In todays digital era of tough competition, anyone who has a website wants to get found online. Whether you sell products or services, you need customers from every possible source. To reach your target audience, you are required to do a lot of online marketing. In any case, as a business manager or a business owner, what matters is the return on investment (ROI).
Search Engine Optimisation (SEO) is a technique used to optimise your online marketing efforts, attract more traffic to your website, and generate more revenue; in short a good ROI. For example, for a common keyword like “bread”, the giant search engine ‘Google’ provides more than ten million results in less than a second. So, if you have a website with the keyword ‘bread’ then the probability to come up in the top ten is very unlikely. The only saviour for you in this situation is an effective SEO strategy.
There are several reasons and benefits for you to consider SEO. See some below:
1. Change in the purchase cycle
These days, people look for information, products or services online as their trust in search engines has increased. By using effective SEO strategies you can catch the eye of many potential prospects and you can convince them once they are on your desired web page.
2. SEO is cost-effective
SEO techniques do not have to include a heavy budget, but like anything the more you do, the more results you see. With the professional help of SEO Brisbane company Your Digital Solution, the lead conversion ratio is high and it helps to reduce the cost providing a better ROI.
3. SEO has a measurable impact
SEO helps in increasing visitors to websites that can be easily measured through various tools like Alexa, Moz.com, etc. The increase in visitors on websites is due to the following two impacts of an effective SEO campaign:
- the increased visibility in search engines,
- the increased awareness of the brands, products or services among web users & search engine users.
4. SEO helps to build a brand’s credibility (domain authority)
SEO, professionally executed by an SEO company, increases the visibility of your website and improves your brand awareness. It further helps your brand to become more credible. When a customer looks for a product and finds you on the top in the search results with a good amount of information available about products and services, he/she is intending to purchase, he/she feels blessed.
5. SEO works for both Online and Offline Sales
It is evident from the above discussion that SEO helps online sales but it also helps offline sales as well. These days customers are smart enough to do online research about products and services they intend to buy before choosing a supplier and making a purchase.
Unless you already have a huge brand name, and are ranking extremely well, if SEO is not implemented or it is ineffective you may tend to lose market share, a decrease in revenue and the credibility and visibility of your brand become low due to the competitors’ online marketing efforts well supported by a good digital marketing company. SEO is a very critical technique to make any online marketing effort successful.