Search Engine
Marketing (SEM)
What is it?
Search Engine Marketing (SEM) is designed to drive traffic to your website via strategically placed ads on search engines.
Why do you need it?
SEM helps get your business in front of potential customers. It boosts brand awareness and drives traffic to your website, with the ultimate goal of conversions.
How can YDS help?
Our Google Ads team carefully curate cost-effective ad strategies using a tried and tested process, beginning with a detailed keyword analysis specific to your business and fueled with analysis and ad optimisation. Unlike many agencies, we don’t adopt a ‘set and forget’ Google Ad strategy, we review and adapt your ads regularly to get you the best possible results for your budget.
Search
Engine Optimization (SEO)
What is it?
SEO is the method of increasing the quantity and quality of traffic to your website through organic (i.e. unpaid) search engine results.
Why do you need it?
Fundamentally, SEO is the practice of optimising your website to improve visibility on Search Engine Result Pages (SERPs) e.g. Google. The goal being to get your website as high as possible on a SERP to drive more traffic to your website.
How can YDS help?
We create SEO strategies based on a detailed and thorough keyword research. Our SEO strategy includes website analysis, blogs, link building, content writing and landing page creation to help you rank higher.
Social Media
Marketing
What is it?
Social Media Marketing is the practice of using various social media platforms strategically to appeal to a target market through posting, advertising, creative videos and imagery.
Why do you need it?
We live in a social-media fueled world: It’s estimated there are approx. 4.89 billion users worldwide; with the average person spending just over 2 hours on social media each day. With statistics like this, social media is one of the best platforms for creating and boosting brand awareness and collecting leads.
How can YDS help?
We create custom social media strategies for clients, starting with deconstructing your business to determine the appropriate marketing messaging necessary to target your prospects and customers to better understand which platforms are likely to be the most successful. Our Social Media team understand how to properly construct social content strategies and messages that will gain traction and frame your business in a certain light.
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Content
Marketing
What is it?
Content Marketing is all about curating valuable, high-quality, customer-centric content to capture the attention of your target audience. Content Marketing takes various formats, including copywriting, imagery, videos and more.
Why do you need it?
Content is how businesses communicate with their audience. Without the right content, you won’t be able to capture the attention of or build a relationship with your customers, which is key to business success.
How can YDS help?
We understand what makes for great, strategic content. Our content creators are highly skilled in creating quality content across multiple channels, including emails, socials, websites (and more!), that is designed to educate, entertain, inspire and convert.