Get found with Facebook ads
Getting found online is a game where you should use all the tools you can to market yourself. With the […]
Keeping yourself relevant with evergreen content
Evergreen content gets its moniker from evergreen trees. These trees keep their appearance all year round, from summer to winter.
SEO techniques to avoid
SEO is a hard game where some rules are openly disregarded. Sometimes people don’t know the rules at all and
Growing your business with unhappy customers
A couple of weeks ago we spoke about Aussie innovation. Innovation comes about because someone is not happy, and they
Tis the season to be IT Secure
Avoid the Grinch, Gremlins AND the Ghostbusters this Christmas Did you know security risks double each year at Christmas? The
Choosing keywords in competitive markets
WHERE we find a business operating in a mature segment against well-established competitors in their core (or obvious) keyword phrases,
Long Tail and Search Engine Optimisation (SEO)
Time to get your math nerd on! Long Tail refers to a Power Law graph, which is a particular shape
Materials for Social Media – Intermediate Session
Great to see you at the recent session on managing Social Media – Intermediate. I hope that after our session
Google changes of Feb 2016 have changed how we should compete
Are the Google changes to ad placements the “adpocolypse”* some feared? In late February 2016, Google made the decision to
What you measure matters!
Measuring the behaviour of your website users will lead to more profits. It is that important. We have all heard
