Digital Strategy


In todays digital era of tough competition, anyone who has a website wants to get found online. Whether you sell products or services, you need customers from every possible source. To reach your target audience, you are required to do a lot of online marketing. In any case, as a business manager or a business owner, what matters is the return on investment (ROI).

Search Engine Optimisation (SEO) is a technique used to optimise your online marketing efforts, attract more traffic to your website, and generate more revenue; in short a good ROI. For example, for a common keyword like “bread”, the giant search engine ‘Google’ provides more than ten million results in less than a second. So, if you have a website with the keyword ‘bread’ then the probability to come up in the top ten is very unlikely. The only saviour for you in this situation is an effective SEO strategy.

There are several reasons and benefits for you to consider SEO. See some below:

1. Change in the purchase cycle

These days, people look for information, products or services online as their trust in search engines has increased. By using effective SEO strategies you can catch the eye of many potential prospects and you can convince them once they are on your desired web page.

2. SEO is cost-effective

SEO techniques do not have to include a heavy budget, but like anything the more you do, the more results you see. With the professional help of SEO Brisbane company Your Digital Solution, the lead conversion ratio is high and it helps to reduce the cost providing a better ROI.

3. SEO has a measurable impact

SEO helps in increasing visitors to websites that can be easily measured through various tools like Alexa,, etc. The increase in visitors on websites is due to the following two impacts of an effective SEO campaign:

  1. the increased visibility in search engines,
  2. the increased awareness of the brands, products or services among web users & search engine users.

4. SEO helps to build a brand’s credibility (domain authority)

SEO, professionally executed by an SEO company, increases the visibility of your website and improves your brand awareness. It further helps your brand to become more credible. When a customer looks for a product and finds you on the top in the search results with a good amount of information available about products and services, he/she is intending to purchase, he/she feels blessed.

5. SEO works for both Online and Offline Sales

It is evident from the above discussion that SEO helps online sales but it also helps offline sales as well. These days customers are smart enough to do online research about products and services they intend to buy before choosing a supplier and making a purchase.


Unless you already have a huge brand name, and are ranking extremely well, if SEO is not implemented or it is ineffective you may tend to lose market share, a decrease in revenue and the credibility and visibility of your brand become low due to the competitors’ online marketing efforts well supported by a good digital marketing company. SEO is a very critical technique to make any online marketing effort successful.

Brisbane seo consulting company

Your customers are one of your best assets. One word can make or break a brand, if it’s spoken by someone loud or influential enough. Review sites are saturated with horror stories and fairy tales alike. To avoid that one star review, ask yourself: are you doing any of these five things?



  • Study data

Some businesses use customer relationship management (CRM) strategies to review their  interaction with shoppers. The goal of these strategies is sales growth: getting new customers and keeping the existing ones.

CRM approaches can assist businesses in ‘predicting’ what their customers want based on their activity. Look at the data on your website and other channels. What was engaging? Where were the most bounces? Have you gotten any unsubscribes from offers or newsletters?


  • Be responsive

Don’t leave your customers hanging! On Facebook Business pages, ‘response time’ indicators on the side tell customers how quickly staff respond to messages. The faster, the better. These days we live in a world of instant gratification, especially in digital. You’ll disappoint some people if you can’t reply right away.

What’s the best response time? No longer than a day, if you can help it. Customers pay for customer service, and they feel at ease knowing their situation is getting handled.


  • Be honourable

Customers remember promises, especially the ones that don’t get honoured. And they’ll tell their friends, who pass the word on. Bad CRM = decline.

If you want to turn your customers into your cheer squad, follow up on whatever’s outlined in your service policy. When you promise to investigate, do it. Honour the commitments you made and get back to them quickly. This isn’t just good service, it also builds trust.


  • Think about the gaps

Look at your competitors. What are they doing that you aren’t. And can you do it better? Customers love free stuff, like downloadable content they can review later. How-to guides, newsletters, and birthday offers are great to keep the customers coming back.

Also, create incentives for them to bring their friends to you through some kind of marketing campaign. If you create a ‘bring a friend for points/rewards etc’ offer, you’ll keep your existing customer base while expanding on it.


  • Invest in your business

Train the staff you have in CRM, and hire some customer service superstars that live and breathe to make their lives easier. Get some automation software if you have to and make sure you know how to use it properly.

Turning your customers into your brand’s cheerleaders takes effort, but the result is worth it. People remember amazing customer service and will recommend you to their friends based on their experience.

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