As all of us already know, today SEO is known as one of the most dynamic elements of digital marketing. The crazy thing about SEO is that it is changing all the time, so if you don’t keep up, you’ll be left behind by your competitors.
If you want to avoid an unpleasant situation like that, be sure to contact our team at Your Digital Solution and make sure to get the best digital solutions for your business.
In this article today we will discuss the 3 Top SEO Trends which you should know and consider implementing in 2020.
Now, let’s see what the 3 top SEO trends are for 2020:
- Video for SEO
Videos are becoming more and more essential to digital marketing for any business. People are starting to turn to videos for information instead of television or articles.
Video marketing might seem intimidating at first, but as you start using it, you’ll realise very soon that you likely already have all the tools required at your disposal.
For example, most smartphones can create really high-quality videos, anywhere and anytime. In the case that you would like even better quality, there are many affordable cameras on the market.
After uploading your videos, you’ll have to truly optimise them, decide on an appealing title which will include your main keywords, and also ensure to include a short description which will fully explain what your video is actually about. By doing all these things, search engines will love your website for it.
- E-A-T (Expertise, Authoritativeness and Trustworthiness)
Thanks to Google’s E-A-T 2019 update, your online reputation became just as important as your offline reputation (if you are online only, then your online reputation is all that matters). This update ensures that all users are directed to different pages which contain information for trusted sources. For example, let’s say a user is searching for info about a specific type of illness. An article written by a medical professional will rank higher than an article written by an everyday blogger.
First step for improving E-A-T is determining where you stand exactly, your domain authority, what type of content you are publishing and whether it is SEO savvy, who writes your content, and how many backlinks you have. Once you’ve done that, you’ll need to assess how you can improve and implement new processes.
According to recent research, almost 60% of all searches online are done via mobile devices, and this number is expected to grow in the coming years.
Google has even started to utilise a mobile-first index, which means it considers the mobile version first. You’ll need to test your mobile speed and determine if the design of your site is properly mobile responsive. Having a responsive design means that your website can easily adapt to all devices used.
Staying on top of the latest SEO trends will definitely help you move forward, and not stay behind your competitors.
Just give video marketing a try, improve your E-A-T, update your About page and make sure your website is optimised for mobile use.
But if the above is a little overwhelming and you need help with SEO this 2020, do not hesitate to contact Your Digital Solution today to get the best possible business solutions for your business.
Is marketing your second or even third language? What funny marketing mistakes have you made in the past? Well whatever mistakes you may have made, believe it or not you are not alone! Have you ever heard the saying “failure makes you wiser” … these are words to live by – failing is only learning. Keep reading to find out the 4 most common mistakes that you must avoid as a beginner in marketing:
1. “I can earn money from day 1”
Website monetisation is not a magic wand that rains money. To make money, you need visitors and guests on your websites, who are willing to take the leap from visitors to buyers.
So, have patience. Put effort into getting more visitors but to do this, you must deserve them which means you need to put money and time into your website and your marketing strategy.
2. “I don’t need email subscribers”
Common among beginners, and novice business owners, is the idea that putting time into email isn’t time worth spending. Why do you need email subscribers? If you have a list of email subscribers, you can send them news, updates, discounts and more easily, all in one place. Not to mention, when creating a brand you must spend a fair bit of time in the beginning simply generating awareness and getting your name and products out there. This is also a great way to get found online.
If you are a beginner in the marketing realm, you need to choose your game wisely. Failure is normal and persistent is key. So, if you are not getting the desired results, think about what you have done, and get in touch with experts who can speak your digital language. Above all else, learn from your mistakes and get help from an experienced digital marketing company – the only way to hit the nail on the head!
As you may have already noticed, your local shops are already filled with Christmas decorations. If you are a business owner, it is essential to realise that Christmas is the biggest seasonal trend of the year. As holidays are just around the corner, you’ll need to prepare your business for the Christmas break as soon as possible.
In this article today, we will talk you through all the important steps on how to prepare for the Christmas break in order to stand out from the competition. Anyhow, if this sounds too complicated for you, you are in luck, as Your Digital Solution is always here to help you and offer the best solutions for your business.
First of all, you’ll need to analyse and learn from your previous years’ performance and know exactly what went well for you in the past years. A good way of doing this is through Google Analytics, as it will show you when your site got the most traffic, which pages performed the best, and more.
The next step is developing a schedule which will lead you through the holiday season and set specific goals for your business. Do thorough research and pay extra attention on what your followers really want this year.
