With the rise of many social media platforms, networking has become very easy thus spreading word about your products or services online can be done with a solid social media strategy. Facebook is known as the best in terms of insights, features and audience. However, just because the platform is great for advertising, it doesn’t mean that everyone uses it thoroughly.

Anyhow, as a brand you have to ensure that you use this platform effectively, in order to avoid wasting your time and resources.

In this article below you can find some tips which can be quite useful in ensuring you have a killer Facebook campaign.

  1. Facebook Audience Insights

The FB audience insight is one of the most helpful features that Facebook has to offer. Basically, it allows you to get information on the type of audience you are targeting. It collects this information from the people who have liked your posts. By doing so, it ensures that you get a clear definition of your target audience therefore, your ad or campaign will reach out and be presented to the right audience.

  1. Multiple ads for different audiences

This feature allows you to create various ads and present them to different audiences or you can simply create an ad and send it to different sets of audiences. This will help you reach out to many potential customers easily. For instance, you can create two different ads for the same product/service and send it to two completely different audiences. Ultimately, the result from this is better targeting, as these ads will be totally different despite the fact that the same product is being presented.

At the end of the day, it is all about ensuring that the product or service reaches out to many people at different platforms and having just one ad might not really have as much impact.

  1. Landing pages with accompanying Ads

Creating an advert without a landing page can be quite frustrating and at the same time confusing for the audience. A landing page provides insight about the product or service being advertised and educates the customers before asking them to make a purchase. Facebook ads are usually not very cheap. You are going to spend money, and you’ll want each click to count. So, just sending them to any basic website without clear direction will simply be a waste of money.

  1. Use striking images

The essence of an advert is to ensure that you capture the interest of your audience. There are entire courses about how to setup a Facebook ad, but not a single word about images, which is unfortunate, as visual content is way more influential than textual content. Images are used to grab the user’s attention, so you should definitely take advantage of this valuable fact.

  1. Establish a budget and a bid strategy

This is the most important tip of all. You have to ensure that you have a good strategy which will allow your ad to reach out to a wider audience. You should also have a budget set, in order to avoid any unnecessary expenses.

To sum up, creating the perfect Facebook Ad is all about understanding the platform itself, and utilising all of its features which you have at your disposal. Luckily, Your Digital Solution is always here to help you. You can simply contact them, and get the best possible business solutions for you.

As you may have already noticed, your local shops are already filled with Christmas decorations. If you are a business owner, it is essential to realise that Christmas is the biggest seasonal trend of the year. As holidays are just around the corner, you’ll need to prepare your business for the Christmas break as soon as possible.

In this article today, we will talk you through all the important steps on how to prepare for the Christmas break in order to stand out from the competition. Anyhow, if this sounds too complicated for you, you are in luck, as Your Digital Solution is always here to help you and offer the best solutions for your business.

First of all, you’ll need to analyse and learn from your previous years’ performance and know exactly what went well for you in the past years. A good way of doing this is through Google Analytics, as it will show you when your site got the most traffic, which pages performed the best, and more.

The next step is developing a schedule which will lead you through the holiday season and set specific goals for your business. Do thorough research and pay extra attention on what your followers really want this year.

When creating a schedule, pay extra attention to how much Christmas content you’re planning on posting. Be careful not to go too overboard with content. Instead, focus on exclusive deals or offers and entertaining content, which is exactly what they signed for.

Using rich media, such as videos and photos is an excellent way to start building that Christmas excitement. Post holiday videos/pictures or simply give your followers a sneak peek at something new which is coming their way in the new year, and of course encourage them to comment, like or share.

Once really fun way to connect with your customers/prospects during the holiday season is by throwing a Christmas event. Whether it be a party or warehouse sale (a great way to make room for the new season stock). An event can be a great way to engage your customers/prospects.

Holidays are the perfect time to connect personally with your followers. Share some personal experiences from your holidays and get them excited for what’s coming in the new year. This way, you’ll be able to create a personal connection with your followers while at the same time keeping them wanting more. Also, if you have any Christmas traditions your followers will be thrilled to hear about, tell them all about it in your email newsletter.

