Maximise Your Reach and ROI with Expert Advertising

Let’s face it: if you’re not leveraging every PPC avenue—Google Ads, Microsoft Ads, Google Shopping—you’re leaving money on the table. At Your Digital Solution (YDS), we turn ordinary ad spend into a lead-driving, conversion-sparking, ROI-happy machine. Our approach? Strategic planning, polished creatives, and constant fine-tuning that ensure you’re not just spending, but investing. Ready to show up where your audience is searching, scrolling, and shopping? Let’s get those ads front and centre.
YDS Supporting Graphics - Collage-50
Google & Microsoft Ads

Find Your Click with Ads that Convert.

We don’t waste ad spend, we weaponise it. Strategic campaigns across Google and Microsoft Ads that drive quality traffic, leading to better leads and, thereafter, better results.

YDS Supporting Graphics - Collage-50
Let's Talk Digital Marketing

Our 3-Phase Approach

Phase 1: Onboarding

Plan and Prep

What We Do:

The first step we take is to fully understand your business model, familiarise ourselves with your brand and pinpoint your sales and marketing objectives to create a clear path forward. With solid foundations in place, our team develops a customised ad strategy that targets all your critical goals, whether it's entering a new market, boosting brand awareness or increasing lead generation... most often a mix of these key elements.

Key Actions:

  • Leading an In-depth Discovery Session: understanding your business goals and target audience.
  • Conducting Competitor and Keyword Research: assisting to guide our platform choices across Google Ads, Microsoft Ads and Google Shopping.
  • Developing a Comprehensive Strategy Blueprint: outlining campaign structures, messaging angles and keyword bidding tactics.

Feedback Round:

We present our preliminary roadmap, and you say "yay" or "nay"; if it's the latter, we keep adjusting the strategy until it all feels spot-on.

Phase 2: Production &
Implementation

Craft and Activate

What We Do:

Let's get creative! Our design team transforms your new ad strategy into scroll-stopping, click-worthy ads. We select the most powerful keywords, craft persuasive copy and create standout visuals that speak directly to your target audience. Think: dynamic search ads on Google, targeted product listings via Google Shopping and tailored Microsoft Ads to help you reach both existing and new customer segments. We'll make sure those timely, magical ad moments happen for your customers by following them around online or popping up after a chat about a particular topic, ever-present to drive persuasive action.

Key Actions:

  • Complete Keyword Selection: capturing high-intent searchers that turn into customers.
  • Commencing Ad Creation: compiling compelling visuals, snappy copy and irresistible calls-to-action.
  • Aligning Landing Pages with Keywords/Ads: supporting seamless customer conversion and tracking with content that builds on the promises made in your ads.
  • Setting up Ad Campaigns: placing custom ad schedules on the chosen platforms.

Feedback Round:

We share the ad drafts and initial campaign setups with you, incorporate any feedback and perfect all elements so they're all good to go for online activation.

Phase 3: Launch

Test and Thrive

What We Do:

It's time to maintain a laser focus on your ad campaign performance. Through strategic A/B testing, responsive revisions and careful budget management, we ensure your campaigns continue to improve over time. Real-time conversion tracking and analytics provide valuable insights, enabling us to push the standout performers further and adjust other options, thereby optimising ad budgets and audience engagement.

Key Actions:

  • Launching Ads: on Google Ads, Google Shopping or Microsoft Ads.
  • Monitoring Results: adjusting keyword bids and refining your target audience.
  • Ongoing A/B Testing: for continuous ad optimisation and peak ROAS (return on advertising spend).

Feedback Round:

Post-launch, we review performance reports together, acknowledge the wins, identify new opportunities and evolve your campaigns to deliver consistent, sales-generating results.
Let's Talk Digital Marketing
Contact Us
Facebook Instagram Linkedin

Other Services

YDS Supporting Graphics - Collage

Ready to put your PPC budget to work?

Let YDS handle the heavy lifting. From strategy to setup, launch to ongoing optimization, we’ve got your back. Let’s boost traffic, spark conversions, and maximise that sweet, sweet ROI.

Get A Quote

PPC Strategy Development

Craft Compelling Ads That Capture Attention​​​
Capture your audience’s attention with ad copy that converts. Our skilled copywriters create persuasive, clear, and action-driven ad texts that resonate with your target audience. Each ad is tailored to speak directly to the needs and desires of potential customers, encouraging them to click through to your site.

Campaign Setup & Management

Seamlessly Execute and Manage Your Campaigns​
Launching a PPC campaign is just the beginning. We handle everything from keyword selection and ad creation to campaign setup and active management. Our team ensures your campaigns are up and running smoothly, with regular monitoring and adjustments to keep performance at its peak.

Keyword Research & Selection

Choose Keywords That Convert​​
Keywords are the foundation of PPC. We conduct comprehensive keyword research to identify terms that your target audience is searching for. By selecting high-intent keywords that align with your products or services, we ensure your ads appear in front of the right people at the right time.

Ad Copywriting

Craft Compelling Ads That Capture Attention​​​
Capture your audience’s attention with ad copy that converts. Our skilled copywriters create persuasive, clear, and action-driven ad texts that resonate with your target audience. Each ad is tailored to speak directly to the needs and desires of potential customers, encouraging them to click through to your site.

Conversion Tracking

Measure Success and Refine Your Approach
Understanding what works and what doesn’t is crucial for PPC success. We implement robust conversion tracking to monitor the effectiveness of your ads. This data not only helps us measure ROI but also provides insights into how we can refine and optimise your campaigns for even better results.

PPC Optimisation & A/B Testing

Continuously Improve for Optimal Performance
PPC is an iterative process, and continuous improvement is key. We employ A/B testing and ongoing optimisation strategies to test different aspects of your campaigns, from ad copy to landing pages. This approach ensures that we are always moving towards higher efficiency and better returns on your investment.

Phase 3: Launch

Going Live with Confidence

What We Do:

With your final approval, it’s time to hit the launch button. But we don’t just set it and forget it—our team ensures your website is tested, secure, and ready to make waves from day one.

Key Actions:

  • Final optimisation for speed and SEO.
  • Rigorous testing across devices and browsers.
  • Training for your team to manage the site effortlessly.

Post-Launch Support:

We’re not disappearing after the launch. From performance monitoring to updates, we’re here to help your website thrive long after it goes live.
Scroll to Top