When creating a schedule, pay extra attention to how much Christmas content you’re planning on posting. Be careful not to go too overboard with content. Instead, focus on exclusive deals or offers and entertaining content, which is exactly what they signed for.
Using rich media, such as videos and photos is an excellent way to start building that Christmas excitement. Post holiday videos/pictures or simply give your followers a sneak peek at something new which is coming their way in the new year, and of course encourage them to comment, like or share.
Once really fun way to connect with your customers/prospects during the holiday season is by throwing a Christmas event. Whether it be a party or warehouse sale (a great way to make room for the new season stock). An event can be a great way to engage your customers/prospects.
Holidays are the perfect time to connect personally with your followers. Share some personal experiences from your holidays and get them excited for what’s coming in the new year. This way, you’ll be able to create a personal connection with your followers while at the same time keeping them wanting more. Also, if you have any Christmas traditions your followers will be thrilled to hear about, tell them all about it in your email newsletter.
If you would like to discuss more about your personal business Christmas digital marketing strategy, just contact the professionals at YDS, and get the best solutions for your business.
Wondering why Instagram and Facebook are scrapping likes? Well, so are we! So, we thought we would do a little digging and this is what we found out!
First of all, let’s see how it all started!
This April, Instagram started its test – not publishing the number of likes on posts in users’ feeds. Yet, they later announced that it was only a bug that affected certain users in multiple countries. And, according to new information, Instagram is now considering scrapping likes completely.
Following this social media giant, Facebook has also started a test on its own. It also aims to introduce a change and remove the thumbs-up button from its platform. Still, it will first conduct the test in Australia for a limited number of users and will make the likes visible only to posts’ authors.
So, why are Instagram and Facebook doing this?
Namely, like counts have largely contributed to users’ obsession with self-quantification, envy, and constant comparison. What was once designed to hook people on social media, has now become a threat to users’ mental health.
Likes on Social Media give people affirmation and validation while increasing endorphinw at the same time. And, once these levels go up, people just want more and more.
So, how can this removal of like counts affect social media users?
It may not be the perfect solution to the constant pursuit of affirmation and validation, or the feeling of anxiety and envy, but it may eventually have a positive effect and reduce such negative emotions a bit.
Experts in digital anthropology suggest that humans show an extremely strong impulse for aspiration, belonging, and acceptance, that they won’t easily give up on the public like counts. According to them, they may even come up with a whole new way to express their opinion by using abbreviations, emojis, or slang. In other words, people will become more creative and open to experiments.
Still, from the social platforms’ point of view, scrapping likes completely can make people feel more comfortable with their own believes and tastes, leading them to like the content they genuinely like, not only because others liked it.
To sum up, these current Instagram and Facebook tests have already proven to have a huge impact on social media users. Just imagine how interesting and effective it would be to eliminate likes entirely!
The truth is, there are three important elements you should focus on when trying to improve your SEO (Search Engine Optimisation): content, user experience, and links. And, building links is usually the most challenging one because you don’t really have full control. But, Your Digital Solution (YDS) is glad to help and provide you with a basic guide on how to get started building links for SEO. Here’s everything you need to know about link building:
What is ‘Building Links’ Exactly?
Briefly put, link building is the process of growing the number of links from other websites to yours. But, why are they important for SEO?
Namely, Google uses links as criteria to evaluate the quality and reliability of a page. In other words, your page will have a better SEO if other relevant and reputable websites link to it. And, as a result, your site’s domain authority in search engines will improve drastically. Domain Authority (DA) is a score your site will get from 1 – 100 showing how well your site will rank in SERPs. So, the more links you get to your site, the higher your domain authority and therefore, the higher you rank.
How to Build Links?
Now that you know how important building links is, let’s dig deeper and find out how to build links using some simple methods:
- Link Gap Analysis
Link gap analysis, also known as a competitor backlink analysis, is the first method for building links and it is very common and popular. For applying this method, you should just look at your competitors’ links and find the ones you don’t have.
- Email Outreach
The second method to help you get started with link building, and just as important as the first method, is email outreach. You simply have to master this skill if you want to build links for SEO.
Also, bear in mind that Google doesn’t want you to pay other websites to link to yours. You have to earn those links. Therefore, in order to get other sites to link to yours, you need to tell them about you. Here’s how you can do that:
- Try to make a genuine connection
Making a genuine connection is a successful method since people are generally more willing to help if they know you. Hence, try to build a genuine relationship, for example on social media, before asking them to link to your site.
