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Have you ever wondered why your blog does not appear at the top of relevant search results? Search Engine Optimization (SEO) is a practice carried out to enhance your web pages in the eyes of Google and rank your website higher on search engines. SEO can work to ensure that your business is better placed, thereby improving your website’s ranking and your online visibility.

Apart from the technical aspects, there are 5 important factors to consider when writing SEO content:

  1. Ability to familiarise with your audience, the reason for writing and objectives you want to achieve with your content

It is important that you remain relevant on a specific topic and give priority answers for the questions and messages of your audience. To ensure that you remain relevant on a specific topic, it’s crucial that you know your audience very well. How do you achieve this? Build a buyer persona by conducting one on one interviews. Once you know your audience and the objective of your writing, make your content valuable by ensuring that you carry out proper research.

  1. Carry out Proper Research

Avoid relying entirely on the interest of your audience. The research should give you a way of addressing concerns of people searching for information regarding a concept or a topic. Try your level best to add value by providing wide range of content ideas.

  1. Determination of the SEO keywords of your choice

It is very crucial to be familiar with the three types of keywords which are: short tail (one word), medium tail (2-3 words) and long tail (3-5 words) keywords. Make sure that you don’t always use one type of keyword in order to get the highest level of competition possible. These keywords will automatically influence your ranking in the search engines. When selecting for keywords, make sure that they are well organized, relevant and within your title. Place them in the first paragraph of your post and vary the terms you use within the entire post. When initially deciding on keywords, it is vital that you hire a digital agency to properly decipher the correct keywords. A digital agency like us should undertake rigorous keyword research and trial and error processes in order to end up with the most appropriate keywords for your business.

  1. Come Up with an outline while writing and optimizing at the same time

In order to write a great post within a short time, it is important that you lay down a plan to guide you through while writing. Create great content while ensuring that the keywords are integrated within the text and header titles. Pay attention to the content length for it to rank highly; avoid less than 300 words per page for better results. Is it appropriate to add alt text to images in order to optimize your work? Yes, this is allowed and you can also add a meta description. And of course, finish by editing your work!

  1. Come Up with a content Chart/Calendar

This will guide and remind you what to do, find relevant content and also avoid duplication of already covered topics. Once in a while you should go through your calendar to find out what you need to add or remove, just to stay updated and on top of things.

In order to become a competent SEO content writer you must familiarise yourself with all the technical aspects of SEO, carry out thorough research and have great copywriting skills. You need help? No worries. Your Digital Solution is always here to help you by offering the best possible solutions for you.

 

A blog headline means a lot, especially if you are a blogger. Your group of followers might read everything you post, regarding the title, but if you want to attract new followers and grow your audience, headlines are very important.

Actually, you only have 5 seconds, or less, to attract a new follower. That is how much time it takes for a reader to decide if they are going to read your blog post or not. So, it’s clearly pretty damn important that you create compelling headlines, as without one, your blog will fall flat. You can have entertaining and appealing content, but without a good headline, your blog may be ignored.

It is totally worth spending extra time in order to craft the right headline for your blog post. Also, it is essential to capitalize your headlines, regardless the style you choose.

The blog headline should tell your readers what your article is about.

Improve your Traffic from Search Engines –

This is actually one of the most important factors to consider when crafting a blog headline. Use keywords in your title, as this will help search engines direct readers towards your blog.

You should do thorough research of the words readers use to search for the information you are sharing through your content. Moreover, try using AdWords keyword planner, and find out how often are your keywords are searched.

Opinion vs Facts = Always Facts –

Don’t forget that most people are looking for specific information online, and in most cases the readers are not interested in your personal opinion. Instead, they are trying to find factual content which they can trust and use to inform their decision or opinion. Shape the headline around the facts that you have included in your article.

