If we want to improve our local visibility through digital advertising in Brisbane, one of the easiest wins is making sure our Google Business Profile is set up properly. A big part of that is the Services section. When filled out clearly, it helps potential customers know exactly what we offer without needing to scroll through everything else.

As we head toward the quieter end of the year, many businesses are reviewing strategies and preparing for the new year. This is the perfect time to update our GBP with accurate services. Alongside helping bring in better leads during the busy December period, it may be something that counts as a business tax deduction if we are investing time or budget into the update.

Why Is the Services Section So Important in Your Google Business Profile?

Adding services to our profile tells Google (and customers) what we actually do. It is not just a nice-to-have. It is one of those quiet updates that can lead to more relevant searches and better traffic.

• When customers search for something specific, listings with matching services are more likely to show up.
• Clear service listings reduce confusion. This is especially important if we offer a mix of services, from strategy to technical support.
• Google uses the information in this section to match us with relevant queries. Inaccurate or missing info can mean missed opportunities.

When people see services clearly listed, it makes it easier to choose us over someone vague or incomplete.

What Are the Right Services to List and How Specific Should You Be?

We do not want to just pick broad labels and fill the space. The value comes from being specific and accurate with what we actually deliver.

• Think about what our clients search for. Use words they type into Google. Instead of just “online marketing,” list “Google Ads management,” “SEO audits,” or “website content writing.”
• If we offer several different types of services, we can group them. For example, digital strategy, paid media, and local SEO could all have their own sets of services listed.
• Keep the language simple and aligned with what is on our site. Any big differences could confuse a customer or create distrust.

We should make sure the services connect with our business categories as well. That way, what we are sharing aligns with how Google already sees our business.

At Your Digital Solution, we provide comprehensive search engine marketing and SEO strategies tailored for Brisbane businesses, including setting up and maintaining the Services section of your GBP. Our service offering includes Google Ads management, SEO consultancy, and content strategy, all designed to boost visibility and support targeted lead generation.

Sometimes, clients ask whether being too specific in the Services section can limit their reach. In reality, clearly listing each service helps our business compete for narrower, more relevant searches instead of broad queries that attract the wrong audience. This focus also lets us appear in search results for specialized requests, making it more likely for customers to choose our business over competitors.

It is also helpful to review our competitors’ service listings. While we should describe our services in our own words, noticing what our top local competitors include can be a useful benchmark for what works in our area.

How Does Adding Services Support Better Leads and Tax-Time Wins?

When someone is looking for help, we want them to find and trust us quickly. The Services section helps with that. People scanning listings often make decisions in seconds.

• Being clear about our services saves customers time and builds confidence.
• It is easier for them to click through or call us without needing to ask what we do.
• If we outsource to a provider to set this up, or if we spend internal time managing it as part of digital advertising in Brisbane, this marketing work may count as a tax deduction. According to the ATO, advertising and promotion expenses can usually be claimed as long as they are tied directly to growing the business.
• Detailed listings also provide better reporting opportunities. We can track interest or clicks via GBP insights and match that with the services we have listed.

If we are using this section well and keeping it current, it is helping us earn leads and making our case stronger when we review our marketing spend at the end of the year.

Keeping a thorough record of our updates not only helps with transparency but also supports good business reporting and tax time preparation. We will have a clear picture of what services brought in more traffic, which can guide our future business strategy.

When Should You Update Services and What Happens If You Don’t?

We do not have to update services every week, but leaving them untouched for too long might hurt our visibility.

• It is smart to review this section before any key business moment, such as launching something new, heading into December, or just before EOFY reviews in June.
• If we changed our offering or dropped a service, we need to remove or adjust it so customers see the correct options.
• When this section is left blank or outdated, Google might not surface us in the right searches. We’ve all seen listings that still mention past services or prices that do not reflect the current offer. That kind of mismatch can turn people away quickly.

People trust businesses that regularly update their public info. Even small updates send a message that we are active and paying attention.

We have found that keeping listed services accurate aligns with our data-driven approach and helps local customers find us for exactly what they need. When we routinely track trends and customer searches, it lets us update our GBP quickly to reflect what is most in demand.

Another practical step is to schedule a quarterly check-in for our Google Business Profile, including the Services section. This schedule ensures that changes in our offerings or market demands get reflected without long gaps, which keeps our listing fresh and appealing to prospective clients.

If we operate in multiple regions or offer seasonal services, remember to update or rotate our listings as needed. Accurate service information gives us the opportunity to appear for different types of local searches year-round, keeping our profile relevant and visible across market cycles.

FAQ: Quick Answers About Google Business Profile Services

Q: Can I list custom services that are not in Google’s default suggestions?

A: Yes. We can write in specific service titles that match what we offer, even if they are not on Google’s preset list.

Q: Will adding services help my local ranking?

A: It can. It helps Google better understand what we do, which can lead to better visibility for relevant searches.

Q: If I stop offering a service, should I remove it from GBP?

A: Yes. Keeping only current services listed helps avoid confusion and keeps expectations clear.

Q: Do I need to add prices to each service?

A: No. This is optional. In some cases, it is helpful. But leaving prices off will not hurt how we rank.

Get the Most from Your Services Listing

Updating the GBP Services section may feel small, but it is one of the simplest ways to make our business more visible and trustworthy. December is a time when people are moving fast, trying to finalise projects or line up partners for the new year. If our business shows up clearly, with specific services listed, we are more likely to be the one they choose.

Adding and reviewing our services helps us get found and might even support our tax reporting if this falls under business advertising expenses. It is a quick end-of-year step that can support both our marketing goals and our EOFY planning.

Ready to see how small updates can drive big results for your business? This is the perfect moment to rethink your strategy around digital advertising in Brisbane. Keeping your Google Business Profile current boosts local visibility and may also help you benefit from advertising deductions at tax time. With the end of the year approaching, taking proactive steps now can attract more leads and make your marketing budget go further. At Your Digital Solution, we make aligning your growth goals with effective digital tools straightforward. Get started today to see how we can support your success.