Public Relations
Stand out in a crowded marketplace with YDS’s PR expertise. From messaging and media outreach to ongoing monitoring, we help your brand resonate, engage audiences, and earn credibility.
Be the Brand People Are Pumped to Talk About
Your story deserves to be told, and one of the best ways to do that is through the power of positive PR. At YDS, we design tailored campaigns that get you noticed across multiple channels, working with our media networks to share your breaking stories. Together, we’ll develop a strategy that builds brand recognition, creates a buzz, shapes perception and nurtures relationships to support progressive business growth.
Keep Your Business Top of Mind with Targeted PR.
Now’s the time to rise above all the communications noise in your sector. With one of YDS’s PR packages, we’ll promote your bold brand vision and ongoing success stories to key audiences, including the media, current customers, prospects, partners and other stakeholders. Starting with a clean PR slate, we’ll help you forge meaningful media partnerships, craft well-considered press releases and deliver them to a precisely targeted contact list. This approach ensures you lead the industry conversation from a position of credible influence…where you belong.
Our 3-Phase Approach
Phase 1: Onboarding
Listen & Strategise
We begin by exploring your evolving brand story, unique selling points and overarching communications objectives. This also involves identifying key topics like honed expertise, thought leadership, the latest innovations, industry recognition and community involvement, to name a few. Think of it as a “getting-to-know-you” PR phase to help us develop a results-oriented strategy focused on connecting you with the most suitable media outlets and target audiences in your world.
Key Actions:
- Carrying out a deep-dive brand and audience analysis.
- Identifying target media channels, journalists and influencers.
- Developing a customised PR strategy that outlines key messaging, story angles and scheduled timelines.
Feedback Round:
Phase 2: Production & Implementation
Craft & Connect
Production and Implementation
Key Actions:
- Writing and refining press releases that captivate readers’ interest.
- Reaching out to media contacts and influencers who’ll connect with your story angles.
- Curating supporting PR assets, including images, quotes and FAQs to make your pitch unmissable.
Feedback Rounds:
Phase 3: Launch
Monitor & Magnify
With your pitches sent and press releases live, we keep a watchful eye on market coverage, mentions and engagement. As we evaluate traction, it’s a dynamic process of identifying which areas of interest are gaining the most momentum to amplify and which may need a shift in approach to follow suit. As we roll out the strategy together, we keep you well-informed with regular analytics reports that outline where, when and with whom your brand is connecting.
Key Actions:
- Monitoring coverage, shares and audience reactions.
- Continual updates to core messaging and outreach strategies.
- Reporting on results, leveraging successes and capitalising on new opportunities.
Feedback Round:
FAQs
What’s the difference between PR and advertising?
PR is about earned attention. It gets your story featured in media, industry publications, or shared through word of mouth. Advertising is paid space where you control the message and placement. Both are valuable, but they serve different purposes. PR builds credibility and trust by having someone else talk about you. Advertising helps you deliver a specific message at the right time. At YDS, we use both to make sure your brand is seen and remembered in the right way.
How does YDS approach PR campaigns?
We start by identifying the stories, expertise or milestones that make your brand newsworthy. Then we write clear, compelling press releases and pitch angles that match what journalists are looking for. We also look at earned media opportunities like interviews, contributed articles, or topical commentary. It’s not just about sending out emails to a list. It’s about targeting the right publications, editors and audiences. We also track all placements and impact so you can see the value.
What advertising services do you offer?
We offer a full suite of paid media, including Google Ads, Microsoft Ads, Meta (Facebook and Instagram), TikTok, YouTube, Pinterest and LinkedIn. We set up your accounts, manage daily budgets, write and design the ads, and report on real results like leads or sales. Whether you’re looking to launch a product, build awareness or retarget previous site visitors, we build campaigns that do the job. We can also guide you on which platforms make the most sense for your goals.
What sort of results should I expect from PR?
PR is a long-term credibility play. It won’t drive leads overnight like paid ads, but it positions your brand as an authority. That can lead to stronger conversions, better trust with new customers and higher perceived value. If you’re looking for a quick spike in sales, ads may be better. If you’re building a brand people want to work with long term, PR is a smart investment. We recommend pairing both when you can.
Can I use PR content in other areas of marketing?
Absolutely. A good media feature can become a website badge, social post, case study or email content. We’ll help you repurpose PR wins across your digital channels to get more life out of every piece of coverage. If you’re also running content marketing or SEO, media mentions add great credibility and link value.
Is there a minimum budget for running ads or PR with YDS?
We typically suggest a minimum ad spend of $1,000 per month to get meaningful data and results. For PR, campaigns start from $2,500 depending on the scope, industry and outreach goals. We’re transparent about what you can expect based on your budget and offer flexible packages that scale as you grow.
Other Services
All Set to Raise the PR Bar on Your Brand Story?
YDS is here to handle all your public relations efforts: showcasing your business through authentic storytelling, eye-catching content and strategic media outreach that keeps you top of mind through intentionally targeted campaigns.