In this episode of Digital Dividends, Mark Jones and Jodie Hilton unpack the trade-off many growing businesses face: should you build your marketing team in-house, work with an agency, or use a hybrid model?

They talk about marketing spend, growth expectations, digital marketing strategy, reporting, lead generation, website foundations, sales follow-up, internal ownership and why the strongest setup often combines in-house brand knowledge with agency depth.

Want to check whether your marketing setup is ready to scale?
Take the Marketing Setup Scorecard here.

A practical episode for CEOs, business owners and marketing managers trying to scale their marketing without losing control, wasting budget or expecting one person to be brilliant at everything. Which, lovely idea. Terrible plan.