If you would like to discuss more about your personal business Christmas digital marketing strategy, just contact the professionals at YDS, and get the best solutions for your business.

Instagram is known as one of the hottest social networks at the moment. Besides being easy to use, Instagram is visually appealing and simple to access from everywhere you go.

If you still don’t have an Instagram account, there is no better time than now to get started. Luckily, YDS is always here to help you and offer you the best digital solutions.

Now let’s have a look at some Instagram tips that will help you increase engagement and grow your followers, so you can get the most out of your account:

  1. Post Interesting Videos and Photos

If you want to make your account favourite among your followers, you should definitely post videos and pictures which will evoke emotion, like humor, happiness, nostalgia, motivation, love, etc.

Also, be careful that you post high-quality pictures and don’t overdo it with the filter effects.

  1. Use Hashtags

One of the best ways to increase your reach on Instagram and attract new followers is through hashtags. Unfortunately, some users take it way too far, as their captions are stuffed with hashtags, many of which aren’t even relevant to the picture or the video.

So, if you decide to use hashtags, make sure that you use keywords relevant to the picture and keep it to a minimum.

  1. Use the Popular Page to Find Interesting Content

For those of you who don’t know, there is a Popular Page (the Explorer Tab) on Instagram where the most popular videos and photos are featured. Here you can see what’s new on the network based on the pictures and videos liked or commented on by the accounts you follow. Here you can easily find new users to engage with or follow. You can find the explorer tab in the bottom menu (just click on the magnifying glass icon which you can find in the bottom menu).

  1. Post Regularly to Keep Followers Interested

In order to keep your followers engaged, you need to post new content regularly. Anyhow, this doesn’t mean that you need to post 15 pictures a day. Posting a few times a week, or even once a day if you can, is frequent enough.

  1. Use Instagram Direct to Contact your Followers

Even if you post frequently in order to keep your followers engaged, sometimes it’s a good idea to target specific users, and use private messaging to contact them. Instagram Direct is the perfect way to contact a smaller group of users without needing to screen your content to all of your followers at once.

  1. Interact with Your Followers

Don’t ignore your most loyal followers, as that way you’ll just drive them away. Instead, make them feel valued by replying to their comments, or liking some of the pictures they’ve recently shared.

  1. Don’t Purchase Followers

Even though it looks easy to buy followers, you should have in mind that those are often inactive or fake. Just stick to real engagement, as with purchased followers you will have the number, but almost no comments or likes on your pictures and videos.

  1. Experiment with Shoutouts

It’s always a good idea to interact with your followers. The more people you reach out to – the better! One of the best ways to do so is to do a shout out with another account in the same follower range. This technique is actually used by many Instagram users in order to grow their accounts.

  1. Keep up with the Latest Instagram Trends

Shoutouts and hashtags are a great way to reach more followers, but it’s also very important to keep up with the latest trends on the platform. By following the trends you’ll surely avoid the risk of losing your followers and getting left behind.

  1. Post Stories Regularly

Instagram stories are not permanent pieces of content which you can share with your followers. You can post both pictures and videos on your stories, and they will last for only 24 hours from the moment you posted them. They appear in form of circular bubbles at the top of the feed. Stories are extremely useful as they appear up the top of the feed every day, just be sure to post quality stories, otherwise people may become uninterested.

Stories are actually a very casual way to share, connect and interact daily with your Instagram followers.

You can also switch to Instagram Business Profile, if you haven’t already. This way you’ll get access to lots of free insights and tools which will help you reach more users and grow your account.


Nowadays, maintaining an active social media presence is key for businesses and influencers. However, if you want to be successful you have to put a lot of time and effort into it. Luckily, Your Digital Solution (YDS) is here to help you.

What are we talking about? – Social media scheduling apps will help you manage and improve your efficiency. So, continue reading and find out the three best social media scheduling apps for 2019:

  1. Hootsuite

The number one on this list is reserved for the ultimate all-in-one app for social media scheduling, monitoring, and analytics, called Hootsuite. At YDS this is the software that we use and love! This scheduling app is the best solution to all of your management needs. What’s even better, Hootsuite is compatible with more than 35 social networking platforms like Facebook, Instagram, Pinterest, Twitter, YouTube, etc.

