Search Engine Marketing
Search Engine Marketing (SEM) is paid targeted advertising that can help drive traffic to your website. Key to an effective SEM campaign is having cost-effective, optimised ad strategy.
Search Engine Marketing (SEM) Overview
What is it?
Search Engine Marketing (SEM) is designed to drive traffic to your website via strategically placed ads on search engines.
Why do you need it?
SEM helps get your business in front of potential customers. It boosts brand awareness and drives traffic to your website, with the ultimate goal of conversions.
How can YDS help?
Our Google Ads team carefully curate cost-effective ad strategies using a tried and tested process, beginning with a detailed keyword analysis specific to your business and fueled with analysis and ad optimisation. Unlike many agencies, we don’t adopt a ‘set and forget’ Google Ad strategy, we review and adapt your ads regularly to get you the best possible results for your budget.
Google Ads – formerly known as Google Adwords – is paid advertising specifically for the Google Search Engine. Basically, if you’re advertising with Google, you won’t see your ads on other Search Engines such as Bing. There are two main types of Ads, Search Ads and Display Ads, below you will find an analysis of each.
Here, at Your Digital Solution, we can help determine the type of Google Ads that would be most beneficial to your marketing goals. Thereafter, we will develop cutting-edge, modern advertising campaigns that get you results. We’ve assisted many businesses grow and reach their digital goals and we love getting feedback from our clients. Some of our most recent success stories were really exciting. We helped a motor vehicle repair company to ensure their Google Ad rank above their main competitor, a landscaping company is booked out months in advance and we decreased a Depreciation company’s cost-per-click by 50% while simultaneously increasing their website traffic by 150%! If you would like to see results like these, get in touch to chat to one of our friendly, no BS, Google Ad professionals about where your business should be heading.
Your ad can appear on Google at the exact moment someone is looking for products or services like yours. Whether they’re on desktop or mobile, a well-timed ad can turn clicks into loyal customers. Google Ads are pay-for-click type advertising, whereby you set yourself a budget and pay for each click you get on your ad, whether the click converts into a lead or not. By setting a monthly budget cap, you don’t have to worry about going over it. Not to mention, you can pause or adjust your spend at anytime.
Google Ads
Google is the most prominent and well renowned online search engine, so much so that we’ve coined the term “Google” (Googled/Googling) which basically means “search online”.
Something that is commonly misconstrued is the idea that Google Ads and SEO work in conjunction or assist one another. As you can see below when Google searching “plumber Brisbane” up the very top is the Google Search Ad results, underneath those we have the map in conjunction with various Google My Business (GMB) profiles which are close to your device. Then underneath the GMB’s are the organic listings which are influenced by SEO strategies. So, as you can see Google Ads and SEO are completely separate. For more information on SEO (Search Engine Optimisation) check out our SEO page. Google Ads display exactly like an organic search result however, there is a tiny little box with the word “Ad” in it in the top right corner underneath the heading. But with Ads, you get to design how your Google Ad result will display.
There a range of keywords relative to each business, some are far more competitive than others. The competitive keywords are usually a lot more expensive than those which might not be as common. Your budget will determine the type of keywords you bid on, and how long your Ad will show; the smaller the budget, the less amount of time your Ad will show for.
Google Search Ads are typically thought of as a good place to start if the following explains you:
- You are a small business, lacking a substantial online presence.
- You sell a specific product or service, which is easily searched.
- You don’t have a huge Ad budget.
- You want to generate quality leads.
There are two types of Display Ads: Display Ads on the Google Display Network (GDN) and Remarketing Display Ads. GDN Display Ads are displayed on a variety of selected sites and targeted at people who show interest i the services or products you provide. However, Remarketing Display Ads are those which use cookies to target those who have previously visited their website. So, if someone visits your website, and later on they visit news.com.au for example, they might find a Display Ad for your business if of course you’ve decided to remarket. As you can see below, a Telstra Display Ad which was showing on news.com.au.
Remarketing Display Ads would be an effective Online Advertising option for your if:
You want to build brand awareness or you have a service/product that people take time to research before they buy.
You may wonder which type of Google Advertising would best suit you, and we answer it exactly how we answer the “SEO vs Google Ads” argument – both will get you results. However, it is vital that if you do choose to do both, you do it properly.
Q. How am I meant to them both, properly?
A. Simply by not using the same Ad campaign for both Search and Display Ads.
To truly reap the benefits of a combined effort of Display and Search, you need to break Display and Search into separate, network-specific campaigns. This will allow you to craft your messaging in the best ways to reach the people seeing your ad and to set specific budgets and bids per network. This also helps you keep your data organised to ensure you are making impactful optimisations with each format.
© 2023 Copyright – Your Digital Solution | Privacy Policy | Standard Terms | Website Build Terms & Conditions | Refunds Policy