In this episode of Digital Dividends, Mark and Jodie unpack why AI marketing tools can help businesses move faster, but cannot replace strategy, brand judgement or proper campaign thinking.

They cover AI slop, digital marketing strategy, content marketing, campaign planning, brand messaging, website conversion, landing pages, marketing automation and why good marketing still needs experienced humans checking the work before it goes live.

A useful listen for business owners, marketers and in-house teams using AI for marketing but still wondering why the output is not ready to publish, invest in or send to customers.