What’s more, it features a complete scheduler for queuing posts at pre-set times thanks to the AutoSchedule function. And, you can even fill your queue for the next days, weeks, or months. Plus, it will analyze 200 metrics to measure performance and help you understand your social media results. Last but not least, it allows you to monitor the social web thanks to the custom social streams included.

  1. Buffer

Here’s the perfect management tool for straightforward social media scheduling. Similar to Hootsuite, this app is one of the longest-running tools originally designed for scheduling posts. With Buffer, you can manage multiple social media profiles with ease, including Facebook, Instagram, Twitter, and LinkedIn, and schedule content while using its Chrome extensions to browse the web. Also, it will recommend the optimal posting time based on your followers’ activity.

Furthermore, Buffer creates a schedule for you by default for the time zone you’ve chosen but also lets you customize it by heading to Settings > Posting Schedule. And, regarding post-performance, this app will give you insight into the number of impressions your post reached, the number of clicks on any links, shares, comments, and overall reach.

  1. Sprout Social

Finally, here’s the ideal social media management and scheduling tool for teams using Twitter, Instagram, LinkedIn, Pinterest, and Facebook, of course. This team-based app offers you a complete range of scheduling tools enabling you to post to several networks at once using their automation or your own schedule.

But, what makes Sprout Social different is its unique feature that lets you tag updates and recall them later. In other words, you can tag and track full campaigns, subject matters, post types, and any other type of content. And, being the best team-based management tool, Sprout Social allows you to see what other team members are doing in real-time and collaborate on drafts together.

Now that you know the ultimate social media scheduling apps for 2019, it’s up to you to see what best works for you and your needs and get started!

Everyone who owns a business has dealt with one or two bad reviews at some stage… and then there’s those who have dealt with more than just a few. It’s unpleasant and overwhelming to say the least. Some reviews are warranted while others aren’t. According to Moz, whether you have experienced negative reviews or not, the most important thing for a business is to have a strategy for, if and when the time comes. Why? Because often when we receive negative feedback our very first response isn’t always the most intelligent.

Negative Reviews aren’t THAT bad…

Even though it might feel like a kick to the stomach, negative reviews aren’t the end of your business – don’t shut up shop just yet! A few negative reviews can actually have a positive impact on your SEO, yep you read right… a positive impact! Here’s why Negative Reviews aren’t as bad as you think:

  • The more reviews you have on Google and Web Design Brisbane, the better it is for your local ranking. So, good or bad, it’s still another review and will still positively impact your Search Engine Optimisation. In saying this, if the negative reviews, were positive, this would obviously be better for your SEO and reputation management.
  • According to Search Engine Journal, too many overly positive reviews can create suspicion. Have you ever seen a bunch of dramatically positive business reviews and thought… hmm this looks a little fishy? As reviews are such a huge decision determinant in this digital world, people know that there are fake reviews, there are employers who get their employees to write reviews and of course there are businesses who tactically try to take down their competitors by reviewing them unfavourably. Basically, a couple of negative reviews in the mix, can increase credibility. And, much to your surprise, people do know that nothing is ever perfect and mistakes can happen!
  • Negative reviews, or rather, recurring negative reviews are an opportunity for change. Even if you take it as an opportunity to connect with customers more and offer your apologies and perhaps something for their troubles, this is still a positive change. It’s very important that you let negative reviews fuel you positively. Don’t let them cause you anger or frustration, remember you are a business owner – it’s not always going to be smooth sailing. It’s not about what comes your way, it’s about how you deal with it and this is exceptionally true when it comes to dissatisfied customers.

How to Cope with Negative reviews

1. Take Control of the Situation:
As previously mentioned, responding to reviews is crucial. This means regularly monitoring and managing your Google My Business and Social Media accounts and staying updated on your review activity. According to the Google My Business support page, businesses should “interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business.”  This statement is then followed by “high-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location.

Further, a 2018 study by Trip Advisor, show hotels that responded to reviews received 12% more reviews and their ratings increased by 0.12 stars. However the Local Search Association recently reported on a 2018 consumer loyalty survey that found most consumers expect a brand to respond within 24 hours. So, as we said, regularly monitoring your Online accounts is extremely important.

