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Redeveloping your website and investing in your website should be one of the easiest investment decisions you can make.

Your website should be paying for itself and hitting KPIs like any other star employee. It should be delivering obvious value, tirelessly and not joining you on your long lunch! If this isn’t the case for you, then read on.

Think Whole Business

A great website builds efficiencies across a wide range of business functions. Sales and Marketing of course, but also Customer Service, Recruitment, Legal and even Procurement and Distribution. Building business value from your website development over time should be one of the easiest investment decisions for forward-thinking business owners.

Start here with looking at where the ROI is for the ideal website.

Capture Cost Savings First

A Dollar Saved Is A Dollar Earned!

There are lots of ways your website can provide a better customer experience for your business. Starting with capturing savings in time spent selling to or servicing customers will ensure that you are as efficient as you can be. This ensures the wheels don’t fall off when you start to drive more demand with your advertising. 

  • Answer Frequently Asked Questions

FAQ pages are an integral part of most customer support strategies. They save both the customer and your employees time. It saves customers the trouble of contacting customer service to get answers to simple questions, and employees can use standardised, high quality answers for recurring enquiries. 

  • Provide downloadable forms

Web forms allow you to collect and manage information easily and efficiently! Save on the paperwork by allowing customers to provide data that can be added to your CRM or other Service Management systems.

  • Deliver service information

Providing further information on the services you provide acts as a great selling point for your business. This helps your first point of contact refresh their memory, or allows them to share information with other decision makers such as their business or life partners.

  • Provide updates and reminders

One of my friends has to set 4 alarms each night. One for 6.00, 6.04, 6.08, and 6.10. I guess they just need a lot of reminders to wake up on time! 

To convert leads, you may have to continually remind your audience who you are and what you’re up to. Having updates and reminders on your website keeps your products/and or services top-of-mind for your potential customers.

Get Found By People Already Looking For You

Did you know that more than 87 percent of shoppers begin their product searches online?

That is more than 4.5 billion global internet users searching for anything and everything online first. Make sure they find you.

As a result, consumers who use a search engine are 2.4x more likely to buy AND they drive more revenue by spending 2.6x more across mobile and desktop, compared to those that don’t. 

Search Engine Optimisation (SEO) is the work to make sure you are found in the areas you service by the people looking for you. Learn more about SEO here and make sure SEO is top of the list when thinking about how to structure your website, page and what content you regularly post.

 

Your Website Is Your Communication Hub For Clients & Prospects

This is where you are in control of your presence. Take the time to really get to know your customers. This will enable you to craft the content on your website accordingly. As a general rule, the more niche your business is, the more relevant it will be.

By providing your customers with regular updates on new products or services, whether that be through email marketing or promoting it directly on your site, you continually remind your audience who you are and what you’re up to. 

This principle can also be carried out to inform prospective customers about changes to your offerings or promotions. 

 

Your website is like a first date

You want to make a good first impression when someone finds your business for the first time. It’s much like going on a date. It is your audience’s first impression that determines how they interact with and perceive your business. Your website’s design is what makes the majority of first impressions. 

94% of first impressions relate to your website’s design, make sure it reflects who you are as a business and is easy to use on a PC as well as a mobile device.

 

Can Your Website Close Sales (or directly contribute to them!)

If you are selling products directly, especially where unit costs are sub-$500, then eCommerce will be one of the best investments you can make for your business. 

If you are offering consultations for professional services, having an online order form or online bookings for appointments will help make sales or clearly contribute to them.

Go ahead and ask for the sale on the page, too few pages do this, tell users what you want them to do or how they can fix their problem right there and then!

 

75% of your website’s credibility comes from design

Whenever someone finds your business online, you want them to know that you’re legitimate. With so many scams going around on the Internet, a poorly managed website can make you look untrustworthy or like you’re running a scam. 

You increase your credibility, trust and sales by investing time, money and effort into building a beautiful site. 

 

Answer What’s In It For Me (WIIFM) For Website Visitors

Your website is a great place to remind past and potential customers why they should start to (and keep) working with you.

