Content Marketing

An effective content marketing strategy includes well-curated, engaging content across a wide range of channels designed to create a relationship with your potential customers while also driving traffic and conversions.

YDS Content Marketing Solutions

Email Marketing
Organic Social Media Content
Blogs
Copywriting

Email Marketing

YDS can assist you in the development of stand-out, aesthetically-pleasing, marketing-savvy email campaigns.

We focus on the construction of specialised marketing messaging and clever call to actions in order to direct readers to your website or your landing page whereby they are that one step closer to becoming a sale or a lead. We have assisted a variety of clients with their email campaigns by fine-tuning their marketing messaging, sending the right message and portraying their businesses in a way that their target market can understand and relate to.

Email Marketing is an extremely effective form of Digital Marketing – if done well. The question floating around the web, “Is Email Marketing Dead?” was firmly proven wrong due to recent studies which showed Email Marketing remains as one of the most effective Digital Marketing channels. The reason email does still exist as such a prominent marketing process, is because of its multifaceted, long-standing nature; we require email for a range of purposes and frankly, we would be lost without it. How many people do you know without an email account? Everyone emails – for a variety of reasons – which makes it a communication channel integral to society.

Marketing is about identifying the appropriate communication channels to successfully reach a specific audience. Therefore, email as a mode of Digital Marketing certainly has its place. However, the competitive Email Campaign market makes it difficult to stand out, and standing out is indeed the key to a successful Email Campaign. So, if you need help developing a dynamic Email Campaign, get in contact with our team at Your Digital Solution.

01. Decide on the most Effective way to Connect with your Audience

Typically, Weekly/Fortnightly/Monthly Newsletters are a common way to target a market via email. Complemented by occasional Deals, Offers, Surveys etc. However, consistency is key. So, ensure to schedule recurring emails. Overall, map out exactly how you intend on connecting with your audience and stick to it.

02. Build Your Lists

Before you even begin building your Contact List, it’s important to get permission from prospective recipients. You are much more likely to form a long-lasting, mutually beneficial relationship with recipients as they already know and trust you (you’re also less likely to end up in their spam folder).

Contacts can also be segmented into different lists , so that targeted email campaigns can be sent to the most appropriate recipients.

Ways to Grow Your Mailing Lists:

Pop Ups: Consider adding a simple, non-invasive pop up on your site simply collecting email addresses from visitors who wish to join your mailing list.
Client Relationships: Over time you will develop many relationships with clients and stakeholders, the more people to email, the better.
Offers: If you ever advertise an offer or deal and participants need to fill out a form, make a disclaimer that anyone who enters their email address will be automatically added into your mailing list.

03. Set Up Your Campaign

Most Email Marketing Software includes a variety of templates specifically designed for different types of emails. Have a play around with different design elements and explore the software you’re using. It’s crucial to choose the correct messaging, and correct placement of content, images, videos and links. Research and examples of other successful email campaigns might act as a useful guide. This is where the aid of a Digital Marketing Agency is of genuine value.

04. Retargeting

Retargeting is an exceptionally useful function when Marketing through email. There are a range of options to choose from when retargeting and each option appeals to a specific situation. Retargeting allows you to schedule specific emails once someone has or has not opened a previous campaign among many other things. Depending on the outcome you are aiming for, you may retarget a specific list in order to further appeal to those who are showing interest or alternatively, to re-entice those who are appearing to lose interest.

Blogs

YDS can assist you in the development of stand-out, aesthetically-pleasing, marketing-savvy email campaigns.

Blogs can be a great tool for businesses to connect with their audience, showcase their expertise, and drive traffic to their website.

In particular, blogs are a great tool for SEO. By incorporating targeted keywords and internal linking, blogs can also improve website traffic and increase the likelihood of higher search engine rankings for your website.

At YDS we provide ongoing blog writing services to clients from a wide range of industries. It’s important to consistently publish fresh, high-quality content that is relevant and informative to your target audience.

Copywriting

Think of us as wordsmiths of the digital world.

Effective copywriting is crucial to ensuring your business messaging and brand story is conveyed correctly.

There are several types of copywriting, including digital (e.g. creating website copy), advertising, blogs and SEO, among others. Depending on what channel you’re writing for, each type of copywriting has its own unique focus and goals.

Using a professional copywriter can improve the effectiveness of your writing by ensuring it is clear, engaging, and tailored to your audience. At YDS, our copywriters have expertise in marketing and branding, and can help you communicate your message in a way that resonates with your target market.

Content Marketing