds a bit boring and doesn’t create any urgency. The trick is to create urgency… people need to believe that they NEED to read your article. On the other hand, the current title “Why Creative Blog Headlines are SO Important!” sounds more engaging, and the reader expects to find out WHY they should pay more attention to headlines.

Have you ever come across a headline that made you feel like you just had to read the entire article? And afterwards you just had to share it with others? That is exactly what you need for your blog, and it all starts with the headline.

The bottom line is, headlines are key for a successful website. The title is the first thing your readers will see, and decide if they are going to read your article based on it. Now that we’ve explained why headlines are SO important, get to work and make your website even greater than it already is. Need help with that? No worries. Luckily, the professionals at Your Digital Solution are always here to help you and provide the best solutions for you.

In case you don’t already know this fact, there are two categories of a Search Engine Optimization strategy:

  • On-page SEO – what your site is about
  • Off-page SEO – the popularity and authoritative nature of your site

The previously mentioned SEO perform completely different roles in improving search engine optimisation rankings, though both of them are very important in ensuring success of an SEO campaign. It’s important to understand how Search Engine Algorithms work, as there are two main areas that the search engines concentrate on while carrying out evaluation on your site. With respect to search engine results, on-page factors determine “what” you rank for while the off-page determines “how” high you rank.

On-page SEO

The act of optimizing different parts of a website, which in one way or the other influences the search engine rankings, is referred to as on-page search engine optimization.

The various Parts include the following;

Title Tags

It is important to place target keywords in the title page specifically on your site. They should be concise and accurate.

Headings (H1)

Search engines put a lot of weight to headings compared to other page copy because of the fact that they comprise of the largest words on the page. Your target keywords should be worked on into the headings of individual web page ensuring that the page content is accurately reflected.

The Structure of the URL

It is advisable to include keywords into your URLs.

Alt text for Images

Availability of the content management system makes it possible to add “alt text” to images present on the website. The average visitor to the site may not see this text clearly due to its visibility. It is therefore important to insert relevant keywords that provide correct description of the image for the search engine to comprehend the content of your page.

The Loading speed of the page

It is important to optimize your pages in order to ensure that they load faster. Why is this important? Your search will rank higher in the search results compared to other sites.

Useful Page Content

Readers should find important and specific information they are looking for on your site. The usefulness of a page is usually measured by Google so the page should be of great value to the user.

Linking Internally to other Pages

This is crucial to both search engines and page visitors.

Off-page SEO

Off-page SEO covers a wide range of strategies, but mainly concentrates on getting links from other sites in order to increase authority of a given domain. It is possible to calculate how your website score authoritatively ranks compared to other websites using Domain Authority. Your page will have a higher rank if it has many links. Build links to your website through social media, outreach emails, guest blogging and creation of great valuable content. Link building quantity is less valued compared to quality.

It is not possible to go for on-site without the off-page SEO; both work hand in hand towards the improvement of your search engine ranking. It is therefore important to balance the two for both users and search engines to understand.

 

 

Everyone who owns a business has dealt with one or two bad reviews at some stage… and then there’s those who have dealt with more than just a few. It’s unpleasant and overwhelming to say the least. Some reviews are warranted while others aren’t. According to Moz, whether you have experienced negative reviews or not, the most important thing for a business is to have a strategy for, if and when the time comes. Why? Because often when we receive negative feedback our very first response isn’t always the most intelligent.