Remind customers about advances and investments in your business, wins with new customers, new markets. And make sure you highlight it on your home page and in monthly newsletters. Ensure all the effort you put into improving your business does not go unnoticed.

Don’t be all about you. Celebrate the community you serve with stories on customers you have helped, any causes you support, etc.

Solicit feedback and reviews from your community that shows the heartbeat of your business and how you think and interact with customers.

 

74% of users are more likely to return to mobile-friendly sites

You want to make sure your site looks great on mobile devices. Mobile devices account for nearly 80% of Internet usage, yet most of us still test new pages or features on a PC screen. 

As more people use mobile devices and smartphones and tablets, it becomes ever more important to create a site that works perfectly on these devices. 

Digital Is ALL About Data

Because we can measure everything, we should. But it has to be correctly tracked at the outset. If not we don’t have the data to look back on as various questions or issues arise.

Make sure your web dev has your website set up for Google Analytics, you connect Google Console (for SEO data and any crawl issues) and your various Ad platforms have cookies/tags in place to track users across channels.

Report & Review

Oh and make sure you look at this once a month and get your team across how the numbers are shifting. You are not investing in digital marketing and your website to tick a box.

Driving Awareness should lead to Engagement and this should lead to Conversions. If it isn’t we need to go back to first principles. If in doubt we can check it out!

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ABOUT YDS

Your Digital Solution is a full-service digital marketing agency that can tailor digital solutions to meet the needs of every business. We can assist with anything from search engine optimisation (SEO), web-builds/rebuilds, strategy, email marketing and online advertising.

Our extensive portfolio of happy clients range from landscaping and interior design to lawyers, medical, B2B and veterinary practices. We are here to develop strategies and execute flawlessly to help you achieve your goals.

 

GET GREAT DIGITAL ADVICE AT A GREAT PRICE

Your Digital Solution (YDS) is one of the best value digital agencies in Australia. We help clients from a wide range of industries to identify threats and opportunities in their business and market.

We are experts at websites, social media, search engines, content marketing and email marketing.

If it is online and generates business – we drive it for you! Our team can do this for you or your network.

As all of us already know, today SEO is known as one of the most dynamic elements of digital marketing. The crazy thing about SEO is that it is changing all the time, so if you don’t keep up, you’ll be left behind by your competitors.

If you want to avoid an unpleasant situation like that, be sure to contact our team at Your Digital Solution  and make sure to get the best digital solutions for your business.

In this article today we will discuss the 3 Top SEO Trends which you should know and consider implementing in 2020.

Now, let’s see what the 3 top SEO trends are for 2020:

  1. Video for SEO

Videos are becoming more and more essential to digital marketing for any business. People are starting to turn to videos for information instead of television or articles.

Video marketing might seem intimidating at first, but as you start using it, you’ll realise very soon that you likely already have all the tools required at your disposal.

For example, most smartphones can create really high-quality videos, anywhere and anytime. In the case that you would like even better quality, there are many affordable cameras on the market.

After uploading your videos, you’ll have to truly optimise them, decide on an appealing title which will include your main keywords, and also ensure to include a short description which will fully explain what your video is actually about. By doing all these things, search engines will love your website for it.

  1. E-A-T (Expertise, Authoritativeness and Trustworthiness)

Thanks to Google’s E-A-T 2019 update, your online reputation became just as important as your offline reputation (if you are online only, then your online reputation is all that matters). This update ensures that all users are directed to different pages which contain information for trusted sources. For example, let’s say a user is searching for info about a specific type of illness. An article written by a medical professional will rank higher than an article written by an everyday blogger.

First step for improving E-A-T is determining where you stand exactly, your domain authority, what type of content you are publishing and whether it is SEO savvy, who writes your content, and how many backlinks you have. Once you’ve done that, you’ll need to assess how you can improve and implement new processes.

  1. Mobile 

According to recent research, almost 60% of all searches online are done via mobile devices, and this number is expected to grow in the coming years.

Google has even started to utilise a mobile-first index, which means it considers the mobile version first. You’ll need to test your mobile speed and determine if the design of your site is properly mobile responsive. Having a responsive design means that your website can easily adapt to all devices used.