Create Urgency –

The trick with headlines, is creating urgency; shaping a headline in a certain way which makes users feel compelled to read the article. For example, this particular post could have been named something as simple as “Blog Headlines are Important”. This title is okay, but sounds a bit boring and doesn’t create any urgency. The trick is to create urgency… people need to believe that they NEED to read your article. On the other hand, the current title “Why Creative Blog Headlines are SO Important!” sounds more engaging, and the reader expects to find out WHY they should pay more attention to headlines.

Have you ever come across a headline that made you feel like you just had to read the entire article? And afterwards you just had to share it with others? That is exactly what you need for your blog, and it all starts with the headline.

The bottom line is, headlines are key for a successful website. The title is the first thing your readers will see, and decide if they are going to read your article based on it. Now that we’ve explained why headlines are SO important, get to work and make your website even greater than it already is. Need help with that? No worries. Luckily, the professionals at Your Digital Solution are always here to help you and provide the best solutions for you.

Nowadays, maintaining an active social media presence is key for businesses and influencers. However, if you want to be successful you have to put a lot of time and effort into it. Luckily, Your Digital Solution (YDS) is here to help you.

What are we talking about? – Social media scheduling apps will help you manage and improve your efficiency. So, continue reading and find out the three best social media scheduling apps for 2019:

  1. Hootsuite

The number one on this list is reserved for the ultimate all-in-one app for social media scheduling, monitoring, and analytics, called Hootsuite. At YDS this is the software that we use and love! This scheduling app is the best solution to all of your management needs. What’s even better, Hootsuite is compatible with more than 35 social networking platforms like Facebook, Instagram, Pinterest, Twitter, YouTube, etc.

What’s more, it features a complete scheduler for queuing posts at pre-set times thanks to the AutoSchedule function. And, you can even fill your queue for the next days, weeks, or months. Plus, it will analyze 200 metrics to measure performance and help you understand your social media results. Last but not least, it allows you to monitor the social web thanks to the custom social streams included.

  1. Buffer

Here’s the perfect management tool for straightforward social media scheduling. Similar to Hootsuite, this app is one of the longest-running tools originally designed for scheduling posts. With Buffer, you can manage multiple social media profiles with ease, including Facebook, Instagram, Twitter, and LinkedIn, and schedule content while using its Chrome extensions to browse the web. Also, it will recommend the optimal posting time based on your followers’ activity.

Furthermore, Buffer creates a schedule for you by default for the time zone you’ve chosen but also lets you customize it by heading to Settings > Posting Schedule. And, regarding post-performance, this app will give you insight into the number of impressions your post reached, the number of clicks on any links, shares, comments, and overall reach.

  1. Sprout Social

Finally, here’s the ideal social media management and scheduling tool for teams using Twitter, Instagram, LinkedIn, Pinterest, and Facebook, of course. This team-based app offers you a complete range of scheduling tools enabling you to post to several networks at once using their automation or your own schedule.

But, what makes Sprout Social different is its unique feature that lets you tag updates and recall them later. In other words, you can tag and track full campaigns, subject matters, post types, and any other type of content. And, being the best team-based management tool, Sprout Social allows you to see what other team members are doing in real-time and collaborate on drafts together.

Now that you know the ultimate social media scheduling apps for 2019, it’s up to you to see what best works for you and your needs and get started!

In general, people find blog content through search engines. Hence, it is important that bloggers apply a successful content strategy by using keyword research. Luckily for you, Your Digital Solution (YDS) is here to help bloggers explore the possibility of using keyword research for writing excellent blog content.

Here’s the ultimate beginner’s guide on how to use keywords in your blogging strategy:

How can Keywords Improve Your Blogging Strategy?

For starters, let’s clarify what keywords are exactly. Namely, keywords are the words you type into a search engine when trying to find content, a product, a service or any other type of information. Hence, bloggers should know what their target audience is searching for and use those keywords into their blog posts.

As a result, since you provide an answer to an existing question, you are far more likely to get much traffic and audience engagement, as opposed to those bloggers who don’t use a keyword research strategy. In short, keywords boost traffic and engagement.