Negative Reviews aren’t THAT bad…

Even though it might feel like a kick to the stomach, negative reviews aren’t the end of your business – don’t shut up shop just yet! A few negative reviews can actually have a positive impact on your SEO, yep you read right… a positive impact! Here’s why Negative Reviews aren’t as bad as you think:

  • The more reviews you have on Google and Web Design Brisbane, the better it is for your local ranking. So, good or bad, it’s still another review and will still positively impact your Search Engine Optimisation. In saying this, if the negative reviews, were positive, this would obviously be better for your SEO and reputation management.
  • According to Search Engine Journal, too many overly positive reviews can create suspicion. Have you ever seen a bunch of dramatically positive business reviews and thought… hmm this looks a little fishy? As reviews are such a huge decision determinant in this digital world, people know that there are fake reviews, there are employers who get their employees to write reviews and of course there are businesses who tactically try to take down their competitors by reviewing them unfavourably. Basically, a couple of negative reviews in the mix, can increase credibility. And, much to your surprise, people do know that nothing is ever perfect and mistakes can happen!
  • Negative reviews, or rather, recurring negative reviews are an opportunity for change. Even if you take it as an opportunity to connect with customers more and offer your apologies and perhaps something for their troubles, this is still a positive change. It’s very important that you let negative reviews fuel you positively. Don’t let them cause you anger or frustration, remember you are a business owner – it’s not always going to be smooth sailing. It’s not about what comes your way, it’s about how you deal with it and this is exceptionally true when it comes to dissatisfied customers.

How to Cope with Negative reviews

1. Take Control of the Situation:
As previously mentioned, responding to reviews is crucial. This means regularly monitoring and managing your Google My Business and Social Media accounts and staying updated on your review activity. According to the Google My Business support page, businesses should “interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business.”  This statement is then followed by “high-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location.

Further, a 2018 study by Trip Advisor, show hotels that responded to reviews received 12% more reviews and their ratings increased by 0.12 stars. However the Local Search Association recently reported on a 2018 consumer loyalty survey that found most consumers expect a brand to respond within 24 hours. So, as we said, regularly monitoring your Online accounts is extremely important.

2. Learn from your Mistakes! 
Receiving a negative review is always an opportunity to grow as a business! Identify the root cause of this customers review, how, why, when and who it involved, and take steps to improve this area of your business. Perhaps you might discover a flaw in your employee training, or a miscommunication somewhere along the line which can be a lesson learnt for everyone involved. Another cool way to see the silver lining is to source inspiration from your negative reviews for social media/blog content. If you’re noticing a recurring complaint, and it’s something that people are perhaps doing incorrectly or can do differently for a better result, turn it into posts and blogs and teach people.

2. Remedy Remedy Remedy:
If there is some merit to a bad review you have received, offering something for their troubles shows people that you acknowledge their disappointment and are willing to right your wrong. However, even if you don’t believe there is any merit to a negative review, it is still crucial that you reply. Inspired by Moz, here are some of the Do’s and Dont’s of responding to bad reviews:

Don’t
  • Blame the customer
  • Shift blame onto your staff
  • Accuse the customer of lying or exaggerating
  • Refuse to apologize
  • Refuse to be accountable
  • Use unprofessional language
  • Write a long-winded response
Do
  • Apologise
  • Empathize with the distress they express
  • Accept complete responsibility if you believe there is merit
  • Offer something you think might make amends if the customer would be so kind as to give you the chance (a refund, a meal on the house, a replacement product)
  • Express your commitment to fixing any issues that have been raised and explain what you will do/have done to remedy them
  • Be as transparent and honest as possible about the cause of the mistake
  • Let the customer know you eagerly invite further in-person complaints and feedback because of your commitment to offering them a great experience
  • Keep it brief but sincere

Removing Fake Reviews

Removing fake reviews isn’t always straight forward and can require different levels of persistence case by case. Here’s a general step by step guide that we have used to remove some of our clients fake Google My Business reviews:

1. Respond 

As we have mentioned, responding is the first step. In the case of it being a fake review however, explain that you know it’s a fake review, with evidence and that you are taking matters further as this is not a true representation of your business or services.

2. Report the review

Click on the flag next to the reviewer’s name to get to a page where you can report the review as a violation of Google’s TOS. Fill out the form, using your business email address for the contact information. This works better if you can flag the review on a number of different Google Accounts.

3. Contact Google

If within 24 hours the review has not been removed, call Google to get results.

