Instagram is known as one of the hottest social networks at the moment. Besides being easy to use, Instagram is visually appealing and simple to access from everywhere you go.

If you still don’t have an Instagram account, there is no better time than now to get started. Luckily, YDS is always here to help you and offer you the best digital solutions.

Now let’s have a look at some Instagram tips that will help you increase engagement and grow your followers, so you can get the most out of your account:

  1. Post Interesting Videos and Photos

If you want to make your account favourite among your followers, you should definitely post videos and pictures which will evoke emotion, like humor, happiness, nostalgia, motivation, love, etc.

Also, be careful that you post high-quality pictures and don’t overdo it with the filter effects.

  1. Use Hashtags

One of the best ways to increase your reach on Instagram and attract new followers is through hashtags. Unfortunately, some users take it way too far, as their captions are stuffed with hashtags, many of which aren’t even relevant to the picture or the video.

So, if you decide to use hashtags, make sure that you use keywords relevant to the picture and keep it to a minimum.

  1. Use the Popular Page to Find Interesting Content

For those of you who don’t know, there is a Popular Page (the Explorer Tab) on Instagram where the most popular videos and photos are featured. Here you can see what’s new on the network based on the pictures and videos liked or commented on by the accounts you follow. Here you can easily find new users to engage with or follow. You can find the explorer tab in the bottom menu (just click on the magnifying glass icon which you can find in the bottom menu).

  1. Post Regularly to Keep Followers Interested

In order to keep your followers engaged, you need to post new content regularly. Anyhow, this doesn’t mean that you need to post 15 pictures a day. Posting a few times a week, or even once a day if you can, is frequent enough.

  1. Use Instagram Direct to Contact your Followers

Even if you post frequently in order to keep your followers engaged, sometimes it’s a good idea to target specific users, and use private messaging to contact them. Instagram Direct is the perfect way to contact a smaller group of users without needing to screen your content to all of your followers at once.

  1. Interact with Your Followers

Don’t ignore your most loyal followers, as that way you’ll just drive them away. Instead, make them feel valued by replying to their comments, or liking some of the pictures they’ve recently shared.

  1. Don’t Purchase Followers

Even though it looks easy to buy followers, you should have in mind that those are often inactive or fake. Just stick to real engagement, as with purchased followers you will have the number, but almost no comments or likes on your pictures and videos.

  1. Experiment with Shoutouts

It’s always a good idea to interact with your followers. The more people you reach out to – the better! One of the best ways to do so is to do a shout out with another account in the same follower range. This technique is actually used by many Instagram users in order to grow their accounts.

  1. Keep up with the Latest Instagram Trends

Shoutouts and hashtags are a great way to reach more followers, but it’s also very important to keep up with the latest trends on the platform. By following the trends you’ll surely avoid the risk of losing your followers and getting left behind.

  1. Post Stories Regularly

Instagram stories are not permanent pieces of content which you can share with your followers. You can post both pictures and videos on your stories, and they will last for only 24 hours from the moment you posted them. They appear in form of circular bubbles at the top of the feed. Stories are extremely useful as they appear up the top of the feed every day, just be sure to post quality stories, otherwise people may become uninterested.

Stories are actually a very casual way to share, connect and interact daily with your Instagram followers.

You can also switch to Instagram Business Profile, if you haven’t already. This way you’ll get access to lots of free insights and tools which will help you reach more users and grow your account.


Have you ever wondered why your efforts to market your products via social networks are not bearing fruits? In this article we will discuss the most common reasons why your social media efforts aren’t getting any results.

1. Disconnect with the targeted market

Even if you have a flashy design and the perfect content, it won’t matter if the right people are not reading it. Successful social media campaigns need more than just compelling content – they must target your ideal audience.

You’ll need to understand exactly what your audience needs and what kind of readers you want to attract. So, before you start your campaign, you need to thoroughly research your target market.  

2. Inappropriate use of Images

One image can be enough to explain a thousand words. Ensure that any imagery you use to represent your brand is on point and in no way offensive or inappropriate as this is how you can easily lose followers.  

3. Misleading Call to Actions

Creating great CTAs is imperative for converting your followers directly into leads. Well placed CTAs are essential if you want to get your followers to click through to your website.

So, the bottom line is, if you want to convert your site followers into leads, you’ll need good CTAs.

4. Incorrect Timing

To generate better leads in social platforms, it is important to ensure that you post at the right time. Posting important information for potential customers when they are not online will impede the visibility of your products hence impacting negatively on returns. Doing some analysis on your social media platforms and target market could be of great help to determine the appropriate time for engaging with your audience.

5. Boring Content

If your content is boring, too long or not coherent, no one will engage with it. It is important that your ads provide concrete answers, solutions and make your potential customers eager to learn more about you.

6. Unrealistic goals

Posting your products and ads today will not make you hit heaven in returns immediately. It is crucial to clearly define your goals, and more importantly, they need to be realistic goals. You shouldn’t look at your social media platforms as something that will bring you millions of potential customers immediately.

In the long run, these platforms may increase your business’s visibility for sure, but this should not be your only marketing strategy. In fact, social media platforms should be an important component of your overall marketing strategy, and support all or your additional marketing campaigns.

For any further assistance with all your business solutions, feel free to contact Your Digital Solutions. The professionals at YDS are always here to help you in any way possible.

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