Google Posts are a quick way to get your business seen when customers search for services near them. These posts show up in your Google Business Profile, which is often the first thing people find when looking for local providers. That makes them powerful, especially at the end of the year when search activity rises.

If we are a digital marketing agency in Brisbane or working within one, we might already know that visibility matters. But just showing up is not enough. We need our posts to stand out and drive action. What many local businesses miss is how small, smart tweaks to their content can make those posts more clickable and even work as part of a tax-deductible marketing strategy. Here is how to do it right for the Australian market, especially during December, when people are searching with purpose.

What Are Google Posts and How Do They Help Your Local Visibility?

Google Posts give us a space to promote offers, share updates, or highlight events at the top of search results. They are easy to create and update and can work like small, targeted ads without the spend.

• They show inside our profile when someone searches for our business or similar services nearby
• Each one can feature a photo, short message, and link back to our site or service
• Perfect for last-minute December promos or end-of-year news

This becomes even more useful when people are planning purchases or bookings ahead of holidays or before their budgets reset. With the right timing, we can catch them at the exact moment they are looking to act.

Your Digital Solution offers strategy-driven content marketing and digital consulting services locally in Brisbane. Our team can help plan and implement Google Post campaigns that drive measurable action and support seasonal business objectives.

What Makes a Good Google Post in Late December?

During the holiday rush, people want fast answers. A good Google Post should give them the info they need at a glance.

• Our headline should match the season or deadline, like “Gift Vouchers Still Available” or “Last Week for Pre-Christmas Bookings”
• Keep the message short. Aim for one key sentence, a short benefit, and one clear call to action
• Add a useful photo. It should match our branding and make sense without needing text

This is not a place for long sales pitches. We want something easy to skim and hard to scroll past.

How Can You Optimise Google Posts for Search and Engagement?

It helps to think about the phrases our customers already use in search. These should be included naturally in our content, especially in our opening sentence.

• Use common phrases we hear from customers, like “local landscaper Brisbane” or “open Christmas hours”
• Always include a call to action like “Book Online” or “Check Availability”
• Link our post to a useful page on our site, not just our homepage

By keeping everything aligned, we make it easier for Google to connect our post with what people are already trying to find.

Our agency experience shows that integrating Google Posts with a broader SEO strategy helps reinforce visibility. We often recommend linking to landing pages or recent service updates, both to convert searchers and to keep our content relevant for changing local demand.

Why Google Post Updates May Be Considered a Tax-Deductible Marketing Expense

Most business owners view marketing as just another outlay, but posting to our Google Business Profile can be a smart way to manage end-of-year budget.

• Marketing costs, including content creation and digital campaign time, typically count as advertising under the ATO’s guidelines
• If we are using team hours or have partnered with a digital marketing agency in Brisbane, those costs are often considered deductible
• Keeping a record of what was posted and when helps with EOFY reporting

This shift in thinking can help us get more out of our marketing budget. We are not just doing it to get more traffic, we are also making a move to bring more value at tax time.

When Should You Post and How Often?

Timing matters. During December, weekly updates work best. Posting regularly keeps our business visible while others drop off or pause updates.

• Post at least once a week as the holidays approach
• Focus on time-sensitive updates like closing dates, deals ending soon, or changes in hours
• Avoid posting less than monthly, as old posts can signal that our business is not active

Reminding people we are open, ready, or offering something helpful is one of the easiest ways to stay visible without using extra advertising budget.

FAQ: Common Google Post Questions Answered

Q: Can I reuse social media content for my Google Posts?

A: Yes, just keep it short and keyword-relevant. Make sure you adjust the tone and include a local angle when needed.

Q: How long do Google Posts stay active?

A: Most last for 7 days, except for event-focused posts, which stay until the event date passes.

Q: Should I include keywords in Google Posts?

A: Yes, but keep it natural. Use words customers actually search for, like location names or service terms.

Q: Do images matter in Google Posts?

A: In some cases, more than words. Clear, relevant images help our post stand out and connect visually.

Make Your Posts Count for Visibility and Your Bottom Line

Google Posts are underused but offer high value when managed effectively. They can lift our visibility at busy times, remind shoppers or clients to act, and link directly to service pages that convert. If we use them with good timing, we can bring in business we might have missed and stay visible while others slow down.

And remember, they have a value beyond just being visibility tools. When included as part of a broader marketing plan, they can support tax-deductible activity, helping us close the year with improved exposure and smart spending. Making these posts a regular habit is one of the simplest ways to strengthen our marketing and avoid needing extra hours or budget.

Interested in making your end-of-year marketing work harder for you? Now is the perfect opportunity to maximise the impact of your content. Smart updates like Google Posts will boost your visibility during peak times and help you achieve your business goals, including ATO-recognised deductions. As a local business, working with a trusted digital marketing agency in Brisbane brings clarity, consistency, and measurable improvements to your digital presence. At Your Digital Solution, we take care of the details so you can focus on driving your business goals forward. Ready to start? Reach out today.