4. Go the legal route

If by this stage, nothing else has prevailed, fill out a legal form request. You can find this at support.Google.com/legal. Be persistent, and continue following up and eventually you should have success.

 

So, hopefully by now, we have calmed your fear of negative reviews and you can see that if dealt with properly, they can actually be an extremely useful and productive learning curve for your business. Get in touch with the SEO savvy team at YDS for a free consultation to chat about how you can optimise your Google My Business and stay on top of your reputation management system.

Most of you probably already know that SEO stands for Search Engine Optimisation. This actually is the practice of increasing the quality and quantity of your website’s traffic through organic search engine results.

In order to better understand the true meaning of Search Engine Optimisation, let’s break down the definition into several parts:

  1. Quality of Traffic: You may attract many visitors from all around the world, but if they come to your site just because Google tells them one thing, and you are totally the opposite, that is not quality traffic. Instead, you should work towards attracting visitors who will be really interested in the services you offer.
  2. Quantity of Traffic: When you have the right visitors from SERPs (Search Engine Results Pages), more traffic is better.
  3. Organic Traffic: Organic traffic is actually unpaid traffic which comes from SERPs.

How does SEO works?

Search Engine Optimisation is a process which optimizes your website in order to get organic (unpaid) traffic from SERPs. So, basically SEO works by you making certain changes to your website content and design which make your site look more appealing to search engines, and appear as one of the top results on the SERP.

Anyhow, even SEO can get quite complicated when it comes to all the factors which may impact your website’s ranking, the basic process is very simple to understand. Search engines aim to provide their users with the best service possible, which means they deliver high quality results that are relevant to what a visitor is looking for.

There are numerous benefits of SEO. By improving your Search Engine Optimisation, you work toward expanding your visibility on the search engines. By doing so, you’ll reach and engage more potential customers, and by creating SEO focused content you increase your chances of getting more targeted organic traffic to your website.

Now, let’s check out some of the main SEO factors which can help with search ranking:

  • Title tag

The title tag tells the engines exactly what the page is about. This tag should be 70 characters (or less) and should include both the focus keyword as well as the business name.

  • Meta Description

Meta description should include your focus keyword/s, as well as provide the readers with enough details about the content, so they can understand what the content is about and if it’s relevant.

  • Sub-headings

The sub-headings make your content easier to read for your visitors while improving your SEO.

  • Internal links

Including hyperlinks or internal links may help you with your SEO and help search engines learn more about your website.

In conclusion, you’ll want to make sure that all of your content focuses on one or two keywords tops. By doing so, you will make sure that your content is relevant and specific.

If you’re not happy with your search engine rankings, feel free to contact Your Digital Solution, as we are always here for you.

 

Websites most definitely aren’t everyone’s strong point. In fact, unlike buying a car or a house, you can’t find out all the information needed for building and buying a website, so most people don’t even really understand what they’re paying for. Pricing for website design Brisbane can also be confusing, with some agencies charging upward of $20,000 for a simple 8 to 10 page website and others only charging $6,000/$7,000. So, here are our tips for building a new website, for those who newbies to the website design world.

 

Shop around
Shopping around gives you an insight into different companies who offer website design Brisbane and just generally the prices out there. Ensure you ask plenty of questions and get them to break down the cost so you know exactly what you’re paying for. The more questions you ask and the more agencies you enquire with, the deeper understanding you will acquire about web development and the different stages in the process.

 

Research
Even though research is limited (hence this article) trying to find as much you possibly can on website design Brisbane will help in understanding simple terms and functions. Research on various other websites is also important, perhaps you might design find bits and pieces from various websites you might want to incorporate into yours.

 

Make a Plan
Similar to the last point made, having a general plan and organising content is important to ensure your developer understands your vision and can create a design you will love. Additionally, it is important to have everything prepared prior to your website being created to ensure the project doesn’t drag out for too long.

