In this episode of Digital Dividends, Mark and Jodie talk about why digital marketing needs to be treated as part of your business strategy, not just a pile of disconnected tactics. They unpack digital strategy, websites, SEO, Google Ads, Meta ads, AI in marketing, budget, buyer touchpoints and why businesses need a clearer plan if they want better results. If you want to understand how digital marketing supports growth, not just activity, this one is worth a listen.