Now, social media marketing is not the most effective strategy for all businesses. Which is why at YDS we sit down with you and identify the best approach for your business. The better we understand your business, the better we can cater our services to you, set goals and get you, results. Once we have a solid understanding of your business, and we believe social media is right, we can begin developing a social media strategy to put in place. We evaluate and analyse this strategy over time in order to examine what is working or what could be improved.
Generally speaking, when considering Social Media Marketing, a clear and attainable strategy must be developed. The strategy must involve, both short and long term goals for each platform (goals which must be S.M.A.R.T – specific, measurable, achievable, realistic and timely), the appropriate type of marketing relevant to the business (video, images, posts, memes, offers, personal posts, funny posts etc), which platforms to target, how often to post and setting up a Social Media database where you can log and compare results.
Each Social Media platform is unique in its own way and while they’re all social in nature, there are differences in functionalities and features.
As well as appealing to your audience, you must appropriately appeal to each platform as well.
Instagram comes in at 6th place for Social Media platform popularity world wide. Originally this platform was purely a microblogging platform predominantly for photography and videography, so the aesthetic nature of it makes it quite “arty”. Instagram has recently risen as an exceptionally effective marketing channel for businesses. Like any platform though, you must appeal to it appropriately in order to be successful.
To discern whether Instagram is worth your ‘marketing’ time, consider the following:
Facebook is the most popular Social Media platform worldwide. Unlike Instagram, Facebook is popular among a larger demographic as well, therefore facilitates to a wider variety of business types. Facebook’s ‘messenger’ makes instant communication easy, and from a customer service point of view, allows businesses to connect with users on a deeper level than what a post offers. Facebook Ads are also extremely popular, however, can be slightly tricky to manouvre without professional insight.
LinkedIn has been slowly growing as a strong marketing platform for quite some time, but has not quite yet hit top 10 most popular Social Media platforms. However, LinkedIn is a professional business networking platform which makes it perfect for marketing businesses. The nature of LinkedIn, means that people are typically on LinkedIn forming professional connections and discovering different businesses.
Twitter is a short messaging Social Media platform which has popularized the word Hashtag. Twitter seems to lag behind as a marketing platform as tweets typically regard latest news or trending topics. Twitter users can tweet about their products/services on the site, however, when it comes to interacting with users or customers, it’s almost impossible. The main disadvantage of Twitter is that when a new topic trends, people start following it and forget about earlier topics. The fast-paced nature of twitter and lack of brand management and progression makes it an extremely difficult platform to build a following on.
Instagram comes in at 6th place for Social Media platform popularity world wide. Originally this platform was purely a microblogging platform predominantly for photography and videography, so the aesthetic nature of it makes it quite “arty”. Instagram has recently risen as an exceptionally effective marketing channel for businesses. Like any platform though, you must appeal to it appropriately in order to be successful. To discern whether Instagram is worth your ‘marketing’ time, consider the following:
Facebook is the most popular Social Media platform worldwide. Unlike Instagram, Facebook is popular among a larger demographic as well, therefore facilitates to a wider variety of business types. Facebook’s ‘messenger’ makes instant communication easy, and from a customer service point of view, allows businesses to connect with users on a deeper level than what a post offers. Facebook Ads are also extremely popular, however, can be slightly tricky to manouvre without professional insight.
LinkedIn has been slowly growing as a strong marketing platform for quite some time, but has not quite yet hit top 10 most popular Social Media platforms. However, LinkedIn is a professional business networking platform which makes it perfect for marketing businesses. The nature of LinkedIn, means that people are typically on LinkedIn forming professional connections and discovering different businesses.
Twitter is a short messaging Social Media platform which has popularized the word Hashtag. Twitter seems to lag behind as a marketing platform as tweets typically regard latest news or trending topics. Twitter users can tweet about their products/services on the site, however, when it comes to interacting with users or customers, it’s almost impossible. The main disadvantage of Twitter is that when a new topic trends, people start following it and forget about earlier topics. The fast-paced nature of twitter and lack of brand management and progression makes it an extremely difficult platform to build a following on.
When first developing a Social media Strategy, ask yourself the following questions to get moving in the right direction.
You may be tempted to simply start posting whatever pops into your mind, whenever it pops into your mind – but stick to a strategy and it will end up easier in the long run. Break down the different aspects of your business which you can regularly post about. When you find content to post about it, mould and reshape it into a number of different posts so you get the most out of each topic.
Post once a day, once a week, twice a week or once a month but whatever you do keep it consistent. We don’t suggest posting any less than once a month, otherwise you can’t really develop a sustainable or strong presence.
Ensure with every post, you include a photo or video (video is even better but not as easy). Photos and videos are better for the algorithms.
It’s important to stand out and be memorable, but ensure not to be inappropriate, rude or offensive as this will quickly decrease your following and ruin your online presence.
Above all else ensure to appeal to your audience in the right ways, research your audience and analyse your competitors online movements.
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Social Media Marketing Overview
What is it?
Social Media Marketing is the practice of using various social media platforms strategically to appeal to a target market through posting, advertising, creative videos and imagery.
Why do you need it?
We live in a social-media fueled world: It’s estimated there are approx. 4.89 billion users worldwide; with the average person spending just over 2 hours on social media each day. With statistics like this, social media is one of the best platforms for creating and boosting brand awareness and collecting leads.
How can YDS help?
We create custom social media strategies for clients, starting with deconstructing your business to determine the appropriate marketing messaging necessary to target your prospects and customers to better understand which platforms are likely to be the most successful. Our Social Media team understand how to properly construct social content strategies and messages that will gain traction and frame your business in a certain light.