 

Minimal Coding
There is a lot of debate regarding ‘low/no code websites”. Coding is important, it plays an integral role especially for certain elements within a website. However, minimal code is best as it allows you to be able to edit and make changes needed over time through the back end – without having to pay a developer.

 

Generate a URL Redirect Plan
Ensure you get your developer to generate a URL redirect plan to ensure you don’t have to redirect a whole bunch of pages later on (very time consuming).

 

Know Your Audience
It’s important to know your audience for a variety of very obvious reasons, however, knowing how to appeal to your audience through a website can be a whole new ball game. A law or financial services site would be conservative in look and feel and to get a certain message or offer to be seen, consider polite pop ups (like a wave banners), chat boxes or for example if you’re targeting an older demographic make your layout simple and easy to navigate.

 

These are just a few of our very simple tips when considering website design Brisbane. The lack of information and guidance on web development on the internet can make things extremely difficult when you need one built and you’re not sure where to start. So in this article, we have endeavoured to provide you with the most important things to consider when getting your website built. Read more about website design on our other articles below….

HTTPS Why Its Important

6 Steps To Killer Website Design

Web Design Brisbane


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Email Marketing can be a little tricky to master, especially because there’s a very fine line between sending too much and not enough. We all subscribe to certain mailing lists; things we’re interested in, things we feel like we should be more interested in and things we never really intended on signing up to in the first place but somehow found ourselves receiving all of Kogan’s latest deals (my bank account demands I unsubscribe). Whatever the case, there is an art to email marketing. So, how exactly can you improve your email marketing strategy? Keep reading to learn all the secrets! Digital Marketing agency Your Digital Solution can assist with your Email Marketing and make sense of the deeper complexities.

 

  • Understand Your Audience:
    This could perhaps be the first tip for almost every area of marketing strategy development, why? Because your marketing strategy revolves around your audience. Knowing and understanding your target market is what drives engagement, develops your brand and boosts your business. So, knowing how to appeal to them through email marketing is pretty damn important. The best way to get it right is to think about your target market as if you were them and try and think about how they would best engage with and respond to an email. If you’re targeting an older market you might be best to use a simple layout, provide a phone number as a call to action and use images to describe things.

 

  • Play around with Automations:
    If you’re using MailChimp or something similar take advantage of the automation email features. Automations allow you to schedule a specific email to those who did or perhaps didn’t open an initial email campaign. For example, if you’re sending an offer, you might want to re-send it to those who don’t open it within two weeks. But for those who do open it but don’t get in touch, you might want to send them a follow-up with an additional discount code to drive engagement and better influence consumer decisions.

 

  • When is too much, too much?
    While there are a million different opinions on this particular subject, recent studies show people are more likely to unsubscribe from a mailing list if they receive more than 1 email per day, however a minimum of 1 email per day can also be overkill depending on the audience. Like many small businesses, you may not have the time to be creating and sending out targeted email campaigns 3 times a week. So, in that case, as long as you keep it consistent your audience will recognise your material and keep you relevant in their mind.

 

  • Not Every Email has to be Looooong:
    Where some businesses go wrong is thinking that every successful email campaign has to be long-winded and jampacked full of information. Typically, long-winded emails are actually less successful than short and simple emails. While there is often an occasion where you need to go all out and create a big campaign full of info, try to keep it at a minimum.

 

  • Subject Lines are IMPORTANT:
    Subject Lines are quite obviously very important, but the key is developing cleverly structured subject lines that engage your recipients. Research and trial and error various different examples and pinch some good ones that you see other companies using.

 

  • Stay out of Spam Folders:
    There are ways to reduce the likelihood of your email campaigns going straight into your recipient’s spam folders. Ensure you avoid using caps, avoid using too many exclamation marks, hyperbolic phrases and poorly formatted HTML.

 

Email Marketing may not be rocket science but it is difficult, the above tips and tricks can help you to better unpack the complexities of Email Marketing. Alternatively, if you feel like you need a little additional assistance, get in touch with Your Digital Solution Brisbane for all of your email marketing needs.