2. Learn from your Mistakes! 
Receiving a negative review is always an opportunity to grow as a business! Identify the root cause of this customers review, how, why, when and who it involved, and take steps to improve this area of your business. Perhaps you might discover a flaw in your employee training, or a miscommunication somewhere along the line which can be a lesson learnt for everyone involved. Another cool way to see the silver lining is to source inspiration from your negative reviews for social media/blog content. If you’re noticing a recurring complaint, and it’s something that people are perhaps doing incorrectly or can do differently for a better result, turn it into posts and blogs and teach people.

2. Remedy Remedy Remedy:
If there is some merit to a bad review you have received, offering something for their troubles shows people that you acknowledge their disappointment and are willing to right your wrong. However, even if you don’t believe there is any merit to a negative review, it is still crucial that you reply. Inspired by Moz, here are some of the Do’s and Dont’s of responding to bad reviews:

  • Blame the customer
  • Shift blame onto your staff
  • Accuse the customer of lying or exaggerating
  • Refuse to apologize
  • Refuse to be accountable
  • Use unprofessional language
  • Write a long-winded response
  • Apologise
  • Empathize with the distress they express
  • Accept complete responsibility if you believe there is merit
  • Offer something you think might make amends if the customer would be so kind as to give you the chance (a refund, a meal on the house, a replacement product)
  • Express your commitment to fixing any issues that have been raised and explain what you will do/have done to remedy them
  • Be as transparent and honest as possible about the cause of the mistake
  • Let the customer know you eagerly invite further in-person complaints and feedback because of your commitment to offering them a great experience
  • Keep it brief but sincere

Removing Fake Reviews

Removing fake reviews isn’t always straight forward and can require different levels of persistence case by case. Here’s a general step by step guide that we have used to remove some of our clients fake Google My Business reviews:

1. Respond 

As we have mentioned, responding is the first step. In the case of it being a fake review however, explain that you know it’s a fake review, with evidence and that you are taking matters further as this is not a true representation of your business or services.

2. Report the review

Click on the flag next to the reviewer’s name to get to a page where you can report the review as a violation of Google’s TOS. Fill out the form, using your business email address for the contact information. This works better if you can flag the review on a number of different Google Accounts.

3. Contact Google

If within 24 hours the review has not been removed, call Google to get results.

4. Go the legal route

If by this stage, nothing else has prevailed, fill out a legal form request. You can find this at Be persistent, and continue following up and eventually you should have success.


So, hopefully by now, we have calmed your fear of negative reviews and you can see that if dealt with properly, they can actually be an extremely useful and productive learning curve for your business. Get in touch with the SEO savvy team at YDS for a free consultation to chat about how you can optimise your Google My Business and stay on top of your reputation management system.

When it comes to using social media, the chances of generating leads on such platforms are endless thanks to the fact that platforms like Facebook, Twitter, and LinkedIn have been increasingly used by B2C (business-to-consumer) and B2B (business-to-business) companies, especially for marketing.

However, if you want to get all the benefits social media marketing has to offer, you have to use it properly. So, here’s a list of the five biggest social media mistakes to avoid, in order to get ahead on social media in 2019:

  1. Considering Social Media as a Continuous Sales Pitch

This is the first mistake companies make when using social media for marketing purposes. Not every post should be promoting and advertising a product or service you offer and asking visitors to buy or subscribe.

Luckily, all you need to do in order to avoid this tremendous mistake is to follow the 80/20 rule. That is, 80 percent of your social media posts should include informative or educational posts, whereas the other 20 percent should be dedicated to sales. By doing so, you will gradually increase your client’s trust. Because, let’s face it, you are most likely going to unfollow companies who clog your feed with constant sales pitches.

  1. Using the ‘Newsjacking’ Tactic Inappropriately

Before we dig deeper into this issue, let’s first clarify what ‘newsjacking’ is, in case you’re not familiar with the term. The term stands for the process of using trending news to maximise the advantage of promoting your brand’s message.

Namely, the newsjacking tactic is beneficial and extremely effective only when done well and at the right moment. To do so, you should always avoid news regarding human suffering. That’s the only rule to follow. For example, if you’re a construction supply company, don’t try to take advantage of a natural disaster to try to sell building materials. This will only offend prospect buyers and do harm to your reputation.