- Offer something of value
Asking people you don’t know for a favour can be a bit tricky. In today’s society, everyone expects something in return. So, offer them something of value, for example, a guest post, and explain how they will benefit from linking to your site.
- Make your content worth linking to
You cannot expect people to link back to your website just because you’ve asked them. The truth is, you have to be someone people would want to link to. And, more importantly, your content should be valuable enough to link to.
I know link building sounds a bit difficult and challenging, but the benefits are enourmous. It is definitely worth it!
In general, people find blog content through search engines. Hence, it is important that bloggers apply a successful content strategy by using keyword research. Luckily for you, Your Digital Solution (YDS) is here to help bloggers explore the possibility of using keyword research for writing excellent blog content.
Here’s the ultimate beginner’s guide on how to use keywords in your blogging strategy:
How can Keywords Improve Your Blogging Strategy?
For starters, let’s clarify what keywords are exactly. Namely, keywords are the words you type into a search engine when trying to find content, a product, a service or any other type of information. Hence, bloggers should know what their target audience is searching for and use those keywords into their blog posts.
As a result, since you provide an answer to an existing question, you are far more likely to get much traffic and audience engagement, as opposed to those bloggers who don’t use a keyword research strategy. In short, keywords boost traffic and engagement.
Where to Find the Right Keywords and Which Ones to Choose?
Fortunately, there are many keyword research tools that can help you with the quest. Try UberSuggest or SEMRush. You can simply type in a single word or a phrase and you’ll be given a list of possible related keywords. Alternatively, you can also type in a website and get keywords that the site ranks for.
But, how do you know what keywords would be suitable for your blog post and for improving your blogging strategy? Don’t worry – here’s a list of the top 3 tips for choosing the right keywords:
- Choose Keywords with Your Target Audience in Mind
This is a ‘must’ for keyword research. The truth is, a keyword may be suitable for your content, but this doesn’t mean that it matches your target audience. In other words, you should know the age, demographics, and interests of your target audience. So, think about who are you writing for when choosing keywords!
- Choose Keywords Based on Their Difficulty Score
Another thing you should do to improve your blogging strategy by using keywords is to choose the ones that have an appropriate difficulty score. This score is assigned to each keyword by the Keyword Explorer and determines the strength of the pages that rank on page 1 for that specific keyword, at that specific moment.
- Choose Keywords Based on Their Search Volume
Last but not least, you should know how many people are actually using that keyword to search for information or content, every month. Once you get the search volume estimate you should decide whether to go for a higher or lower-volume keyword. Remember, quantity doesn’t always equal quality.
How to Use Keywords in Your Blog Posts?
Be careful! Repeating a keyword many times in a blog post doesn’t really lead to having a successful blogging strategy. In fact, if you want to rank better in search engines, you should answer the query, not just add keywords to your posts. Hence, we provide you with the best tips for using keywords in your blogging strategy appropriately:
- Think of keywords as the input, and your content as the output. In other words, answer a question – don’t just include keywords.
- Pick a topic and try to answer a couple of questions connected to that specific topic. Don’t create separate content for every keyword!
- Check out your competition, preferably the pages that rank best for your chosen keywords, and think of ways to create better content than theirs.
Have you ever wondered why your efforts to market your products via social networks are not bearing fruits? In this article we will discuss the most common reasons why your social media efforts aren’t getting any results.
1. Disconnect with the targeted market
Even if you have a flashy design and the perfect content, it won’t matter if the right people are not reading it. Successful social media campaigns need more than just compelling content – they must target your ideal audience.
You’ll need to understand exactly what your audience needs and what kind of readers you want to attract. So, before you start your campaign, you need to thoroughly research your target market.
2. Inappropriate use of Images
One image can be enough to explain a thousand words. Ensure that any imagery you use to represent your brand is on point and in no way offensive or inappropriate as this is how you can easily lose followers.
3. Misleading Call to Actions
Creating great CTAs is imperative for converting your followers directly into leads. Well placed CTAs are essential if you want to get your followers to click through to your website.
So, the bottom line is, if you want to convert your site followers into leads, you’ll need good CTAs.
4. Incorrect Timing
To generate better leads in social platforms, it is important to ensure that you post at the right time. Posting important information for potential customers when they are not online will impede the visibility of your products hence impacting negatively on returns. Doing some analysis on your social media platforms and target market could be of great help to determine the appropriate time for engaging with your audience.
5. Boring Content
If your content is boring, too long or not coherent, no one will engage with it. It is important that your ads provide concrete answers, solutions and make your potential customers eager to learn more about you.
