You’ve looked at your website and decided to upgrade. Problem though: you’re not a web developer. Or a digital marketer. When clients come to us, we need them to help us before we can help them. We’ll break down the steps to getting a killer website that not only looks good, but boosts conversions.
- Look at the competition
The competition are your rivals and they ‘set the bar’ in your niche. Part of that standard is having an amazing website of their own. Do some snooping and make notes about the aspects you like. The colour, the menu, the loading speed etc.
Alternatively you can check out the websites in our portfolio and testimonials. Clients that are referred to a marketing agency say ‘I loved (business name) website and want something similar.
- Choose a theme
And stick with it. This is especially important when you’re in the startup phase of your business. Your theme will revolve around colour scheme, logos, and even the type of font you order for your website.
When it comes to website themes, marketing agencies already work of a set theme/layout for every site they develop.
- Work out a ‘wireframe’ with the webdev
The web developers work on your website at both the front and back ends. The front end is what the customers see on their computer. The back end is all the code.
A wireframe is the ‘bones’ of a website. Web developers use it to lay out content and pages on a website. It’s not meant to look pretty, that comes later. At this stage it’s more important to organise the pages effectively so the people visiting them have a seamless experience. Wireframes depict the relationships between information, navigation, and interface elements.
- Provide content
The web developer does the bulk of the work, though the client does need to step in and provide a crucial ingredient.
The content.
As a placeholder for the real deal, the developer uses Lorem Ipsum text until the other content is provided. When the client provides bullet points/descriptions about their business and services, the content writer will turn it into SEO-friendly content.
This doesn’t just apply to words. Content also applies to the images that fill the site. Some clients opt for stock photos. Others have a set of their own they want on the website. When the web developer asks for them, it’s best to send them off as soon as possible.
- Be transparent
This is your business, and your websites. Marketers and web developers are experts in their field, but they just stop short of being mind-readers. Be open about what you want your website to look like and how it should tie into your business goals. Transparency is a web developer’s best friend because they’ll know they’re doing what the client’s asked for.
- Listen to advice
This is your website being built but you can trust the marketing team and the web developer to take it to that next level. They know what draws customers and what drives them away just as quickly.
The aim of your website is to draw in new customers, keep them and boost your revenue. Too many pop-ups, a complicated site layout, or creating something you can’t read on mobile will only increase your bounce rate. Not your conversion rate.
Read these for more marketing know-how:
- Staying on top of your digital marketing workload
- How to handle negative reviews on Facebook
- Web Design Brisbane
- Tips For Building A New Website
- Is HTTPS Important?