  1. Underestimating the Need of Good Quality Images

Brands usually forget the importance of image and video quality since they consider social media as an informal marketing channel. Yet, the importance of posting both high quality images and videos is indisputable just as it is when using more traditional and formal marketing platforms.

The truth is, if architects see low-quality visuals, they will certainly leave your brand as soon as possible. Posting superior visuals of your building-products or services is essential. So, don’t hesitate and invest in a high-quality camera and equipment that will help you present your new products in the best way.

  1. Not Making Difference between Different Platforms

This is quite a common and easy mistake to make – posting identical content with the same visuals and captions on Twitter, Facebook, LinkedIn, etc. – so try not to fall into the trap. Just remember, it doesn’t only matter to create amazing content related to your brand and business, but also how you present it on different social media platforms.

There’s a huge difference from one social media platform to another. Each of them is unique and distinctive with its own advantages and disadvantages. Therefore, when creating content always consider the platform it is intended to be posted on.

  1. Thinking that Quantity is Better than Quality

Thinking of gaining as many followers as possible as the key segment of social media marketing is the last but not least important mistake you can make. However, quality is always superior to quantity and you must have this in mind.

Hence, having 20 posts per week that aren’t fantastic doesn’t really mean that your social media marketing strategy is excellent. Rather, having 10 quality posts per week is going to have a better impact on your audience.

Final Thoughts

Now that you know which social media mistakes to avoid, you can focus on what’s important and take your business to the next level. Just make sure you follow our advice and you’ll enjoy the benefits in no time.

Contact Enquiry

Websites most definitely aren’t everyone’s strong point. In fact, unlike buying a car or a house, you can’t find out all the information needed for building and buying a website, so most people don’t even really understand what they’re paying for. Pricing for website design Brisbane can also be confusing, with some agencies charging upward of $20,000 for a simple 8 to 10 page website and others only charging $6,000/$7,000. So, here are our tips for building a new website, for those who newbies to the website design world.


Shop around
Shopping around gives you an insight into different companies who offer website design Brisbane and just generally the prices out there. Ensure you ask plenty of questions and get them to break down the cost so you know exactly what you’re paying for. The more questions you ask and the more agencies you enquire with, the deeper understanding you will acquire about web development and the different stages in the process.


Even though research is limited (hence this article) trying to find as much you possibly can on website design Brisbane will help in understanding simple terms and functions. Research on various other websites is also important, perhaps you might design find bits and pieces from various websites you might want to incorporate into yours.


Make a Plan
Similar to the last point made, having a general plan and organising content is important to ensure your developer understands your vision and can create a design you will love. Additionally, it is important to have everything prepared prior to your website being created to ensure the project doesn’t drag out for too long.


Minimal Coding
There is a lot of debate regarding ‘low/no code websites”. Coding is important, it plays an integral role especially for certain elements within a website. However, minimal code is best as it allows you to be able to edit and make changes needed over time through the back end – without having to pay a developer.


Generate a URL Redirect Plan
Ensure you get your developer to generate a URL redirect plan to ensure you don’t have to redirect a whole bunch of pages later on (very time consuming).


Know Your Audience
It’s important to know your audience for a variety of very obvious reasons, however, knowing how to appeal to your audience through a website can be a whole new ball game. A law or financial services site would be conservative in look and feel and to get a certain message or offer to be seen, consider polite pop ups (like a wave banners), chat boxes or for example if you’re targeting an older demographic make your layout simple and easy to navigate.


These are just a few of our very simple tips when considering website design Brisbane. The lack of information and guidance on web development on the internet can make things extremely difficult when you need one built and you’re not sure where to start. So in this article, we have endeavoured to provide you with the most important things to consider when getting your website built. Read more about website design on our other articles below….

