Growing Awareness & Engagement

The Outback Tavern & Steakhouse (TOTAS) approached Your Digital Solution (YDS) to build a strong social media presence and create engaging content for three months before transitioning back to their in-house team.

Client

The Outback Tavern & Steakhouse

Industry

Hospitality

Services

Branding | Content Marketing | Google Ads | Social Media

Date

November 2024 - January 2025

WHAT THE CLIENT HAS TO SAY

We always knew we had a great pub. YDS made sure everyone else knew too. In three months, they helped us generate 148% more engagement. Now, we’re not just getting clicks. we’re getting new faces through the doors every weekend. If you’re in hospitality, you need a marketing team that understands the industry. YDS does.

— Neale Parry, Owner, The Outback Tavern & Steakhouse

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The One Mile

Designed to Drive Bookings

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Branding
Paid Media
Website

logo and brand refresh

  1. Modernised Visual Identity

    Refined logo, design language, and typography to reflect precision and integrity

  2. Strengthened Brand Perception

    Sharpened recall and positioned D2K as a trusted, technically competent leader

  3. Aligned Messaging and Visuals

    Reworked tone of voice, industry-focused messaging, and consistent print and digital materials

Collateral Overhaul

  1. Comprehensive Collateral Rebuild
    YDS redesigned every piece of customer-facing material, including capability statements, CCPWatch® brochures, management module explainers, and sales handouts.

  2. Simplified, audit-ready content
    Technical, dense information was transformed into accessible, audit-aligned material with clear hierarchy, strong compliance framing, and actionable next steps for operators and executives.

  3. Brand-aligned modernisation
    Key brochures, such as the CCPWatch® technology overview, were updated to reflect the refreshed brand identity.

Website overhaul

Using insights from D2K’s analytics, search behaviour and audience analysis, YDS redesigned the full website ecosystem. The website now supports both brand credibility and lead generation with a consistent, authoritative feel.

Social Media Revitalisation

The brand refresh carried through to D2K’s organic social channels. We created a structured posting cadence, industry-specific content and visual consistency that significantly improved impressions and follower growth.

Social content now talks directly to water professionals, not general audiences, improving relevance and trust.

Email Marketing
and Campaigns

YDS rebuilt D2K’s email marketing approach to improve clarity, compliance and industry alignment, creating a structure that better guided audiences from awareness to enquiry.
Key improvements included:

  • Stronger audience segmentation
  • Clearer, action-focused messaging
  • A compliance-aligned tone and structure
  • Email sequences built around educational content and webinars
  • Inclusion of relevant regulatory updates
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