Maximise Your Reach and ROI with Expert Advertising

Let’s face it: if you’re not leveraging every PPC avenue—Google Ads, Microsoft Ads, Google Shopping—you’re leaving money on the table. At Your Digital Solution (YDS), we turn ordinary ad spend into a lead-driving, conversion-sparking, ROI-happy machine. Our approach? Strategic planning, polished creatives, and constant fine-tuning that ensure you’re not just spending, but investing. Ready to show up where your audience is searching, scrolling, and shopping? Let’s get those ads front and centre.
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Google & Microsoft Ads

Find Your Click with Ads that Convert.

Why YDS?

Maximise your online advertising exposure and budget with cost-effective Google and Microsoft pay-per-click (PPC) ads, targeting search engine keywords that directly correspond to your business offer. As customers search for a product or service, your ad campaign will appear upfront, helping drive targeted traffic and qualified leads. At YDS, we don’t waste ad spend, we weaponise it.

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Let's Talk Digital Marketing

Our 3-Phase Approach

Phase 1: Onboarding

Plan and Prep

What We Do:

The first step we take is to fully understand your business model, familiarise ourselves with your brand and pinpoint your sales and marketing objectives to create a clear path forward. With solid foundations in place, our team develops a customised ad strategy that targets all your critical goals, whether it's entering a new market, boosting brand awareness or increasing lead generation... most often a mix of these key elements.

Key Actions:

  • Leading an In-depth Discovery Session: understanding your business goals and target audience.
  • Conducting Competitor and Keyword Research: assisting to guide our platform choices across Google Ads, Microsoft Ads and Google Shopping.
  • Developing a Comprehensive Strategy Blueprint: outlining campaign structures, messaging angles and keyword bidding tactics.

Feedback Round:

We present our preliminary roadmap, and you say "yay" or "nay"; if it's the latter, we keep adjusting the strategy until it all feels spot-on.

Phase 2: Production &
Implementation

Craft and Activate

What We Do:

Let's get creative! Our design team transforms your new ad strategy into scroll-stopping, click-worthy ads. We select the most powerful keywords, craft persuasive copy and create standout visuals that speak directly to your target audience. Think: dynamic search ads on Google, targeted product listings via Google Shopping and tailored Microsoft Ads to help you reach both existing and new customer segments. We'll make sure those timely, magical ad moments happen for your customers by following them around online or popping up after a chat about a particular topic, ever-present to drive persuasive action.

Key Actions:

  • Complete Keyword Selection: capturing high-intent searchers that turn into customers.
  • Commencing Ad Creation: compiling compelling visuals, snappy copy and irresistible calls-to-action.
  • Aligning Landing Pages with Keywords/Ads: supporting seamless customer conversion and tracking with content that builds on the promises made in your ads.
  • Setting up Ad Campaigns: placing custom ad schedules on the chosen platforms.

Feedback Round:

We share the ad drafts and initial campaign setups with you, incorporate any feedback and perfect all elements so they're all good to go for online activation.

Phase 3: Launch

Test and Thrive

What We Do:

It's time to maintain a laser focus on your ad campaign performance. Through strategic A/B testing, responsive revisions and careful budget management, we ensure your campaigns continue to improve over time. Real-time conversion tracking and analytics provide valuable insights, enabling us to push the standout performers further and adjust other options, thereby optimising ad budgets and audience engagement.

Key Actions:

  • Launching Ads: on Google Ads, Google Shopping or Microsoft Ads.
  • Monitoring Results: adjusting keyword bids and refining your target audience.
  • Ongoing A/B Testing: for continuous ad optimisation and peak ROAS (return on advertising spend).

Feedback Round:

Post-launch, we review performance reports together, acknowledge the wins, identify new opportunities and evolve your campaigns to deliver consistent, sales-generating results.

FAQs

Why should I run Google or Microsoft Ads instead of just focusing on organic SEO?

Google and Microsoft Ads (formerly Bing Ads) are fast, measurable, and great for intent-driven traffic. While SEO builds visibility over time, paid search ads put you in front of people actively looking for what you sell, immediately. You appear at the top of search results, above even the best organic rankings. You’re not waiting months for Google to index a blog; you’re getting leads now. We often run Ads and SEO together, so you get short-term wins while building long-term authority. It’s not either/or it’s about balance.