Final Thoughts

Staying on top of the latest SEO trends will definitely help you move forward, and not stay behind your competitors.

Just give video marketing a try, improve your E-A-T, update your About page and make sure your website is optimised for mobile use.

But if the above is a little overwhelming and you need help with SEO this 2020, do not hesitate to contact Your Digital Solution today to get the best possible business solutions for your business.

We are all still trying to navigate the current epidemic the best we can. We should of course be wise, stay home and stay safe, but unfortunately, our staying home has affected businesses worldwide. As a business owner you are probably wondering what to do and how to proceed in this time of uncertainty?

In this article today, we will discuss how to continue marketing online, as well as what to avoid and how to communicate with your clients online.

Luckily for you, Your Digital Solution is always here to help you, offering the best digital solutions for your business. Just give them a call today, and ensure that you get the best solutions for your business.

Thousands of people are being infected all around the world, businesses are losing money and people are losing their jobs as a result, so everyone is feeling vulnerable and unsure.

So, you should start exercising empathy. Take a good look at how you are currently marketing your services or products. For example, promoting a Quarantine Sale is definitely not a good idea at this time.

  • Consider Pay-Per-Click Advertising

You should seriously consider investing in pay-per-click advertising. Even though, this type of marketing is not for every business, it can be just perfect for you if you’re selling products online, or offer services which don’t require personal contact.

Digital marketing just might be your best bet at the time, as other offline advertising options, such as speaking opportunities and networking events are not an option right now.

  • Create Relevant Content

As we are all encouraged to stay home and stay safe, people are spending more time online than ever. So try to think about creating relevant content and define just how your products or services can be beneficial for your customers.

Also, you can create entertaining and informative content, as that way you’ll surely attract more eyes, as all of us want to read something funny and appealing in this difficult time.

  • Use Social Media and Communicate with your Clients

According to recent research, social media traffic has increased up to 75% since social distancing measures were implemented. This way you have more opportunities to attract new customers and communicate with old ones.

All of us need support now more than ever, so it might be a good idea to contact your clients and see if there is any way you can assist them, or just offer to make things easier in any way you can over the phone or through social media.

The Bottom Line

Nobody knows when this pandemic will end, but as the numbers of positive cases are dropping in China, we can hope it will happen in the rest of the world soon as well.

When that happens, your business will need some time to get back on track, so it might help if you have a plan for when it’s all over. For example, you can start preparing relevant web content, drafting press releases or working on other marketing material.

Luckily, Your Digital Solution is here to help you with all of your marketing needs. Just contact us at any time, and ensure that you get the best possible digital solutions for your business.

As an SEO consulting company we take SEO very seriously and of course we have seen all sorts of strange attempts and fails. From the very beginning of designing a website, it is important to always plan around the website being search engine optimised.

Everyone who owns a website dreams of top rankings in search engine result pages. Most of the search engine users limit their searches to the top three results and the websites appearing in the top three positions receive more than 60% of all clicks. Also, more than 70% of the search engine users never go beyond the first page of the SERPs.

List of SEO Mistakes to Avoid

In this highly competitive digital marketing era, everyone wants their website on the top pages in the SERPs. For this, they use a variety of SEO techniques. You must know the following 10 SEO mistakes which you should avoid if you want to win the competition on the search engine results:

1. Keyword Stuffing:

You maybe be looking for some shortcuts which can fasten the process of enhancing the presence of your website in the SERPs. You are probably aware that it is crucial to have keywords throughout your site. However, you can overdo it. Google and other search engines can penalise your website for this as keyword stuffing lowers the quality of your content.

2. Broken Links:

This is another factor you need to avoid, ensure you regularly analyse your website and resolve broken link issues in your website to avoid being penalised.

3. Copying Content:

Google says that content is the king in SEO. Using duplicate content is a huge no no. Research your niche and write content in your own words – you can hire Professionals to help you with this as well like the team at YDS.

4. Poor Content Quality:

Irrelevant content written by disobeying the Google’s content quality guidelines can harm your website’s ranking in search engines.

