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Most of you probably already know that SEO stands for Search Engine Optimisation. This actually is the practice of increasing the quality and quantity of your website’s traffic through organic search engine results.

In order to better understand the true meaning of Search Engine Optimisation, let’s break down the definition into several parts:

  1. Quality of Traffic: You may attract many visitors from all around the world, but if they come to your site just because Google tells them one thing, and you are totally the opposite, that is not quality traffic. Instead, you should work towards attracting visitors who will be really interested in the services you offer.
  2. Quantity of Traffic: When you have the right visitors from SERPs (Search Engine Results Pages), more traffic is better.
  3. Organic Traffic: Organic traffic is actually unpaid traffic which comes from SERPs.

How does SEO works?

Search Engine Optimisation is a process which optimizes your website in order to get organic (unpaid) traffic from SERPs. So, basically SEO works by you making certain changes to your website content and design which make your site look more appealing to search engines, and appear as one of the top results on the SERP.

Anyhow, even SEO can get quite complicated when it comes to all the factors which may impact your website’s ranking, the basic process is very simple to understand. Search engines aim to provide their users with the best service possible, which means they deliver high quality results that are relevant to what a visitor is looking for.

There are numerous benefits of SEO. By improving your Search Engine Optimisation, you work toward expanding your visibility on the search engines. By doing so, you’ll reach and engage more potential customers, and by creating SEO focused content you increase your chances of getting more targeted organic traffic to your website.

Now, let’s check out some of the main SEO factors which can help with search ranking:

  • Title tag

The title tag tells the engines exactly what the page is about. This tag should be 70 characters (or less) and should include both the focus keyword as well as the business name.

  • Meta Description

Meta description should include your focus keyword/s, as well as provide the readers with enough details about the content, so they can understand what the content is about and if it’s relevant.

  • Sub-headings

The sub-headings make your content easier to read for your visitors while improving your SEO.

  • Internal links

Including hyperlinks or internal links may help you with your SEO and help search engines learn more about your website.

In conclusion, you’ll want to make sure that all of your content focuses on one or two keywords tops. By doing so, you will make sure that your content is relevant and specific.

If you’re not happy with your search engine rankings, feel free to contact Your Digital Solution, as we are always here for you.

 

Email Marketing can be a little tricky to master, especially because there’s a very fine line between sending too much and not enough. We all subscribe to certain mailing lists; things we’re interested in, things we feel like we should be more interested in and things we never really intended on signing up to in the first place but somehow found ourselves receiving all of Kogan’s latest deals (my bank account demands I unsubscribe). Whatever the case, there is an art to email marketing. So, how exactly can you improve your email marketing strategy? Keep reading to learn all the secrets! Digital Marketing agency Your Digital Solution can assist with your Email Marketing and make sense of the deeper complexities.

 

  • Understand Your Audience:
    This could perhaps be the first tip for almost every area of marketing strategy development, why? Because your marketing strategy revolves around your audience. Knowing and understanding your target market is what drives engagement, develops your brand and boosts your business. So, knowing how to appeal to them through email marketing is pretty damn important. The best way to get it right is to think about your target market as if you were them and try and think about how they would best engage with and respond to an email. If you’re targeting an older market you might be best to use a simple layout, provide a phone number as a call to action and use images to describe things.

 

  • Play around with Automations:
    If you’re using MailChimp or something similar take advantage of the automation email features. Automations allow you to schedule a specific email to those who did or perhaps didn’t open an initial email campaign. For example, if you’re sending an offer, you might want to re-send it to those who don’t open it within two weeks. But for those who do open it but don’t get in touch, you might want to send them a follow-up with an additional discount code to drive engagement and better influence consumer decisions.

 

  • When is too much, too much?
    While there are a million different opinions on this particular subject, recent studies show people are more likely to unsubscribe from a mailing list if they receive more than 1 email per day, however a minimum of 1 email per day can also be overkill depending on the audience. Like many small businesses, you may not have the time to be creating and sending out targeted email campaigns 3 times a week. So, in that case, as long as you keep it consistent your audience will recognise your material and keep you relevant in their mind.

 

  • Not Every Email has to be Looooong:
    Where some businesses go wrong is thinking that every successful email campaign has to be long-winded and jampacked full of information. Typically, long-winded emails are actually less successful than short and simple emails. While there is often an occasion where you need to go all out and create a big campaign full of info, try to keep it at a minimum.

 

  • Subject Lines are IMPORTANT:
    Subject Lines are quite obviously very important, but the key is developing cleverly structured subject lines that engage your recipients. Research and trial and error various different examples and pinch some good ones that you see other companies using.

 

  • Stay out of Spam Folders:
    There are ways to reduce the likelihood of your email campaigns going straight into your recipient’s spam folders. Ensure you avoid using caps, avoid using too many exclamation marks, hyperbolic phrases and poorly formatted HTML.

 

Email Marketing may not be rocket science but it is difficult, the above tips and tricks can help you to better unpack the complexities of Email Marketing. Alternatively, if you feel like you need a little additional assistance, get in touch with Your Digital Solution Brisbane for all of your email marketing needs.

Check out some of our other informative articles about marketing…

Why Google My Business Is so Important

Fatal Social Media Mistakes

4 Simple Ways To Keep Communication With Customers

Six Writing Hacks For Better SEO Content

Google Rankings Make Or Break Tips

Fast and getting faster: rapid change in business

Three Measures of Marketing Success

Get more customers through online marketing

Why we love Yoast for search engine optimisation

Don’t stop pedalling; the Tour de SEO

Get Found With Facebook Ads

Grow With Unhappy Customers

How To Choose Keywords In Competitive Markets

Long Tail And Search Engine Optimisation

Google changes of Feb 2016 have changed how we should compete

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HTTP. You see it everyday the minute you Google something. You’ll also see HTTPS. You’re probably asking what the difference is and why you need to care. Our answer? The  security of your website depends on it.

 

What is HTTP?

This acronym is short for hypertext transfer protocol; the foundation for all communication on the internet. Your computer browser requests information from a server whenever you browse, all enabled by http.

 

What is HTTPS?

It’s the secure version of browser/server communication. This protects sensitive info like credit card details, addresses, and other bits and pieces you don’t want a scam artist to get a hold of. To make the switch, you need to purchase an SSL (secure sockets layer) certificate. It encrypts the data going between the browser and the server. Encrypted information includes:

  • Domain name
  • Server platform
  • Company name/address
  • Customer account information

Making the switch ensures hackers and scammers don’t snatch vital information from browser/server communication. It’s all thanks to encrypting data before the information is sent. To get secure (and more customer trust), purchase an SSL certificate from a Certificate Authority. They’ll take care of the encryption and you can install it on your site. There are more detailed instructions here.

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Get an SSL for security and peace of mind

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