Check out some of our other informative articles about marketing…

Why Google My Business Is so Important

Fatal Social Media Mistakes

4 Simple Ways To Keep Communication With Customers

Six Writing Hacks For Better SEO Content

Google Rankings Make Or Break Tips

Fast and getting faster: rapid change in business

Three Measures of Marketing Success

Get more customers through online marketing

Why we love Yoast for search engine optimisation

Don’t stop pedalling; the Tour de SEO

Get Found With Facebook Ads

Grow With Unhappy Customers

How To Choose Keywords In Competitive Markets

Long Tail And Search Engine Optimisation

Google changes of Feb 2016 have changed how we should compete

Email Marketing


Contact Enquiry

“Google My Business? What’s that?” Is a very common response when asking “do you know what Google My Business is?” Well as you can see below, it is the very simple search result you get when googling a business. While simple, many people don’t know that there is a name to describe it, more importantly, many people don’t know how important it is to update your Google My Business and take control of the information Google provides.

So why is Google My Business SO Important?
Similar to a physical “first impression” Google My Business is the virtual experience equivalent of a first impression of your business. It’s the very first thing users will see of your business online. It provides important information such as your business address, contact details, opening hours, photos, a blurb and of course, reviews.

 

Updating Info
For very obvious reasons, keeping your Google My Business info updated is extremely important. Potential customers might use it to find your location or your phone number to get in contact, so ensuring your regularly update the info is vital. If you do neglect your Google My Business, Google fills in the information as best as possible – which is often incorrect.

 

Reviews
As many people do look to Google My Business for reviews before buying or trying your products or services, it can be beneficial to email past customers asking for reviews. Providing them with a link direct to your Google My Business can make it easier for them to simply give you 5 stars if need be or write something.

 

Ensuring you update your Google My Business regularly is vital for a variety of reasons. Especially seeing as though recent studies show incorrect GMB listings to be among the top negative local ranking factors. So, make sure to take control of your information and update your GMB with current photos and information regularly to avoid losing your ranking. There are a variety of simple digital things like this that people do need assistance with. So, if you’re looking for some digital guidance, Your Digital Solution Brisbane can offer SEO, Digital Advertising and much more to enhance your online presence and improve your business sales.

See our other informative posts about marketing….

Fatal Social Media Mistakes

4 Simple Ways To Keep Communication With Customers

Six Writing Hacks For Better SEO Content

Google Rankings Make Or Break Tips

Fast and getting faster: rapid change in business

Three Measures of Marketing Success

Get more customers through online marketing

Why we love Yoast for search engine optimisation

Don’t stop pedalling; the Tour de SEO

Get Found With Facebook Ads

Grow With Unhappy Customers

How To Choose Keywords In Competitive Markets

Long Tail And Search Engine Optimisation

Google changes of Feb 2016 have changed how we should compete

6 Tips How To Use Email Marketing Effectively

Online Advertising


Contact Enquiry

Client Relationships are unique, they’re different to a relationship with a friend, a partner, or a family member. The development and maintenance of Client Relationships can make or break your business, so learning how to build a rapport is of extreme importance. So, why is it so important? You may yourself know business owners or managers who have shocking customer service or struggle to follow through with their promises. Learning how to communicate and build relationships with clients and reach common ground, leads to the formation of a relationship your client will respect and appreciate. In this article we will provide tips on how you can improve your relationships with your clients. As a Digital Marketing Agency, at Your Digital Solution we can assist in your digital business digital marketing strategy. Improving your overall digital strategy can have a positive impact on the way in which you form relationships and generate leads.

 

Focus on Communication:

Communication can be tricky. Especially when everyone is different, and everyone receives messages differently – no matter how you intend a message. Sending a message and receiving a message can be two completely different things, even if you’ve done your very best to be received in a particular way. The key is to be conscious of your body language, your facial expressions and the kind of messages you are sending. Focus on the client and tailor your message to them (yep I’m talking about speaking). For example, if you’re speaking to an older person who perhaps can’t hear particularly well, it might be best to speak in a louder tone, but at a slower pace and using simpler terms to ensure they can understand exactly what you mean.