Proofread your content at least twice and make it free from grammatical errors and relevant to the topic before posting it on your website.

5. Non-unique Title Tags:

Do not copy the same webpage titles for different webpages. You need to take care of the issue especially when using CMS like WordPress, Zoomla & Drupal, as they often generate titles themselves.

So, ensure you use unique page titles and URL’s in different webpages.

6. Boring Meta Descriptions:

Repeating the same Meta description in different pages within your website can be bad for your ranking. Similarly, using uninteresting and poorly written meta descriptions is equally as bad.

So, create unique meta-descriptions for each page and ensure you proof read them. Of course if you need any SEO related help, YDS is here to help.

7. No Credible Links:

Linking your website to other websites having low authority may affect your search engine rankings.

Ensure you focus on linking your website to high authority sites, as this will raise your own domain authority and increase your ranking.

8. Optimising the wrong keywords:

Targeting keywords that are less searched by your target audience may result in getting less search engine traffic to your website.

So, do proper keyword research and select your keywords wisely.

Conclusion:

If you are worried that you may have not avoided any of the above or if you need help avoiding them, our SEO services Brisbane at YDS are second to none. We will help you boost your website’s presence to the top pages in the SERPs – contact us today for a free quote!

Is marketing your second or even third language? What funny marketing mistakes have you made in the past? Well whatever mistakes you may have made, believe it or not you are not alone! Have you ever heard the saying “failure makes you wiser” … these are words to live by – failing is only learning. Keep reading to find out the 4 most common mistakes that you must avoid as a beginner in marketing:


1. “I can earn money from day 1”

Website monetisation is not a magic wand that rains money. To make money, you need visitors and guests on your websites, who are willing to take the leap from visitors to buyers.

So, have patience. Put effort into getting more visitors but to do this, you must deserve them which means you need to put money and time into your website and your marketing strategy.

2. “I don’t need email subscribers”

Common among beginners, and novice business owners, is the idea that putting time into email isn’t time worth spending. Why do you need email subscribers? If you have a list of email subscribers, you can send them news, updates, discounts and more easily, all in one place. Not to mention, when creating a brand you must spend a fair bit of time in the beginning simply generating awareness and getting your name and products out there. This is also a great way to get found online.


Conclusion:

If you are a beginner in the marketing realm, you need to choose your game wisely. Failure is normal and persistent is key. So, if you are not getting the desired results, think about what you have done, and get in touch with experts who can speak your digital language. Above all else, learn from your mistakes and get help from an experienced digital marketing company – the only way to hit the nail on the head!

In todays digital era of tough competition, anyone who has a website wants to get found online. Whether you sell products or services, you need customers from every possible source. To reach your target audience, you are required to do a lot of online marketing. In any case, as a business manager or a business owner, what matters is the return on investment (ROI).

Search Engine Optimisation (SEO) is a technique used to optimise your online marketing efforts, attract more traffic to your website, and generate more revenue; in short a good ROI. For example, for a common keyword like “bread”, the giant search engine ‘Google’ provides more than ten million results in less than a second. So, if you have a website with the keyword ‘bread’ then the probability to come up in the top ten is very unlikely. The only saviour for you in this situation is an effective SEO strategy.

There are several reasons and benefits for you to consider SEO. See some below:

1. Change in the purchase cycle

These days, people look for information, products or services online as their trust in search engines has increased. By using effective SEO strategies you can catch the eye of many potential prospects and you can convince them once they are on your desired web page.

2. SEO is cost-effective

SEO techniques do not have to include a heavy budget, but like anything the more you do, the more results you see. With the professional help of SEO Brisbane company Your Digital Solution, the lead conversion ratio is high and it helps to reduce the cost providing a better ROI.

3. SEO has a measurable impact

SEO helps in increasing visitors to websites that can be easily measured through various tools like Alexa, Moz.com, etc. The increase in visitors on websites is due to the following two impacts of an effective SEO campaign:

  1. the increased visibility in search engines,
  2. the increased awareness of the brands, products or services among web users & search engine users.