Google Ads reaches the biggest search engine audience, but Microsoft Ads (on Bing) is cheaper per click and often performs well in certain niches; like B2B, finance, or older demographics. Microsoft also powers Yahoo and DuckDuckGo, so you’re covering more ground. We typically recommend starting with Google, then layering Microsoft in if the audience match is right. We manage both under one simple strategy, with the same level of care and reporting.

We don’t just chuck keywords into a Google Ads account and hope for the best. We build tightly themed campaigns based on real search behaviour and align them with your service pages. We write compelling ad copy, set smart bid strategies, create high-converting landing pages and use negative keywords to filter out time-wasters. Every campaign is tracked for leads, not just clicks. That’s how we optimise for cost per enquiry, not vanity metrics.

We’ve run successful campaigns from as little as $500/month, but we generally recommend $1,500–$5,000 per month for solid data and optimisation across search, display and remarketing. It’s not just about spend, it’s about how well the campaign is structured. And we never leave a client guessing. You’ll know exactly what you’re spending, what results you’re getting, and what we’re doing to improve it.

We manage everything, from keyword research, copywriting and landing page setup to daily bid adjustments and monthly reporting. You’ll be looped in with the metrics that matter but won’t be bogged down in dashboards. If you’ve tried managing Google Ads yourself and felt overwhelmed, this will feel like a breath of fresh air. We also offer bundled services like landing page design and SEO, so your ads don’t live in a vacuum.

We track actual leads and conversions, not just clicks. Every form fill, phone call or booking is tracked so we can see what’s working and what’s not. We also look at cost per acquisition (CPA), click-through rate (CTR), return on ad spend (ROAS), and quality scores. You’ll get monthly reports in plain English, with recommendations, not just numbers. If something’s not converting, we fix it, fast.

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Ready to Experience the Potent Power of PPC?

YDS are experts in the PPC space, managing your strategy, setup, launch and perpetual optimisation. Prepare to see turbocharged traffic, skyrocketing conversions and next-level ROAS.

Get A Quote

PPC Strategy Development

Craft Compelling Ads That Capture Attention​​​
Capture your audience’s attention with ad copy that converts. Our skilled copywriters create persuasive, clear, and action-driven ad texts that resonate with your target audience. Each ad is tailored to speak directly to the needs and desires of potential customers, encouraging them to click through to your site.

Campaign Setup & Management

Seamlessly Execute and Manage Your Campaigns​
Launching a PPC campaign is just the beginning. We handle everything from keyword selection and ad creation to campaign setup and active management. Our team ensures your campaigns are up and running smoothly, with regular monitoring and adjustments to keep performance at its peak.

Keyword Research & Selection

Choose Keywords That Convert​​
Keywords are the foundation of PPC. We conduct comprehensive keyword research to identify terms that your target audience is searching for. By selecting high-intent keywords that align with your products or services, we ensure your ads appear in front of the right people at the right time.

Ad Copywriting

Craft Compelling Ads That Capture Attention​​​
Capture your audience’s attention with ad copy that converts. Our skilled copywriters create persuasive, clear, and action-driven ad texts that resonate with your target audience. Each ad is tailored to speak directly to the needs and desires of potential customers, encouraging them to click through to your site.

Conversion Tracking

Measure Success and Refine Your Approach
Understanding what works and what doesn’t is crucial for PPC success. We implement robust conversion tracking to monitor the effectiveness of your ads. This data not only helps us measure ROI but also provides insights into how we can refine and optimise your campaigns for even better results.

PPC Optimisation & A/B Testing

Continuously Improve for Optimal Performance
PPC is an iterative process, and continuous improvement is key. We employ A/B testing and ongoing optimisation strategies to test different aspects of your campaigns, from ad copy to landing pages. This approach ensures that we are always moving towards higher efficiency and better returns on your investment.

Phase 3: Launch

Going Live with Confidence

What We Do:

With your final approval, it’s time to hit the launch button. But we don’t just set it and forget it—our team ensures your website is tested, secure, and ready to make waves from day one.

Key Actions:

  • Final optimisation for speed and SEO.
  • Rigorous testing across devices and browsers.
  • Training for your team to manage the site effortlessly.

Post-Launch Support:

We’re not disappearing after the launch. From performance monitoring to updates, we’re here to help your website thrive long after it goes live.
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