Social media has become an integral part of the overall digital marketing strategy for business due to its reach, engagement capabilities, and the ability to target specific audiences.
Here are some key roles that social media plays in digital marketing:
- Brand Awareness and Visibility
- Audience Engagement
- Content Distribution
- Targeted Advertising
- Customer Support
- Data Collection and Analytics
- Influencer Marketing
- User-Generated Content
- Driving Website Traffic
- Competitor Analysis
- Crisis Management
- Market Research
Social media can be used for various digital marketing purposes, from building brand awareness and engagement to driving sales and conducting market research.
Importantly there is Organic Social Media activity, that is not paid but relies on your community of followers to share and engage with your content. And there is Paid Social Media where you create an advertiser account, target audiences and pay to reach those audiences. Paid Social Media is especially powerful to reach new prospects and leverages the best of the algorithms that reach high value prospects.