4. SEO helps to build a brand’s credibility (domain authority)

SEO, professionally executed by an SEO company, increases the visibility of your website and improves your brand awareness. It further helps your brand to become more credible. When a customer looks for a product and finds you on the top in the search results with a good amount of information available about products and services, he/she is intending to purchase, he/she feels blessed.

5. SEO works for both Online and Offline Sales

It is evident from the above discussion that SEO helps online sales but it also helps offline sales as well. These days customers are smart enough to do online research about products and services they intend to buy before choosing a supplier and making a purchase.

Conclusion:

Unless you already have a huge brand name, and are ranking extremely well, if SEO is not implemented or it is ineffective you may tend to lose market share, a decrease in revenue and the credibility and visibility of your brand become low due to the competitors’ online marketing efforts well supported by a good digital marketing company. SEO is a very critical technique to make any online marketing effort successful.

With every client we work with at Your Digital Solution, we start by asking “Tell me what you do and who your ideal clients are?” And the response we get can be surprising, amazing, confusing … anything but clear and focused.

This is a big issue!

Without being clear and focused, you can’t digitally market your business effectively. You need to be laser focused on what your business does, who your ideal customer is and why people choose your business over others.

Think about how you look for services…

Take a moment to think about how you search for things in Google or Bing (I know, who uses Bing, but if I don’t include this someone asks me “what about Bing?!”).

We all search for a “thing in a place” or a “fix to our need”. Some simple examples;

  • Plumber in Hendra
  • Car dealer near me
  • Remove a stain from carpet
  • How to set up a will

So when we talk about our business we need to consider that this is how people are now trained to search for services. You need to make WHAT YOU DO fit with how people TRY TO FIX things in their life.

What I do is ‘special’…

I want a dollar for every time I get told a business or service can’t be explained like that. “I just don’t fit in one box”. Great, it doesn’t matter. People are looking for what they know, and THEY are fitting you in a box.

So reduce what you do back to however many single needs you meet, and then ensure you market to ALL of them. For example at Your Digital Solution in Brisbane, we help businesses grow, but no one is looking for that exactly. They are looking for the various tools we are experts in to help them grow.

Despite knowing we do a lot more than the following, we need to do marketing for Business Advisory, Website Design, Search Engine Marketing/Search Engine Optimisation (SEO), Google Ads Management, Facebook Advertising/Social Media and Reviews Management. Because that is what people are searching for.

Tell your story in Content Marketing

Then if we do want to educate the market on the broader sense of what we do and how we help people, we do content marketing. And go outbound with advertising, email marketing or sharing of blog posts (like this one) to intercept people that might not be actively looking for us yet.

And be consistent

Once you have your story down about what you do and who you do it for, you can then be consistent over time. And that is at ALL levels. Be sure to get clear and focus on;

  • Who you are; what you are about
  • Who you help and what the benefits are for them
  • Where you operate (geographical and industry sector)
  • Why people choose you over others

Keep it simple and get started

Be sure to use non-expert language. Make sure someone who has never engaged with your business or service can still understand why they need you.

And be sure your company details and company descriptions are consistent on ALL business listings, business directories and any other meta-tags on your website (title, description, keywords) and especially your Name, Address and Phone Number (NAP). Especially important with the rise of Google My Business and the importance of local and geo-based search. More on this next time.

As always any questions – please reach out. We love helping business owners get the most out of their digital marketing and are happy to spend time to help you work out what your next best step might be.

To your success,

Mark Jones

 

Google Ads is a strong tool that businesses around the world use to generate fast traffic and if possible, sales. It’s something that has to be done in a certain way and Google is delighted to assist you as far as giving you access to information and guiding you on setting up a campaign. However, if you are in an industry, you need to get professional guidance to ensure that you are getting the best results. Every year, businesses waste thousands of dollars on their PPC campaigns because they simply do not understand what they are doing. It’s not a simple platform to use, and the tiniest mistakes can cost you a lot of money. Luckily, you can always contact the professionals at Your Digital Solution, and get the best possible business solutions.