HTTPS Why Its Important

6 Steps To Killer Website Design

Web Design Brisbane

Contact Enquiry

Email Marketing can be a little tricky to master, especially because there’s a very fine line between sending too much and not enough. We all subscribe to certain mailing lists; things we’re interested in, things we feel like we should be more interested in and things we never really intended on signing up to in the first place but somehow found ourselves receiving all of Kogan’s latest deals (my bank account demands I unsubscribe). Whatever the case, there is an art to email marketing. So, how exactly can you improve your email marketing strategy? Keep reading to learn all the secrets! Digital Marketing agency Your Digital Solution can assist with your Email Marketing and make sense of the deeper complexities.


  • Understand Your Audience:
    This could perhaps be the first tip for almost every area of marketing strategy development, why? Because your marketing strategy revolves around your audience. Knowing and understanding your target market is what drives engagement, develops your brand and boosts your business. So, knowing how to appeal to them through email marketing is pretty damn important. The best way to get it right is to think about your target market as if you were them and try and think about how they would best engage with and respond to an email. If you’re targeting an older market you might be best to use a simple layout, provide a phone number as a call to action and use images to describe things.


  • Play around with Automations:
    If you’re using MailChimp or something similar take advantage of the automation email features. Automations allow you to schedule a specific email to those who did or perhaps didn’t open an initial email campaign. For example, if you’re sending an offer, you might want to re-send it to those who don’t open it within two weeks. But for those who do open it but don’t get in touch, you might want to send them a follow-up with an additional discount code to drive engagement and better influence consumer decisions.


  • When is too much, too much?
    While there are a million different opinions on this particular subject, recent studies show people are more likely to unsubscribe from a mailing list if they receive more than 1 email per day, however a minimum of 1 email per day can also be overkill depending on the audience. Like many small businesses, you may not have the time to be creating and sending out targeted email campaigns 3 times a week. So, in that case, as long as you keep it consistent your audience will recognise your material and keep you relevant in their mind.


  • Not Every Email has to be Looooong:
    Where some businesses go wrong is thinking that every successful email campaign has to be long-winded and jampacked full of information. Typically, long-winded emails are actually less successful than short and simple emails. While there is often an occasion where you need to go all out and create a big campaign full of info, try to keep it at a minimum.


  • Subject Lines are IMPORTANT:
    Subject Lines are quite obviously very important, but the key is developing cleverly structured subject lines that engage your recipients. Research and trial and error various different examples and pinch some good ones that you see other companies using.


  • Stay out of Spam Folders:
    There are ways to reduce the likelihood of your email campaigns going straight into your recipient’s spam folders. Ensure you avoid using caps, avoid using too many exclamation marks, hyperbolic phrases and poorly formatted HTML.


Email Marketing may not be rocket science but it is difficult, the above tips and tricks can help you to better unpack the complexities of Email Marketing. Alternatively, if you feel like you need a little additional assistance, get in touch with Your Digital Solution Brisbane for all of your email marketing needs.

Check out some of our other informative articles about marketing…

Why Google My Business Is so Important

Fatal Social Media Mistakes

4 Simple Ways To Keep Communication With Customers

Six Writing Hacks For Better SEO Content

Google Rankings Make Or Break Tips

Fast and getting faster: rapid change in business

Three Measures of Marketing Success

Get more customers through online marketing

Why we love Yoast for search engine optimisation

Don’t stop pedalling; the Tour de SEO

Get Found With Facebook Ads

Grow With Unhappy Customers

How To Choose Keywords In Competitive Markets

Long Tail And Search Engine Optimisation

Google changes of Feb 2016 have changed how we should compete

Email Marketing

Contact Enquiry

“Google My Business? What’s that?” Is a very common response when asking “do you know what Google My Business is?” Well as you can see below, it is the very simple search result you get when googling a business. While simple, many people don’t know that there is a name to describe it, more importantly, many people don’t know how important it is to update your Google My Business and take control of the information Google provides.

So why is Google My Business SO Important?
Similar to a physical “first impression” Google My Business is the virtual experience equivalent of a first impression of your business. It’s the very first thing users will see of your business online. It provides important information such as your business address, contact details, opening hours, photos, a blurb and of course, reviews.


Updating Info
For very obvious reasons, keeping your Google My Business info updated is extremely important. Potential customers might use it to find your location or your phone number to get in contact, so ensuring your regularly update the info is vital. If you do neglect your Google My Business, Google fills in the information as best as possible – which is often incorrect.