Where to Find the Right Keywords and Which Ones to Choose?

Fortunately, there are many keyword research tools that can help you with the quest. Try UberSuggest or SEMRush. You can simply type in a single word or a phrase and you’ll be given a list of possible related keywords. Alternatively, you can also type in a website and get keywords that the site ranks for.

But, how do you know what keywords would be suitable for your blog post and for improving your blogging strategy? Don’t worry – here’s a list of the top 3 tips for choosing the right keywords:

  1. Choose Keywords with Your Target Audience in Mind

This is a ‘must’ for keyword research. The truth is, a keyword may be suitable for your content, but this doesn’t mean that it matches your target audience. In other words, you should know the age, demographics, and interests of your target audience. So, think about who are you writing for when choosing keywords!

  1. Choose Keywords Based on Their Difficulty Score

Another thing you should do to improve your blogging strategy by using keywords is to choose the ones that have an appropriate difficulty score. This score is assigned to each keyword by the Keyword Explorer and determines the strength of the pages that rank on page 1 for that specific keyword, at that specific moment.

  1. Choose Keywords Based on Their Search Volume

Last but not least, you should know how many people are actually using that keyword to search for information or content, every month. Once you get the search volume estimate you should decide whether to go for a higher or lower-volume keyword. Remember, quantity doesn’t always equal quality.

How to Use Keywords in Your Blog Posts?

Be careful! Repeating a keyword many times in a blog post doesn’t really lead to having a successful blogging strategy. In fact, if you want to rank better in search engines, you should answer the query, not just add keywords to your posts. Hence, we provide you with the best tips for using keywords in your blogging strategy appropriately:

  • Think of keywords as the input, and your content as the output. In other words, answer a question – don’t just include keywords.
  • Pick a topic and try to answer a couple of questions connected to that specific topic. Don’t create separate content for every keyword!
  • Check out your competition, preferably the pages that rank best for your chosen keywords, and think of ways to create better content than theirs.

Final Thoughts

Hope you found this guide useful. But, if you still have some unanswered questions or want to improve your digital strategy, don’t hesitate – contact YDS today!

Nowadays, content marketing is probably one of the most important things you should concentrate on if you want to take your business to the next level. Luckily, Your Digital Solution (YDS) is here to help you achieve your goals and provide you with the following list of the ultimate strategies for successful content marketing.

Successful Content Marketing Strategies

Keep it Short and Simple

Yes, your team can provide some amazingly lengthy and informative articles, but people, in general, prefer to read short and simple articles. To be more specific, most people prefer to read something that’s within 1000 words and usually spend around 15 seconds on reading. Therefore, make sure you keep your articles simple and short.

Include Visuals

Similar to the first one, readers like to see some kind of visuals in your content like high-quality images, videos, or infographics. The truth is, we all first focus on the visuals and then move on to reading the actual content. But, that’s not all! Visuals also help you improve your SEO (search engine optimization).

Focus on SEO

As a follow-up to the previous point, you should seriously focus on optimizing your content. Keep in mind that you are targeting a specific group of people who find content by searching the internet using search engines. So, make sure you use visuals, keywords, videos and internal links appropriately throughout the body and the title to successfully optimize your content.

Stick to Your Niche

Trying to target all the people in the world with your content will, in reality, be a complete failure. Hence, you’d better determine a specific niche and location in order to increase the chances of people seeing your content.

Analyse Your Content

Remember, it is crucial to take your time and analyse every article you submit. Yes, this can be quite time-consuming, but it’s definitely worth it. By analysing your content you can gather some very useful data which will help you determine the type of content that best works for your website. Plus, you can speed up the process by using some of the many analysis tools available like Google Analytics.

Final Thoughts

We hope that you find all of the above-mentioned strategies helpful. And, of course, if you need any other digital solutions, feel free to get in touch with us, because we are YOUR,  DIGITAL SOLUTION.


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