6. Unrealistic goals
Posting your products and ads today will not make you hit heaven in returns immediately. It is crucial to clearly define your goals, and more importantly, they need to be realistic goals. You shouldn’t look at your social media platforms as something that will bring you millions of potential customers immediately.
In the long run, these platforms may increase your business’s visibility for sure, but this should not be your only marketing strategy. In fact, social media platforms should be an important component of your overall marketing strategy, and support all or your additional marketing campaigns.
For any further assistance with all your business solutions, feel free to contact Your Digital Solutions. The professionals at YDS are always here to help you in any way possible.
Here at YDS we absolutely love hearing about our clients success stories. Every business is vastly different and it’s our job as a Digital Marketing Agency to break down each business model in order to understand how we can effectively implement digital marketing.
Our wide variety of clients means that we have experience marketing a range of different business types. We have clients from the Medical Industry, Construction Industry, Property industry, Retail Industry, Finance Industry, Hospitality industry to more niche markets such as specialised Apps, and revolutionary first-time products.
We have been working with a local business – that supplies the Construction Industry, (Builders and Home Owners) – for 4 years now. Over that time, they have gone from an annual revenue of $300,000 to now, just under 2 million. As a Digital Marketing Agency in Brisbane, this is what we strive for at YDS so we love it when all the Digital Marketing hard work pays off.
Through a combination of best practice SEO, Website Design and Google Ads we have been able to successfully help this business with significant growth. The mix of both SEO and Google Ads ensures they have been covering all bases regarding search engine efficiency. Additionally, we recently rebuilt their website as it was 4 years old and needed a refresh, and we have only just begun Email Marketing campaigns in attempt to reach an even larger audience.
As a Brisbane based Digital Marketing Agency, we work with our clients to successfully reach their goals, whatever they may be. If you’re looking for a No BS, Brisbane based Digital Marketing Agency, Get in Contact with Your Digital Solution and let’s take your business to the next level.
A couple of weeks ago we spoke about Aussie innovation. Innovation comes about because someone is not happy, and they can see a better solution. So unhappy customers must see a better solution too, right?
Well read on because they do! After working with clients on finding their unhappy customer moments, we are finding that it leads to a blind spot you never knew you had, but unfortunately your customers knew all about it. Great news is you can then get on and fix it.
Find your blind spot
We have used the following thought starters to find blind spots to help our clients’ business’ grow. By making a group of unhappy customers happy, we have made the experience for all of their clients better.
Look for the “Friction”
Look for where customers get stuck, frustrated or they simply miss out on some benefit they expected.
1. STUCK: Customers get “stuck” in all sorts of ways. They are typically informational type issues and great spots where digital innovation can help. Approaches such as Six Sigma can help to identify how to improve perform here.
What to look for in your business; Depends on what customers are looking for. Where is your address to collect my order, when is my order arriving, are you open today or what time do you close, do you have this item in stock? This information has to be on your website, it must work on mobile, has to be correct and it has to be updated at public holidays.
2. FRUSTRATED: Points of frustration are where the promise we made to our clients in our marketing is too far removed from what we delivered. This can be in a product feature or in a service delivery. The promise can be made on the packaging or via our sales staff. And hey, we all over-promise at times, getting sales is hard, but overplaying our hand rarely leads to loyal customers (readers of last week’s column on branding should know this). And I think Aussies especially like to call out any BS they see in excess hype.
What to look for in your business; A great example is fast food photographs on the menu board, compared to what actually comes out! Take away their frustration by lending an ear, provide a feedback point such as a “service quality” email address or via social media to capture this sentiment and listen for how you are going.
3. UNMET EXPECTATIONS: Another common friction point is where we are not meeting customer expectations. The hardest thing with these expectations is they can be set by your competitors, and customers that shop around know about them, and they don’t necessarily tell you, they just disappear.
What to look for; Failing to deliver fully on service promises can be hard for management to track. Ideally you run constant customer feedback surveys. These can be online or via tear sheets that go into delivered goods and services. The best companies do these for every customer interaction because they want to know and understand the problem for one customer today is a growth opportunity for many customers tomorrow.
Turn those frowns upside down
So start looking for the unhappy customers, not dodging them. Actively listen to their frustrations and as you turn those frowns upside down, you might send your revenue line up as well!
Next week we will cover off how we consciously innovate around the opportunities we have uncovered.
See our other great articles about digital and online marketing below…
Mark Jones is managing director of Your Digital Solution.
If you have a question for Mark, email email@example.com
As first published in Townsville Bulletin, February 11, 2016 12:00am – Used with permission.