As many people do look to Google My Business for reviews before buying or trying your products or services, it can be beneficial to email past customers asking for reviews. Providing them with a link direct to your Google My Business can make it easier for them to simply give you 5 stars if need be or write something.


Ensuring you update your Google My Business regularly is vital for a variety of reasons. Especially seeing as though recent studies show incorrect GMB listings to be among the top negative local ranking factors. So, make sure to take control of your information and update your GMB with current photos and information regularly to avoid losing your ranking. There are a variety of simple digital things like this that people do need assistance with. So, if you’re looking for some digital guidance, Your Digital Solution Brisbane can offer SEO, Digital Advertising and much more to enhance your online presence and improve your business sales.

See our other informative posts about marketing….

Fatal Social Media Mistakes

4 Simple Ways To Keep Communication With Customers

Six Writing Hacks For Better SEO Content

Google Rankings Make Or Break Tips

Fast and getting faster: rapid change in business

Three Measures of Marketing Success

Get more customers through online marketing

Why we love Yoast for search engine optimisation

Don’t stop pedalling; the Tour de SEO

Get Found With Facebook Ads

Grow With Unhappy Customers

How To Choose Keywords In Competitive Markets

Long Tail And Search Engine Optimisation

Google changes of Feb 2016 have changed how we should compete

6 Tips How To Use Email Marketing Effectively

Online Advertising

Contact Enquiry

Client Relationships are unique, they’re different to a relationship with a friend, a partner, or a family member. The development and maintenance of Client Relationships can make or break your business, so learning how to build a rapport is of extreme importance. So, why is it so important? You may yourself know business owners or managers who have shocking customer service or struggle to follow through with their promises. Learning how to communicate and build relationships with clients and reach common ground, leads to the formation of a relationship your client will respect and appreciate. In this article we will provide tips on how you can improve your relationships with your clients. As a Digital Marketing Agency, at Your Digital Solution we can assist in your digital business digital marketing strategy. Improving your overall digital strategy can have a positive impact on the way in which you form relationships and generate leads.


Focus on Communication:

Communication can be tricky. Especially when everyone is different, and everyone receives messages differently – no matter how you intend a message. Sending a message and receiving a message can be two completely different things, even if you’ve done your very best to be received in a particular way. The key is to be conscious of your body language, your facial expressions and the kind of messages you are sending. Focus on the client and tailor your message to them (yep I’m talking about speaking). For example, if you’re speaking to an older person who perhaps can’t hear particularly well, it might be best to speak in a louder tone, but at a slower pace and using simpler terms to ensure they can understand exactly what you mean.


Stay in Touch & Share Knowledge:

Staying in touch and reaching out on a regular basis can be extremely beneficial in upholding a successful business relationship – even if it’s just to check in. It’s surprising how deeply people appreciate a regular check in. But of course, these check-ins can also lead to further business, added sales or more leads. Additionally, sharing knowledge with them can be a great way to break barriers and show them that you see them as an individual.


Don’t Make Promises You Can’t Keep:

Possibly one of the most important pointers of all, no-one appreciates being let down or being taken advantage of. Don’t push yourself to please everyone, because it can often lead to customer dissatisfaction and lost leads. Ensure you only promise things you are certain you can manage. Setting boundaries is extremely vital if you want to be successful. Ensure you know when someone is asking for too much and you’re able to recognise when you step away or simply advise them that you do not have the time.


Maintain Positivity but Set Boundaries:

No-one appreciates negative body language or negative comments, especially when it’s someone they’re relying on. Make sure, if you’re having a bad day, not to emit your emotions. Be kind to everyone around you and learn to control your moods, negativity can drive people away and create bad word of mouth.


These tips, while simple, create the foundations for a successful business attitude and therefore a successful business. Communication, rapport, body language, setting boundaries and positivity are all foundational things you need to focus on and practice in business. Ensuring you can manage yourself and your relationships with clients, makes it much easier to manage the overall business. See our other posts about good online marketing strategy below….

Being a Good Gardener for Your Business

Is Your Business Suffering Growing Pains?

Help Your Small Business Grow!

Staying On Top Of Your Digital Marketing Workload

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