 

Stay in Touch & Share Knowledge:

Staying in touch and reaching out on a regular basis can be extremely beneficial in upholding a successful business relationship – even if it’s just to check in. It’s surprising how deeply people appreciate a regular check in. But of course, these check-ins can also lead to further business, added sales or more leads. Additionally, sharing knowledge with them can be a great way to break barriers and show them that you see them as an individual.

 

Don’t Make Promises You Can’t Keep:

Possibly one of the most important pointers of all, no-one appreciates being let down or being taken advantage of. Don’t push yourself to please everyone, because it can often lead to customer dissatisfaction and lost leads. Ensure you only promise things you are certain you can manage. Setting boundaries is extremely vital if you want to be successful. Ensure you know when someone is asking for too much and you’re able to recognise when you step away or simply advise them that you do not have the time.

 

Maintain Positivity but Set Boundaries:

No-one appreciates negative body language or negative comments, especially when it’s someone they’re relying on. Make sure, if you’re having a bad day, not to emit your emotions. Be kind to everyone around you and learn to control your moods, negativity can drive people away and create bad word of mouth.

 

These tips, while simple, create the foundations for a successful business attitude and therefore a successful business. Communication, rapport, body language, setting boundaries and positivity are all foundational things you need to focus on and practice in business. Ensuring you can manage yourself and your relationships with clients, makes it much easier to manage the overall business. See our other posts about good online marketing strategy below….

Being a Good Gardener for Your Business

Is Your Business Suffering Growing Pains?

Help Your Small Business Grow!

Staying On Top Of Your Digital Marketing Workload


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I have not been blessed with green thumbs. But I know a good gardener when I see one. They are tireless in managing their finite time, space, fertiliser, water and sun in producing the best possible plants they can. They also work with the grain of the seasons. And they are clear on what success looks like.

Planning your garden

Have you SEEN the work that goes into planning a garden?! It is unbelievable. There are trips to the nursery, chats to other gardeners, lots of cups of tea as they tut-tut their way around the plot. Gardening books pile high while they consider the pros and cons of plant species, varietals, pests, latitude preferences, slope, sun and season. All this for a few plants – yet only 30% of businesses have a business plan!

Why so much planning?

Because the fear of failure is very real. Can you imagine the heart ache of tilling the soil, breaking your back pulling out weeds, fighting off pests and pouring nutrients into fledgling plants in the hope of a meagre return.  You may wait for months to find out too much water, too little water, soil was too sweet or sour (what is that?!) or the rains didn’t come. It takes months to recover, if you can, and all that wasted money on fertilisers, pesticides, the plants themselves and not to mention your TIME.

Your business is your garden

Like the gardener you have finite resources. They can change over time but you must plan your business to thrive on what you have.

  • Your Plot: your catchment area is typically set. Ensure you focus your operations.
  • Your Seeds: whatever products and services you offer today will grow. If they grow in a healthy way they will give rise to more variety and uniqueness to your offering.
  • Your Fertiliser: your marketing is your enrichment to the services and products you offer.
  • Your Tools: are your team. Most of us don’t have nearly enough time in a day. Your team give you time.
  • Your Sun and Rain: are your customers. When they are both falling you have the inputs to grow faster and stronger.

But don’t forget to weed

Jack Welch in his business tome “Winning” espouses ‘sacking’ your lowest performing customers, products and staff to allow the strong to thrive and the whole garden to get grow taller.

Happy gardening and see our other informative articles about digital marketing below…

Is Your Business Suffering Growing Pains?

Help Your Small Business Grow!

Staying On Top Of Your Digital Marketing Workload

Build Health Client Relationships

Digital Marketing Brisbane


Contact Enquiry