To compete with TikTok, Facebook has made drastic changes
If you open Facebook or Instagram, you’ll see that things aren’t the same as they used to be. Apps that were primarily focused on connecting you with friends and family are being revamped to feature more viral posts from influencers, celebrities, and random strangers. There’s a reason why that sounds familiar. TikTok, the wildly popular upstart redefining social media, is challenging Facebook’s dominance.