Mistakes are inevitable, but some come at a cost. Some people think that when they setup the campaign it will run itself. This is incorrect. Actually, you need someone to constantly examine the campaign in order to make sure that everything runs smoothly. Lots of things will change over the course of a campaign and this is why it should be consistently monitored.

If you are new to Pay Per Click, here are few common mistakes to avoid:

Broad Match: Some people like to set campaigns to broad match because it allows them to increase traffic at a lower price. While this does offer some benefit, it’s also the biggest reason businesses waste money with Google AdWords. When you select broad match, any combination of the words you select could generate an impression. Do you really want to pay every time someone searches for something related to your keywords? However, often broad match can be a really important place to start.

Time of the campaign

Your business may be open 9-5, but that’s not the only time people use a search engine to find information. You have to account for nights and weekends and see when people are searching for your products and services. Remember, you can also grab cheaper traffic on nights and weekends as your competitors cut their campaigns off to save money.

Keyword selection

Companies regularly make the mistake of focusing on only the top keywords in their field. There are hundreds of combinations you need to be aware of to ensure that you are getting the best traffic. You should always ensure that you are across all of the possible keyword matches. While the volume of some searches may be lower, they are also more affordable – something important to consider.

Over bidding

If your competition is spending $5 per click should you spend $7? That’s a misunderstanding about Ads that can cost you a lot. Although you need to outbid the competition if you want to be ranked higher than them but you also need to consider the conversion rates, cost per acquisition and search volume. Companies pay too much just to be on top the page, however their services are too expensive therefore people go to the next company and the next one until they find the right one. That’s why businesses are able to get traffic even on page 2 on highly competitive keywords.

The bottom line is, if someone visits your site just for information, the chances of them buying something is small. However, if they are being followed around with an ad by your company that offers a discount on what they just saw, you have a great chance of getting them to come back.

There are many different elements which go into online advertising. Regardless of whether you are a new Google Ads user or just looking to refresh your current campaigns, you might be seeing or hearing about Search Ads and Display Ads. So, let’s deconstruct each and learn more.

  • Display Advertising

Some websites promote display ads, which showcase different products. But, have you noticed that you’re seeing the same adds everywhere? That is because display advertising often tracks users’ interests in order to put the right ads in front of them.

Now, let’s take a look at some major advantages of display advertising:

  • Brand Awareness

First of all, you need to understand that the purpose of display advertising in order to properly utilise it. The bottom line is, display ads are perfect for driving brand awareness simply because these ads are displayed in front of potential customers based on their interests.

  • Retargeting

Display ads offer a great opportunity to pull back the users which didn’t convert with retargeting. Your display ad will remind users about your brand, and that way improve the chance of converting them.

  • High Visibility

Display ads have high visibility when promoting your brand to the right audience. If you choose display ads, your brand will be promoted to potential customers who didn’t even think to look for your services or products.

Now that we covered some of the major advantages of display advertising, let’s take a look at search advertising, and its advantages.

  • Search advertising

Search advertising, also known as PPC (pay-per-click) advertising, is a low budget and easy way to reach the right audience. With PPC, you’ll be able to control who sees your ads with instant results.

Major Advantages:

  • Qualified Leads

A PPC campaign, if done effectively, will easily boost traffic to your website. When users search for keywords which match your services or products, it will result in seeing your ads at the very top of Google’s search results. These kinds of campaigns usually drive high click trough rates, higher than display ads, just because of qualified leads.

  • Measurable Data

Google Adwords is the perfect place for setting up search advertising campaigns where you can also easily keep track of how your PPC campaign is doing. Just open your Adwords account, click on the campaigns tab and select keywords. Here you can check how your customers are responding to your phrases and keywords and if you need to adjust to suit them.

  • It’s Budget Friendly

PPC advertising is perfect for you, as it is budget friendly, thus you are only paying for ads which are clicked on by users.

In conclusion, when setting up a campaign, it is not always easy to know what will work for you. You should have in mind factors such as budget, search volume and your main goals before choosing. Sometimes, it’s a good idea to choose both platforms in order to maximise your ROI, if you can afford and have the means of course. But, if this is all a bit too much for you, you can always contact YDS to get the best possible solutions for your business.